Latest news with #SiddharthShah
Time of India
05-05-2025
- Business
- Time of India
PharmEasy's new TVC asks one to take it easy
HighlightsPharmEasy, a leading digital healthcare platform in India, has launched a new campaign focused on increasing awareness and adoption of its diagnostic services, emphasizing its promise of 'on-time or free' services. The campaign features the return of the brand's signature jingle and introduces relatable characters that highlight common consumer frustrations with delays in diagnostic testing, showcasing the company's commitment to punctuality. Siddharth Shah, the managing director and chief executive officer of API Holdings, emphasised that the campaign reflects the company's journey towards simplifying healthcare and making it accessible and dependable for all Indians. PharmEasy , one of India's digital healthcare platforms, has launched a new campaign. With its signature brand jingle— 'PharmEasy, PharmEasy…Take It Easy'—making a comeback, the campaign aims to build awareness and adoption of PharmEasy's diagnostic services , anchored around the powerful promise: ' on-time or free '. Created by independent creative agency, BusyPeople, led by Garima Khandelwal, the campaign brings back the beloved dancing uncles, tapping into two relatable personas—one obsessed with food and the other with punctuality. These characters humorously highlight the exact issues consumers face: waiting to break a fast or a disrupted morning routine due to delayed sample collections. In a category plagued by delays, missed appointments, long and uncomfortable waits, often on an empty stomach, PharmEasy's new ad showcases how the platform transforms the diagnostic business. Because when it comes to lab tests , punctuality isn't a luxury, it's a necessity. With its new campaign, PharmEasy directly addresses this customer pain point. 'We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining," shared Garima Khandelwal, founder and creative director, BusyPeople. 'This campaign is a reflection of how far we've come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience - fasting is tough, but waiting shouldn't be. Our promise is simple: you pick the time slot, we'll be there. If we're late, your test is on us,' said Siddharth Shah , managing director and chief executive officer, API Holdings. Gaurav Verma, chief business officer, PharmEasy (API Holdings) said, 'When you are fasting and waiting for a blood test to be done, every minute feels like an hour. We built this feature from a deep understanding of that frustration. You've done your part—waking up early, skipping breakfast. The least we can do is show up on time. That's our way of saying we care." At the heart of the campaign is the return of the iconic jingle inspired by the track 'Urvashi Urvashi'. The campaign reaffirms PharmEasy's commitment to making healthcare simpler, faster, and easier—one lab test at a time. Watch the videos here:
News18
23-04-2025
- Entertainment
- News18
Ahmedabad's Viral Ice Gola Faces Criticism Over Food Colours, Hygiene
Last Updated: The street vendor is shown in the clip dipping ice popsicles in a variety of flavouring syrups, such as pomegranate, berry, raw mango, kiwi and others. There is nothing like the uplifting sweetness of ice cream or lollipops to keep you cool while the weather rises daily. Nevertheless, a strange culinary experiment from Ahmedabad, Gujarat, where a street vendor is selling gola (ice popsicles) covered with fruit syrups, has caused quite a stir on the internet. A video of a stall demonstrating the creation of a distinctive dessert known as 'fruit gola' was recently shared by food vlogger Krupali Patel. The vendor is shown in the video dipping frozen popsicles in a variety of flavouring syrups, including pomegranate, berry, raw mango, kiwi and others. He then adds a small amount of each ingredient to a ball of ice on a plate. To complete the dish, he also adds some gummy bears and other sweet items. View this post on Instagram A post shared by Krupali Patel (@foodiekru) Shared on April 9, the video on Instagram has amassed over 50.8 million. As the video grabbed attention, many individuals voiced their dissatisfaction with the fruit gola in the comments section. A user said, 'Do people not realise that floating fruit is just theatrics?" Another commented, 'The fruit colour is very dangerous." '50 shades of sugar," an individual jokingly stated. 'Cancer Gola with food colouring," remarked another user. Many users mentioned the hygiene factor in the video. A concerned user wrote, 'Is no one else tripping on the fact that he scraped her thumb on that spoon and put it back?" Another user expressed concern about the dish's high sugar level. 'Where's the fruit in this? Only coloured sugar syrup," the user said. 'I was about to go eat this after seeing this reel, but after seeing the comments…" a user on Instagram claimed. A similar video went viral in 2024 after an eatery introduced the 'Cheese Ice Gola.' The procedure begins conventionally, with sweet syrups and thickened cream, the standard ingredients in any Ice Gola. But then something unexpected happens: grated cheese is sprinkled over it, giving it a completely new flavour. To finish, additional syrup, dried fruits and other toppings were added. Siddharth Shah, a food blogger, shared the video online, revealing the location of the eatery that prepared and served the unique gola. News18's viral page features trending stories, videos, and memes, covering quirky incidents, social media buzz, and global sensations. From heartwarming reunions to bizarre events, it keeps you updated on what's capturing the internet's attention tags : food viral viral video Location : Delhi, India, India First Published: April 23, 2025, 18:13 IST News viral Ahmedabad's Viral Ice Gola Faces Criticism Over Food Colours, Hygiene
