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Time of India
9 hours ago
- Business
- Time of India
I-Day, Rakhi sales signal festive orders may jam e-comm route
The ecommerce sector is gearing up for a busier festive season than last year, with analysts and consumer brands projecting a 15-20% rise in order volumes based on signs from the initial sale events and demand during festivals such as Raksha Bandhan. Ecommerce platforms launch pre-festive sales such as Independence Day sale to drive the momentum for the festive season that begins with Raksha Bandhan in mid-August and peaks during Diwali, which is in mid-October this year. Amazon and Flipkart's Freedom Sale this year coincided with the Raksha Bandhan week, which helped brands see more sales than usual. "Typically, these ecomm sales have seen YoY growth of 20%, but it reduced in post-Covid years. In 2024, it was around 12% and given the trends this year, we are expecting it to rise over 15-20%, with a strong momentum from tier-II and-III cities," said Amar Choudhary, CEO at 1Lattice. During 2024 festive season, from mid-Sept to October, the growth in ecommerce GMV or the total value of goods sold, was about $12 billion, as per 1Lattice. In 2024, tier-II and smaller cities reported the fastest festive gross merchandise value growth at 13%, compared with 9% year-on-year in 2023. A similar trend of demand coming from tier-II and tier-III cities is observed this year too. A plethora of discounts, offers and deals during the pre-festive sales is attracting consumers in both metros and smaller cities to purchase categories such as fashion, beauty, electronics and skincare from online platforms ahead of the big sale events in October, according to industry experts. The flagship events - such as Amazon's Great Indian Festival sale and Flipkart's Big Billion Days - during the festive season typically account for almost half the gross merchandise value these companies report in a year. Sales uptick Traditional apparel brand Libas has seen an increase in demand for festive kurtas and Indo-Western outfits during July and August sales, said founder Sidhant Keshwani. "We grew at approximately 30-35% this time compared to last year. After a little bit of a lull in May and June, July has been fairly nice to us and even the first week of August when these sales happened," he said. Not just traditional wear, even western outfits were in demand during the sale period. Harsh Jha, founder of men's streetwear brand House of Koala, said sales picked up 50% in July from a year earlier. "I feel the customer interest, in general, has picked up across platforms," he told ET. Beyond the usual festive shopping, several analysts said there has been a lot of purchases happening for gift sets, skincare, dry fruits and chocolate hampers. "We saw a 3x jump in sales on Amazon, with the festive week alone surpassing the entire previous month's revenue," said wellness brand Secret Alchemist cofounder Akash Valia. "This festive momentum didn't just drive sales, it also improved our account health, rankings, and overall discoverability. With the next festive cycle around the corner, we are optimistic, this is shaping up to be a big quarter for us." Secret Alchemist plans to launch new products specifically for the bigger sale events in October. According to analysts, these events act as a visibility booster for new brands. Electronic items that are usually more sought after during the Amazon and Flipkart festive sales are slowly picking up demand after a dip during previous sales such as Amazon's Prime Day in July. Wearables and electronic devices brand GoBoult's founder, Varun Gupta, claimed that the ecommerce figures for all its competition had shrunk by about 30% from last year. "However, for us, ecommerce numbers are going to grow by 5-10%," he said, adding that the brand saw an over 70% jump in its quick commerce numbers in the last six months. "On an average month, we do about ₹75-80 crore worth of sales. In good months like May, July and Independence Day sales , we do about ₹90-95 crore worth of sales across platforms. The Diwali spike is spread across two months, and it will give us around 20-30% higher sales than the sale months," he added. Fast delivery catching up To tap into this growth, quick commerce platforms are also aggressively offering discounts and deals. These platforms usually promote products tied to specific festivals or occasions driving sales as more consumers opt for rapid delivery services. Beyond the fast delivery and attractive offers, platforms have also increased their stock-keeping units to provide a larger selection of festive items. "This year, we have increased the selection of rakhis on the platform, partnering with Kalyan Jewellers to offer silver rakhis for the first time on quick commerce," said Manender Kaushik, AVP and category head at quick commerce platform Instamart.
Economic Times
12 hours ago
- Business
- Economic Times
I-Day, Rakhi sales signal festive orders may jam ecommerce route
TIL Creatives The ecommerce sector is gearing up for a busier festive season than last year, with analysts and consumer brands projecting a 15-20% increase in order volumes based on signs from the initial sale events and demand during festivals such as Raksha Bandhan. Ecommerce platforms launch pre-festive sales such as Independence Day sale to drive the momentum for the festive season that begins with Raksha Bandhan in mid-August and peaks during Diwali, which is in mid-October this year. Amazon and Flipkart's Freedom Sale this year coincided with the Raksha Bandhan week, which helped brands see more sales than usual. 'Typically, these ecommerce sales have seen year-on-year growth of 20%, but it reduced in the post-Covid years. In 2024, it was around 12% and given the trends this year, we are expecting it to increase over 15-20%, with a strong momentum from tier-II and tier-III cities,' said Amar Choudhary, chief executive at market intelligence firm 1Lattice. During last year's festive season, from mid-September to October, the growth in ecommerce gross merchandise value (GMV), or the total value of goods sold, was about $12 billion, according to the data from 1Lattice. In 2024, tier-II and smaller cities reported the fastest festive GMV growth at 13%, compared with 9% YoY in 2023. A similar trend of demand coming from tier-II and tier-III cities is observed this year too.A plethora of discounts, offers and deals during the pre-festive sales is attracting consumers in both metros and smaller cities to purchase categories such as fashion, beauty, electronics and skincare from online platforms ahead of the big sale events in October, according to industry experts. The flagship events — such as Amazon's Great Indian Festival sale and Flipkart's Big Billion Days — during the festive season typically account for almost half the gross merchandise value these companies report in a year. Also Read: D2C brands lining up to list on quick commerce platforms in festive season Sales uptick Traditional apparel brand Libas has seen an increase in demand for festive kurtas and Indo-Western outfits during July and August sales, said founder Sidhant Keshwani. 'We grew at approximately 30-35% this time compared to last year. After a little bit of a lull in May and June, July has been fairly nice to us and even the first week of August when these sales happened,' he just traditional wear, even western outfits were in demand during the sale Jha, founder of men's streetwear brand House of Koala, said sales picked up 50% in July from a year earlier. 'I feel the customer interest, in general, has picked up across platforms,' he told the usual festive shopping, several analysts said there has been a lot of purchases happening for gift sets, skincare, dry fruits and chocolate hampers.'We saw a 3x jump in sales on Amazon, with the festive week alone surpassing the entire previous month's revenue,' said wellness brand Secret Alchemist cofounder Akash Valia. 'This festive momentum didn't just drive sales, it also improved our account health, rankings, and overall discoverability. With the next festive cycle around the corner, we are optimistic, this is shaping up to be a big quarter for us.'Secret Alchemist plans to launch new products specifically for the bigger sale events in October. According to analysts, these events act as a visibility booster for new brands. Electronic items that are usually more sought after during the Amazon and Flipkart festive sales are slowly picking up demand after a dip during previous sales such as Amazon's Prime Day in July. Wearables and electronic devices brand GoBoult's founder, Varun Gupta, claimed that the ecommerce figures for all its competition had shrunk by about 30% from last year. 'However, for us, ecommerce numbers are going to grow by 5-10%,' he said, adding that the brand saw an over 70% jump in its quick commerce numbers in the last six months. 'On an average month, we do about Rs 75-80 crore worth of sales. In good months like May, July and Independence Day sales, we do about Rs 90-95 crore worth of sales across platforms. The Diwali spike is spread across two months, and it will give us around 20-30% higher sales than the sale months,' he added. Fast delivery catching up To tap into this growth, quick commerce platforms are also aggressively offering discounts and deals. These platforms usually promote products tied to specific festivals or occasions driving sales as more consumers opt for rapid delivery the fast delivery and attractive offers, platforms have also increased their stock-keeping units to provide a larger selection of festive items.'This year, we have increased the selection of rakhis on the platform, partnering with Kalyan Jewellers to offer silver rakhis for the first time on quick commerce,' said Manender Kaushik, AVP and category head at quick commerce platform Tirumala, chief buying and merchandising officer at BigBasket, said the platform is seeing strong demand for boxes of sweets and digital smartwatches. 'It seems many customers are pairing their Rakhis with smartwatches as complementary gifts,' he fashion retailer Myntra's rapid delivery offering, M-Now, witnessed a one-and-a-half time increase in orders placed during the lead-up period to Raksha Bandhan. M-Now is present in Bengaluru, Mumbai and Delhi-NCR and offers rapid delivery within 30 minutes to four hours. Also Read: Quick commerce platforms see festive sales rise for Raksha Bandhan Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. 3 years on, Akasa's next challenge: Staying in the air against IndiGo's dominance Jane Street blow pushes Indian quants to ancient Greek idea to thrive Berlin to Bharuch: The Borosil journey after the China hit in Europe FIIs are exiting while retail investors stay put. Will a costly market make them pay? Stock Radar: TVS Motor breaks out from 1-month consolidation to hit fresh high; time to buy or book profits? FMCG sector: Both a consumption & tactical play; 7 stocks that have an upside potential of up to 30% F&O Radar| Deploy Short Strangle in Nifty for Theta decay benefits within index range These large- and mid-cap stocks may give more than 25% return in 1 year, according to analysts
Time of India
12 hours ago
- Business
- Time of India
I-Day, Rakhi sales signal festive orders may jam ecommerce route
The ecommerce sector is gearing up for a busier festive season than last year, with analysts and consumer brands projecting a 15-20% increase in order volumes based on signs from the initial sale events and demand during festivals such as Raksha Bandhan Ecommerce platforms launch pre-festive sales such as Independence Day sale to drive the momentum for the festive season that begins with Raksha Bandhan in mid-August and peaks during Diwali, which is in mid-October this year. Amazon and Flipkart's Freedom Sale this year coincided with the Raksha Bandhan week, which helped brands see more sales than usual.'Typically, these ecommerce sales have seen year-on-year growth of 20%, but it reduced in the post-Covid years. In 2024, it was around 12% and given the trends this year, we are expecting it to increase over 15-20%, with a strong momentum from tier-II and tier-III cities,' said Amar Choudhary, chief executive at market intelligence firm last year's festive season, from mid-September to October, the growth in ecommerce gross merchandise value (GMV), or the total value of goods sold, was about $12 billion, according to the data from 1Lattice. In 2024, tier-II and smaller cities reported the fastest festive GMV growth at 13%, compared with 9% YoY in 2023. A similar trend of demand coming from tier-II and tier-III cities is observed this year too.A plethora of discounts, offers and deals during the pre-festive sales is attracting consumers in both metros and smaller cities to purchase categories such as fashion, beauty, electronics and skincare from online platforms ahead of the big sale events in October, according to industry experts. The flagship events — such as Amazon's Great Indian Festival sale and Flipkart's Big Billion Days — during the festive season typically account for almost half the gross merchandise value these companies report in a apparel brand Libas has seen an increase in demand for festive kurtas and Indo-Western outfits during July and August sales, said founder Sidhant Keshwani. 'We grew at approximately 30-35% this time compared to last year. After a little bit of a lull in May and June, July has been fairly nice to us and even the first week of August when these sales happened,' he just traditional wear, even western outfits were in demand during the sale Jha, founder of men's streetwear brand House of Koala, said sales picked up 50% in July from a year earlier. 'I feel the customer interest, in general, has picked up across platforms,' he told the usual festive shopping, several analysts said there has been a lot of purchases happening for gift sets, skincare, dry fruits and chocolate hampers.'We saw a 3x jump in sales on Amazon, with the festive week alone surpassing the entire previous month's revenue,' said wellness brand Secret Alchemist cofounder Akash Valia. 'This festive momentum didn't just drive sales, it also improved our account health, rankings, and overall discoverability. With the next festive cycle around the corner, we are optimistic, this is shaping up to be a big quarter for us.'Secret Alchemist plans to launch new products specifically for the bigger sale events in October. According to analysts, these events act as a visibility booster for new items that are usually more sought after during the Amazon and Flipkart festive sales are slowly picking up demand after a dip during previous sales such as Amazon's Prime Day in and electronic devices brand GoBoult's founder, Varun Gupta, claimed that the ecommerce figures for all its competition had shrunk by about 30% from last year. 'However, for us, ecommerce numbers are going to grow by 5-10%,' he said, adding that the brand saw an over 70% jump in its quick commerce numbers in the last six months.'On an average month, we do about Rs 75-80 crore worth of sales. In good months like May, July and Independence Day sales, we do about Rs 90-95 crore worth of sales across platforms. The Diwali spike is spread across two months, and it will give us around 20-30% higher sales than the sale months,' he tap into this growth, quick commerce platforms are also aggressively offering discounts and deals. These platforms usually promote products tied to specific festivals or occasions driving sales as more consumers opt for rapid delivery the fast delivery and attractive offers, platforms have also increased their stock-keeping units to provide a larger selection of festive items.'This year, we have increased the selection of rakhis on the platform, partnering with Kalyan Jewellers to offer silver rakhis for the first time on quick commerce,' said Manender Kaushik, AVP and category head at quick commerce platform Tirumala, chief buying and merchandising officer at BigBasket, said the platform is seeing strong demand for boxes of sweets and digital smartwatches. 'It seems many customers are pairing their Rakhis with smartwatches as complementary gifts,' he fashion retailer Myntra's rapid delivery offering, M-Now, witnessed a one-and-a-half time increase in orders placed during the lead-up period to Raksha Bandhan. M-Now is present in Bengaluru, Mumbai and Delhi-NCR and offers rapid delivery within 30 minutes to four hours.
Fashion Value Chain
21-05-2025
- Business
- Fashion Value Chain
Libas Partners with Zepto for 10-Min Fashion Delivery
Libas, one of India's top ultra-fast fashion brands, joined hands with Zepto to offer fashion delivery in just 10–12 minutes across 50+ cities. This partnership marks a bold step in blending fast fashion with quick commerce, making stylish apparel instantly accessible for India's digitally-driven consumers. Libas' popular kurtas, co-ord sets, and wardrobe staples are now available via Zepto in key metros like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. The collaboration merges Libas' trendy offerings with Zepto's hyperlocal logistics, delivering instant fashion at scale. Sidhant Keshwani, Founder & CEO of Libas, emphasized that this move empowers Indian women with instant access to style. Devendra Meel, CBO at Zepto, noted that fast fashion now matches the pace of everyday life. To promote the launch, a relatable ad film showcases the everyday fashion dilemmas solved in minutes, highlighting that if food and makeup can be delivered quickly, so can your outfit. This partnership is tailored for today's spontaneous, fast-paced lifestyle.
Fashion Network
20-05-2025
- Business
- Fashion Network
Libas partners with Zepto for quick commerce
Libas, a women's ethnic wear brand has partnered with quick commerce platform Zepto to offer delivery of its products within 10–12 minutes. With this partnership, Libas aims to strengthen its digital-first strategy by offering quick delivery to customers in over 50 cities including key metropolitan hubs such as Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. Libas product range on Zepto includes kurta sets, co-ord sets, and everyday fashion essentials. Commenting on the partnership, Sidhant Keshwani, founder CEO of Libas in a statement said, 'At Libas, we're constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery—it's about empowering our customers with instant access to style, no matter the occasion. We're excited to be among the first fashion brands in India to embrace quick commerce at this scale.' Devendra Meel, chief business officer at Zepto added, 'Our mission has always been to make lives easier—this time, we're bringing that promise to your wardrobe. Fast fashion isn't just a trend—it's now a timeline and we are glad to have Libas trust Zepto to reach their customers.' Founded in 2004, Libas retails from its offline store network and direct-to-customer e-commerce store.
