Latest news with #Signals
Business Wire
2 days ago
- Business
- Business Wire
Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products
BOSTON--(BUSINESS WIRE)--Snowplow, the leader in customer data infrastructure, today announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals provides applications with access to deep, real-time, trustworthy customer context — making it easier to hyper-personalize user journeys and equip AI agents to overcome the 'cold start problem' and drive more relevant interactions. 'Signals transforms one-off customer interactions into deeply personalized, proactive experiences.' — Todd Boes, Chief Product Officer, Snowplow Share Long trusted by data teams at leading digital-first companies, Snowplow is now expanding its platform to support product, engineering, and data science teams building customer-facing AI-powered applications — such as personalization engines, adaptive UIs, and agentic applications like AI copilots and chatbots. 'By infusing real-time behavioral context into an application's memory, Signals transforms one-off customer interactions into deeply personalized, proactive experiences that drive measurable lift in customer engagement, conversion, and lifetime value,' said Todd Boes, Chief Product Officer at Snowplow. 'We're proud to partner with leading brands as they harness Signals to deliver the next generation of customer-intelligent applications.' The Missing Link Between AI and Real-Time Customer Context As organizations race to embed AI into their products, many hit a common set of roadblocks: they struggle to reliably identify who each user is in real-time, understand their current behavior, anticipate their needs, and serve deeply personalized experiences accordingly. Existing data infrastructure often forces a trade-off — real-time speed without deep, trustworthy data, or deep, trustworthy data that is too slow to act on. Signals eliminates this compromise by providing extensible infrastructure for computing, retrieving, and acting on rich, well-governed customer data — both in-session and across historical context. Snowplow Signals includes three core capabilities: Profiles Store: Low-latency app and AI agent access to in-session and historical user attributes. The Profiles Store comes with two data processing engines to populate it: Streaming Engine: Calculates real-time user attributes (e.g. in-session activity) from live event streams. Batch Engine: Computes user attributes based on all of the historical customer data in your data warehouse or lakehouse (e.g. ML scores, lifecycle stage), including other customer data sets joined with behavioral data collected and processed by Snowplow. Interventions: Engine for triggering real-time personalized actions based on real-time customer behavior (e.g. in-app nudges, dynamic offers or pricing, and proactive assistance from AI agents). Fast-Start Tooling: Developer and data science tools to accelerate time-to-value, including Python and TypeScript SDKs for defining and retrieving user attributes and interventions, QuickStart guides, notebooks and code samples, and Solution Accelerators. Built for Digital Product and Engineering Teams Snowplow Signals is designed for teams building AI-powered products that want to deliver different experiences to different customers through the use of personalization and recommendation models and AI agents to drive revenue growth. What sets Snowplow Signals apart: Real-time personalization without compromise: Calculate and serve customer signals in-session with low latency — no trade-offs between speed and depth. Declarative customer intelligence: Easily define user attributes declaratively (e.g. in Git) and access them seamlessly in your apps via SDKs. Train once, deploy instantly: Use historical warehouse or lakehouse data to train ML features (i.e. customer attributes) and deploy them on live streaming data with no rework. Model-agnostic: Integrate any LLM or ML model into your application logic— no black-box vendor systems. Transparency and control: Run Signals in your cloud, with full governance, auditability, and data ownership. 'Snowplow Signals provides our product and engineering teams with the real-time customer intelligence infrastructure they need to build adaptive, AI-powered experiences into our FindMyPast product,' said Anup Purewal, Chief Data Officer at DC Thomson, a design partner for the release. 'With Signals, we can advance beyond static searches and singular actions to offer a genealogy experience that truly reflects the hobby — guiding each user's unique journey through our vast archives by proactively surfacing relevant content and suggesting next steps in real time. It's a game-changer for hyper-personalizing each user's deeply unique and personal experience.' Deliver AI-Powered Experiences with Trusted Customer Data Infrastructure Built on Snowplow's industry-leading real-time data pipeline and streaming engine, Signals ensures high-quality, consistent data across stream and warehouse — and delivers millisecond lookups with governance built in. The new product offering runs natively in Snowplow customers' clouds and will support deployments on AWS, Azure, and GCP, with compatibility for Snowflake, Databricks, and BigQuery. Customers benefit from robust governance, built-in security, and full transparency across their end-to-end customer data operations. Snowplow Signals marks a strategic expansion beyond data engineering to become foundational infrastructure for real-time, AI-driven digital experiences. As more companies move to productize AI, Signals positions Snowplow at the core of this transformation, unlocking new growth across product, engineering, and data science teams. Availability Snowplow Signals is currently available to select design partners, with general availability in Q3 2025. To learn more or request a custom demo, visit Snowplow is the global leader in customer data infrastructure for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications — including advanced analytics, real-time personalization engines, and AI agents. Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media use Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications. Thousands of companies rely on Snowplow to uncover customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time. Learn more:
Yahoo
3 days ago
- Business
- Yahoo
Opinion - Trump's threats cast dark clouds over this year's NATO summit
That was the assessment of the Trump administration recently offered in a private conversation with a senior European diplomat from a major NATO country. That gloomy view of transatlantic relations is widely shared in Europe, and not just because a leaked Signals chat revealed that the U.S. vice president and secretary of defense privately described Europeans as 'pathetic' geopolitical freeloaders. Or because of the administration's brusque treatment of Ukrainian President Volodymyr Zelensky in the Oval Office, and relative coddling of Russian strongman Vladimir Putin. Nor is it simply about Trump's unilateral imposition of tariffs or recent insistence that the European Union was 'formed in order to screw the United States.' The gloom is not even primarily about Trump's threats to take Greenland from Denmark by force if necessary or to make Canada the 51st U.S. state, even though those comments were deeply insulting to both NATO allies. At core, the profound unease that has descended over European capitals is about being left largely leaderless at a time of vulnerability and great peril, with the Russian bear on the prowl on the continent, Chinese mercantilism threatening the European economic model and Washington constantly casting doubt over the future of the alliance they have relied on for decades. The Trump administration has been so slow to appoint senior State and Defense Department officials to key positions in Europe, and so unwilling to issue definitive guidance on a host of major issues, that some senior American military officers on the continent have reportedly taken to asking their European counterparts for insights into what is actually happening back in Washington, D.C. For all those reasons, the upcoming June 24 to 25 NATO Summit in The Hague is shaping up as one of the most consequential and uncertain in the alliance's history. America's closest allies have a host of questions and the Trump administration is providing few answers. Will the U.S. follow through on rumored troop withdrawals from Germany, or even from Europe writ large? Will it surrender the position of Supreme Allied Commander-Europe, always held by a senior U.S. military officer in the past, further eroding American leadership in Europe? Will Trump offer critical backing for a European coalition willing to put troops on the ground to guarantee Ukraine's sovereignty in the event of a peace deal with Russia? How will the Trump administration react if a settlement is reached and Russia repositions hundreds of thousands of battle-hardened troops on NATO's eastern border? Can Europe even still trust in the American nuclear umbrella? What NATO allies most fear at the upcoming summit is that President Trump, in a fit of made-for-television pique similar to his Oval Office dressing down of Zelensky, might upend the geostrategic chessboard and walk away. They recall his outburst last year, encouraging Russia to do 'whatever the hell they want' to any NATO member nation that doesn't meet the alliance's target of spending 2 percent of GDP on defense. Trump has more recently doubled the ante, saying allies should be spending 5 percent of GDP on defense, even though the U.S. does not even reach that thresholdm spending roughly 3.4 percent of GDP on defense. Certainly, European allies have not forgotten the havoc Trump unleashed at his first NATO summit in 2018 when he publicly berated allies and threatened to pull the U.S. out of the alliance altogether if they didn't increase defense spending. That pressure, combined with the growing threat of Putin's Russia, has resulted in 23 out of the 32 NATO countries reaching the 2 percent target today, up from three in 2014. The larger issue is that the transatlantic alliance and its 'one for all, and all for one' commitment, expressed in somewhat vague terms in Article V of NATO's treaty, is built on a foundation of trust. The cracks in that foundation are widening, especially given the disruptions of recent months. John Bolton, Trump's former national security adviser, has stated publicly that Trump's ultimate goal remains laying the groundwork for withdrawing the U.S. from NATO. 'Trump has essentially said that the nation was stuck with this consensus since 1945 that the U.S. was going to carry the world on its back, and it turns out that status quo was very brittle,' said author and historian H.W. Brands Jr., speaking recently at an event hosted by the Council on Foreign Relations. After just a few months back in office, he noted, Trump has already upended the expectations other nations have in terms of U.S. foreign policy and security guarantees. 'Other nations that had the expectation that U.S. presidents will all value past commitments, and that they can rely on the United States to the extent that some don't need their own independent foreign and defense policies, like Germany and Japan, are now hearing from the White House that we're not interested in defending the rest of the world,' said Brands. 'When U.S. voters elect a president who insists he wants to make Canada the 51st state, I'm not sure you can ever get back that trust.' James Kitfield is a senior fellow at the Center for the Study of the Presidency & Congress, and a three-time recipient of the Gerald R. Ford Award for Distinguished Reporting on National Defense. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
The Hill
3 days ago
- Politics
- The Hill
Trump's threats cast dark clouds over this year's NATO summit
That was the assessment of the Trump administration recently offered in a private conversation with a senior European diplomat from a major NATO country. That gloomy view of transatlantic relations is widely shared in Europe, and not just because a leaked Signals chat revealed that the U.S. vice president and secretary of defense privately described Europeans as 'pathetic' geopolitical freeloaders. Or because of the administration's brusque treatment of Ukrainian President Volodymyr Zelensky in the Oval Office, and relative coddling of Russian strongman Vladimir Putin. Nor is it simply about Trump's unilateral imposition of tariffs or recent insistence that the European Union was 'formed in order to screw the United States.' The gloom is not even primarily about Trump's threats to take Greenland from Denmark by force if necessary or to make Canada the 51st U.S. state, even though those comments were deeply insulting to both NATO allies. At core, the profound unease that has descended over European capitals is about being left largely leaderless at a time of vulnerability and great peril, with the Russian bear on the prowl on the continent, Chinese mercantilism threatening the European economic model and Washington constantly casting doubt over the future of the alliance they have relied on for decades. The Trump administration has been so slow to appoint senior State and Defense Department officials to key positions in Europe, and so unwilling to issue definitive guidance on a host of major issues, that some senior American military officers on the continent have reportedly taken to asking their European counterparts for insights into what is actually happening back in Washington, D.C. For all those reasons, the upcoming June 24 to 25 NATO Summit in The Hague is shaping up as one of the most consequential and uncertain in the alliance's history. America's closest allies have a host of questions and the Trump administration is providing few answers. Will the U.S. follow through on rumored troop withdrawals from Germany, or even from Europe writ large? Will it surrender the position of Supreme Allied Commander-Europe, always held by a senior U.S. military officer in the past, further eroding American leadership in Europe? Will Trump offer critical backing for a European coalition willing to put troops on the ground to guarantee Ukraine's sovereignty in the event of a peace deal with Russia? How will the Trump administration react if a settlement is reached and Russia repositions hundreds of thousands of battle-hardened troops on NATO's eastern border? Can Europe even still trust in the American nuclear umbrella? What NATO allies most fear at the upcoming summit is that President Trump, in a fit of made-for-television pique similar to his Oval Office dressing down of Zelensky, might upend the geostrategic chessboard and walk away. They recall his outburst last year, encouraging Russia to do 'whatever the hell they want' to any NATO member nation that doesn't meet the alliance's target of spending 2 percent of GDP on defense. Trump has more recently doubled the ante, saying allies should be spending 5 percent of GDP on defense, even though the U.S. does not even reach that thresholdm spending roughly 3.4 percent of GDP on defense. Certainly, European allies have not forgotten the havoc Trump unleashed at his first NATO summit in 2018 when he publicly berated allies and threatened to pull the U.S. out of the alliance altogether if they didn't increase defense spending. That pressure, combined with the growing threat of Putin's Russia, has resulted in 23 out of the 32 NATO countries reaching the 2 percent target today, up from three in 2014. The larger issue is that the transatlantic alliance and its 'one for all, and all for one' commitment, expressed in somewhat vague terms in Article V of NATO's treaty, is built on a foundation of trust. The cracks in that foundation are widening, especially given the disruptions of recent months. John Bolton, Trump's former national security adviser, has stated publicly that Trump's ultimate goal remains laying the groundwork for withdrawing the U.S. from NATO. 'Trump has essentially said that the nation was stuck with this consensus since 1945 that the U.S. was going to carry the world on its back, and it turns out that status quo was very brittle,' said author and historian H.W. Brands Jr., speaking recently at an event hosted by the Council on Foreign Relations. After just a few months back in office, he noted, Trump has already upended the expectations other nations have in terms of U.S. foreign policy and security guarantees. 'Other nations that had the expectation that U.S. presidents will all value past commitments, and that they can rely on the United States to the extent that some don't need their own independent foreign and defense policies, like Germany and Japan, are now hearing from the White House that we're not interested in defending the rest of the world,' said Brands. 'When U.S. voters elect a president who insists he wants to make Canada the 51st state, I'm not sure you can ever get back that trust.' James Kitfield is a senior fellow at the Center for the Study of the Presidency & Congress, and a three-time recipient of the Gerald R. Ford Award for Distinguished Reporting on National Defense.
India Today
19-05-2025
- General
- India Today
Signals of strength: Meet woman officer who led from the front during Op Sindoor
Amid shots of gunfire and the launch of missiles during 'Operation Sindoor', the women officers of the Indian Army fought shoulder-to-shoulder with their male counterparts in countering the Pak offensive. They showcased not only an indomitable spirit but also an immense display of courage and valour in inflicting tremendous damage to the enemy across the line of exclusively to India Today's Gaurav Sawant from the frontlines, a woman officer from the Signals regiment recalled her experiences from the conflict, during which she and her team handled communication, not only on the ground, but also in the is a vital bone of any battlefield. I am proud to be a part of this operation. During the operation, we remained deployed on the ground and completed all our tasks with full responsibility," said the woman officer."We took care of all aspects of communication, whether on the ground, in the air or video graphing the conflict," she further said that both men and women receive equal and the same treatment on the frontlines and there are no special provisions for women officers."We don't want any special treatment for being a woman as we are protecting our country just like any other soldier from other branches of the army," she also shared how her husband, also a Signals officer, was martyred in Arunachal Pradesh during Operation Rhino and revealed what inspired her to join the Indian husband was part of the Signals Corps of the Indian Army. I always thought that if I joined the Army he would always be close to me. I also wanted to give my son a live example of what his father was," she also shared the future aspirations of her son, who also wishes to join the defence forces."My son also wants to join the defence forces. If I had been a homemaker, I wouldn't have been able to give my son this experience of living a soldier's life," she proudly launched Operation Sindoor in retaliation to the Pahalgam attack on April 22, in which 26 tourists lost their lives while enjoying a holiday in the picturesque Baisaran part of the operation, India conducted precision strikes on terrorist camps at nine locations in Pakistan and Pakistan-occupied Kashmir from where the terrorist attacks against India were being planned and InMust Watch IN THIS STORY#Operation Sindoor#India-Pakistan
India Today
15-05-2025
- Politics
- India Today
Video: Army demonstrates tech-driven warfare in ‘Teesta Prahar' drill
The Indian Army on Thursday carried out a major field exercise named Teesta Prahar in the riverine terrain of north Bengal, demonstrating its readiness for future conflicts and seamless coordination among its combat and support large-scale drill involved participation from key wings of the Army, including the Infantry, Artillery, Armoured Corps, Mechanised Infantry, Para Special Forces, Army Aviation, Engineers, and Signals. The focus was on improving coordination and testing the Army's ability to respond swiftly in challenging and diverse terrains. advertisementThe Army's Trishakti Corps shared glimpses of the exercise on social media, saying, "Exercise #TeestaPrahar at Teesta Field Firing Range showcased synergy across Infantry, Artillery, Armoured, Mechanised Infantry, Special Forces, Aviation, Engineers and Signals. Validated: jointness, tech-enabled warfare, rapid mobility & all-terrain operations." Army showcased combat readiness in large-scale 'Teesta Prahar' exercise. (Image: X/ @trishakticorps) A key highlight of the exercise was the deployment of next-generation weapon systems and military technologies, as per a report by news agency ANI. These systems are part of the Army's ongoing efforts to modernise its forces and prepare for tech-driven future exercise included tactical drills, battle rehearsals, and quick-response manoeuvres aimed at refining operational strategies for fast-changing combat exercise, which focused on "jointness" and interoperability, came after Operation Sindoor, where the Army, and Air Force worked together to destroy terror infrastructure in Pakistan and Pakistan-occupied military leaders, including Chief of Defence Staff Gen Anil Chauhan and Army Chief Gen Upendra Dwivedi, have praised the operation for its "exceptional degree of jointness and integration."Military officials also spoke about the importance of such joint operations in countering misinformation campaigns and ensuring regional peace. A senior officer described Operation Sindoor as a significant shift in India-Pakistan dynamics, calling it a demonstration of India's strength and resolve in "new-age warfare."
