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Jumbo brings Beijing's famous Siji Minfu Peking duck chain to Singapore
Jumbo brings Beijing's famous Siji Minfu Peking duck chain to Singapore

Time Out

time10 hours ago

  • Business
  • Time Out

Jumbo brings Beijing's famous Siji Minfu Peking duck chain to Singapore

Local seafood restaurant Jumbo is most known for being the place to enjoy Singapore's national dish, chilli crab. But this year, the group is expanding and dipping its hands into more pots, starting with a new Peking duck concept in Singapore. Jumbo will be bringing Beijing's famous Peking duck chain, Siji Minfu, to Resorts World Sentosa. While an official opening date has not been confirmed, this announcement follows a slew of news regarding exciting launches in Sentosa this year, including international F&B brands like Pierre Herme and Standard Bread at Resorts World Sentosa, as well as the new luxury hotel Raffles Sentosa Singapore. Siji Minfu's claim to fame is its Beijing roast duck, which is carved tableside. But aside from the signature dish, the chain also doles out plates of traditional Northern Chinese cuisine, including zhajiang mian (noodles with stir-fried pork and soybean paste) and luzhu huoshao (pork innard soup served with flatbread). This partnership brings together two prominent F&B brands. Not many might know, but homegrown restaurant Jumbo also has seven outlets across China, including in Beijing, Shanghai, and Wuhan. Meanwhile, Siji Minfu has been operating since 2008 and now has over 20 outlets across China's major cities. Some of its more prominent locations include Wangfujing Street – a renowned shopping street in Dongcheng, Beijing – and Qianmen Street, which is south of Tiananmen Square. The new outlet in Resorts World Sentosa will be the brand's first international outpost.

Jumbo going beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore
Jumbo going beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore

Straits Times

time2 days ago

  • Business
  • Straits Times

Jumbo going beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore

The joint venture with Jumbo will mark Siij Minfu's first overseas outlet, adding to its existing footprint of more than 20 locations in China. PHOTO: LIANHE ZAOBAO Jumbo going beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore SINGAPORE - Home-grown seafood restaurant group Jumbo has inked a joint venture with Chinese roast duck brand Siji Minfu to bring its signature Peking duck to Singapore. While no launch date was provided, the restaurant is expected to open at Resorts World Sentosa, featuring the brand's famed traditionally roasted Peking duck and its hallmark northern Chinese flavours. The setting will be one inspired by traditional Beijing courtyards. Jumbo said the venture offers a timely opportunity to 'build a strong partnership' with Siji Minfu and 'capitalise on the growing global food and beverage sector in Singapore' through the introduction of the established Chinese brand. The Singapore Exchange-listed company added that the collaboration is part of its 'continuing growth strategy to build a robust roster of food and beverage brands and diversify its operations', with a view to enabling future growth, regional expansion and potential spin-offs. The group, which is famous for the chilli crab sold by its Jumbo Seafood brand, has a presence across several cities in China, including Shanghai, Beijing and Fuzhou. In May, the restaurant operator reported a 10.6 per cent decline in profit to $7.9 million for the six months ended March 31, down from $8.9 million in the year-ago period. For Siji Minfu, this will mark the brand's first overseas outlet, adding to its existing footprint of more than 20 locations in China, including in prominent areas such as Wangfujing and Qianmen Street in Beijing. These China-based outlets are not part of the joint venture. Siji Minfu's Singapore arm was incorporated on Aug 7, 2023, while the joint venture company, Sijiminfu-Jumbo, was established on Dec 18, 2024. The joint venture is set to run for an initial term of five years, with the possibility of automatic extension or renewal by mutual agreement between the partners. It has an issued share capital of $2.6 million, comprising 2.6 million ordinary shares – 90 per cent held by Siji Minfu and the remaining 10 per cent by Jumbo. Jumbo said the investment will be funded by internal resources, and is not expected to have a material impact on its net tangible assets or earnings per share for the financial year ending Sept 30. THE BUSINESS TIMES Check out ST's Food Guide for the latest foodie recommendations in Singapore.

Jumbo ventures beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore
Jumbo ventures beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore

Business Times

time2 days ago

  • Business
  • Business Times

Jumbo ventures beyond chilli crab to bring famous Siji Minfu Peking duck chain to Singapore

[SINGAPORE] Home-grown seafood restaurant group Jumbo has inked a joint venture with Chinese roast duck brand Siji Minfu to bring its signature Peking duck to Singapore. While no launch date was provided, the restaurant is expected to open at Resorts World Sentosa, featuring the brand's famed traditionally roasted Peking duck and its hallmark northern Chinese flavours. The setting will be one inspired by traditional Beijing courtyards. Jumbo said the venture offers a timely opportunity to 'build a strong partnership' with Siji Minfu and 'capitalise on the growing global food and beverage sector in Singapore' through the introduction of the established Chinese brand. The Singapore Exchange-listed company added that the collaboration is part of its 'continuing growth strategy to build a robust roster of food and beverage brands and diversify its operations', with a view to enabling future growth, regional expansion and potential spin-offs. The group, which is famous for the chilli crab sold by its Jumbo Seafood brand, has a presence across several cities in China, including Shanghai, Beijing and Fuzhou. In May, the restaurant operator reported a 10.6 per cent decline in profit to S$7.9 million for the six months ended Mar 31, down from S$8.9 million in the year-ago period. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up For Siji Minfu, this will mark the brand's first overseas outlet, adding to its existing footprint of more than 20 locations in China, including in prominent areas such as Wangfujing and Qianmen Street in Beijing. These China-based outlets are not part of the joint venture. Siji Minfu's Singapore arm was incorporated on Aug 7, 2023, while the joint venture company, Sijiminfu-Jumbo, was established on Dec 18, 2024. The joint venture is set to run for an initial term of five years, with the possibility of automatic extension or renewal by mutual agreement between the partners. It has an issued share capital of S$2.6 million, comprising 2.6 million ordinary shares – 90 per cent held by Siji Minfu and the remaining 10 per cent by Jumbo. Jumbo said the investment will be funded by internal resources, and is not expected to have a material impact on its net tangible assets or earnings per share for the financial year ending Sep 30.

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