Latest news with #SikhaSurendran
Time of India
a day ago
- Business
- Time of India
MICE promotion bureaus planned in major cities of Kerala
Kochi: MICE (meetings, incentives, conferences and exhibitions) promotion bureaus are likely to be formed in major cities of Kerala, beginning with Kochi. State tourism director Sikha Surendran, while inaugurating the valedictory session of three-day Wedding and MICE Conclave here on Saturday, said suggestions came from participants for formation of MICE promotion bureaus, and govt will actively consider the suggestions. Conclave concluded with stakeholders calling for a comprehensive policy framework that helps Kerala emerge as country's foremost destination in the segment by leveraging state's niche strengths as a global tourism brand. Event was organized by Kerala Travel Mart (KTM) Society in association with department of tourism. "State must draw up a strategic global marketing and communications plan that showcases its core strengths as the most ideal MICE destination of India. Positioning Kerala as a hub of wedding and MICE tourism will boost state's participation in allied global events," Surendran pointed out at the session chaired by KTM Society president Jose Pradeep. She urged KTM Society to come out with a detailed report featuring deliberations from the conclave and a focused roadmap to carry forward the momentum set by the meet. "Govt will certainly act upon the key takeaways from this event," she added. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Shaping the Energy Change at Siemens Energy Siemens Energy Read More Undo "Kerala's projected advancements in weddings and MICE segment are not owing to just our natural beauty and cultural cosmopolitanism, but also due to govt initiatives and support from travel and hospitality industry," Surendran said. Pradeep, in his address, said the conclave enabled Kerala to set a benchmark in the country for the field of wedding and MICE meetings, adding that the event hosted 6,623 business meets. KTM secretary S Swaminathan presented mementos to organizing teams of the conclave. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area. Get the latest lifestyle updates on Times of India, along with Happy Krishna Janmashtami Wishes ,, messages , and quotes !
New Indian Express
2 days ago
- Business
- New Indian Express
Wedding & MICE Conclave calls for policy to position Kerala as foremost destination in the segment
KOCHI: India's first Wedding and MICE Conclave concluded in Kochi on Saturday with stakeholders calling for a comprehensive policy framework that helps Kerala emerge as the country's foremost destination in this fast-growing segment by leveraging the state's niche strengths as a global tourism brand. Kerala Tourism Director Sikha Surendran, while inaugurating the valedictory session of the August 14-16 meet, said suggestion had come from the participants for the formation of MICE Promotion Bureaus in the state's major cities, beginning with Kochi. The state must also draw up a strategic global marketing and communications plan that showcases its core strengths as the most ideal MICE destination of India, she noted, as the event organised by the Kerala Travel Mart (KTM) Society in association with the state's Department of Tourism drew to a close. Positioning Kerala as a hub of wedding and MICE tourism will boost the state's participation in allied global events, she pointed out at the session chaired by KTM Society President Jose Pradeep. The closing session was also addressed by the past presidents of KTM Society that strives to create a common ground for travel agents from across the globe and connect them with the service providers in Kerala. Sikha urged the KTM Society to come out with a 'detailed report' featuring the deliberations from the conclave and a 'focused roadmap' to carry forward the momentum set by the meet. 'The government will certainly act upon the key takeaways from this event,' she added, striking an optimistic note on the impact of the conclave that hosted a flurry of buyer-seller meets, besides two seminars featuring international experts.
