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EXCLUSIVE: Louis Vuitton and Felix Team on 2025 Silver Lockit Collection for UNICEF
EXCLUSIVE: Louis Vuitton and Felix Team on 2025 Silver Lockit Collection for UNICEF

Yahoo

time10-07-2025

  • Entertainment
  • Yahoo

EXCLUSIVE: Louis Vuitton and Felix Team on 2025 Silver Lockit Collection for UNICEF

PARIS — Louis Vuitton has teamed with K-pop star Felix for this year's edition of its Silver Lockit jewelry collection, designed to raise funds for UNICEF. The French luxury house tapped the Stray Kids member, a Vuitton brand ambassador since 2023, to help design the line, which features its signature miniature lock engraved with a blue heart and the word 'dream.' More from WWD EXCLUSIVE: MarcyPen Capital Partners Invests in the Gld Shop EXCLUSIVE: Louis Vuitton's New Travel Campaign Highlights the Beauty of China Nordstrom Taps Boutique Muse as Anchor for Reimagined Jewelry Hall at NYC Flagship 'The heart represents love, compassion and empathy,' said Felix, who is also a UNICEF goodwill ambassador for South Korea. 'I wanted the blue in this collection to symbolize that sense of peace and security for the children we are supporting, giving them the freedom to dream of a brighter future,' he said in a Q&A. 'It's a soothing color that evokes feelings of serenity and optimism.' Made of certified recycled silver, the collection consists of an earring, a bracelet available in either a silver chain or cord version, and a pendant. For the 2025 edition, the cord bracelet and pendant are available in four colors: yellow, blue, pink and black. The limited-edition line will be available in stores worldwide from July 18, with the exception of the Silver Lockit yellow cord, which is an online exclusive. The brand donates $100 for every cord bracelet or earring sold, and $200 for every silver bracelet or pendant. Vuitton's partnership with the United Nations agency for children began in 2016, and sales of the Silver Lockit collection have raised $24 million so far. In 2024, the brand supported UNICEF programs in Madagascar, Guatemala, Haiti and Vietnam. 'It's inspiring to see Louis Vuitton using its influence to raise awareness and funds for the world's most vulnerable children. And UNICEF is doing vital work in defending children' rights and providing them with the support they need,' Felix said. 'Every child deserves the chance to grow up in a safe, healthy and nurturing environment, with access to education, health care and protection,' he added. Celebrities including Nicole Kidman, Chloë Grace Moretz, Léa Seydoux, Jennifer Connelly and Millie Bobby Brown have supported the charity initiative. Best of WWD Why Tennis Players Wear All White at Wimbledon: The Championships' Historic Dress Code Explained Kate Middleton's Looks at Trooping the Colour Through the Years [PHOTOS] Young Brooke Shields' Style Evolution, Archive Photos: From Runway Modeling & Red Carpets to Meeting Princess Diana

Louis Vuitton Puts Luxury Novelty Bags Back on the Radar With $10,000 Lifebuoy Purse
Louis Vuitton Puts Luxury Novelty Bags Back on the Radar With $10,000 Lifebuoy Purse

Yahoo

time10-07-2025

  • Entertainment
  • Yahoo

Louis Vuitton Puts Luxury Novelty Bags Back on the Radar With $10,000 Lifebuoy Purse

Louis Vuitton reentered the novelty bag space with the release of its Lifebuoy bag. Designed with the French luxury fashion house's signature craft, the bag was teased by guests at the Louis Vuitton men's spring 2026 show in Paris in June. Featuring its iconic logo on the leather canvas material, the bag is now listed on the brand's website as 'Notify Me' with a retail price of $10,000. More from WWD EXCLUSIVE: Louis Vuitton and Felix Team on 2025 Silver Lockit Collection for UNICEF EXCLUSIVE: Louis Vuitton's New Travel Campaign Highlights the Beauty of China Is the Labubu Effect Coming for Beauty Next? Despite the unique circular design, the bag is functional, featuring three separate zipped compartments and an adjustable leather strap for shoulder or cross-body carry. The accessory is already catching the attention of social media. This is not the first time the French house has had a novelty purse making waves online. In 2021, Louis Vuitton debuted a viral airplane bag, created by the late Virgil Abloh, which retailed for roughly $39,000. Other entries into the brand's novelty bag list include the LV Fan bag, from the spring 2025 runway, the LV Monogram LV Paint Can Bag and the LV x Yayoi Kusama Pumpkin Shoulder Bag. Over the course of the last several seasons, luxury brands have released a selection of novelty bags that stand out for their playful and unconventional designs. Notable examples include Moschino's Teddy Bear purse, Balenciaga's trash bag and Loewe's tomato clutch. 'There's been always a pendulum on what rises and falls and swings and sways,' said Susan Korn, designer of accessories label Susan Alexandra, about the trend in an interview with WWD in August 2024. 'In the past couple of years we've seen there's been this return to a very serious suit dressing — like neutral suit dressing, the vest as a shirt and the return to the traditional black bag. On the other end of the spectrum, you have a really fun, ridiculous, outrageous, not so serious bag. When you go too far in one direction, you always want to go to the other.' Prior to the 2024 resurgence of novelty bags, signs of the trend's rise were evident in 2020, amid the COVID-19 pandemic. In February 2020, novelty handbags were spotted at the Fame and Moda trade shows in New York City. Heather London, a sales rep for Mary Frances Accessories, noted how the trend was making a comeback at the time. 'You're seeing it on the runway; you're seeing it with the major designers,' London told WWD in February 2020. 'It trickles down and it just keeps getting more and more popular.' View Gallery Launch Gallery: Louis Vuitton Men's Spring 2026 Ready-to-Wear Collection Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates

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