Latest news with #SimonCrowe
ABC News
a day ago
- Business
- ABC News
Hold the cheese
GEORGIA HOLLAND: They've been serving up burgers for two decades. Now Grill'd is handing the tongs to you. SIMON CROWE: We're launching Grill'd patties at Coles. - Seven 6pm News (Sydney), 5 August 2025 Hello, welcome to Media Watch, I'm Julia Baird, filling in for Linton Besser who is off for a couple of weeks. And tonight, a treat for fans of that fast-food staple of minced meat slapped between two buns: GEORGIA HOLLAND: The burger chain launching its first ever retail range to capitalise on the fakeaway fad … Helping Aussies recreate Friday night favourites for a fraction of the price. - Seven 6pm News (Sydney), 5 August 2025 Yes, a burger chain and a supermarket giant linking arms to sell ground beef. Seven considered the new deal national news, running it coast to coast, and coincidentally, the presenters were all reading from similar television scripts: ANGELA COX: More families are cooking at home to save and now Burger Night has been given an upgrade. - Seven 6pm News (Sydney), 5 August 2025 ROSANNA MANGIARELLI: … thanks to Grill'd, Burger Night has just been given an upgrade. - Seven 6pm News (Adelaide), 5 August 2025 SAMANTHA HEATHWOOD: … Burger Night has been given an upgrade. - Seven 6pm News (Brisbane), 5 August 2025 The news package was jammed with appetising close ups of the finely-shredded bovine, not the made-at-home version mind you. As well as lingering camera shots of the burgers in their new habitat, Coles supermarket baskets, with a passing mention of other brands following the same trend. There was also a Coles spokesperson on hand to explain that the supermarket was, in fact, doing us a favour and not just trying to flog marked-up burger patties: JESSICA TANCRED: … We're giving our customers exactly what they want. They're telling us that they're eating more at home in order to save. - Seven 6pm News (Sydney), 5 August 2025 While the Grill'd founder was making sure people understood dining in would still not be quite as good as dining out: SIMON CROWE: No-one can cook like our guys in the restaurants. They're superstars. - Seven 6pm News (Sydney), 5 August 2025 And if all this had you feeling a little like you wandered out of the news bulletin and into an advertisement, well, you wouldn't be far off, because next morning Grill'd dropped the pretense and released its promotional news pack including that same Coles spokesperson: JESSICA TANCRED: Today's announcement delivers on exactly what our customers have been telling us. They're looking to eat more at home in order to save … - Coles Video Press Release, 6 August 2025 And uncannily the same cheeky quote from the Grill'd founder: SIMON CROWE: No-one can cook like our guys in the restaurants. They're superstars. - Coles Video Press Release, 6 August 2025 Nine also cooked up its own version of the story using strikingly similar shots, but in a somewhat more nuanced report: CHRIS KOHLER: … packs of four will go for $12.50, compared with Coles classic burgers for $8.50. So the brand comes at a hefty premium … - Nine News (Sydney), 5 August 2025 With added protein from an independent expert. In Perth and Melbourne, Seven were even claiming the fakeaway trend was whipped up by Grill'd itself: PETER MITCHELL: … a new fad has arrived. It's called fakeaway and it's the brainchild of a burger giant trying to help families save from the comfort of their kitchens. - Seven 6pm News (Melbourne), 5 August 2025 Yes, a 'new' fad from those genius Grill'd marketeers, only Seven should have known its fakeaway scoop was hardly new, running an item on it about three years ago. And again in 2023 on Sunrise, featuring a branded Coles cook to show us how it's done: MICHAEL WELDON: … so fakeaway is becoming a real trend, bit of cooking at home, but making it feel like takeaway. - Sunrise, Seven, 20 April 2023 We asked Seven about its culinary news item. It told us the segment was all about helping families: So many Australians can't afford to stretch their pay packets for things like the odd takeaway treat for their children and feel guilty doing so in the current cost of living crisis. This story gave them affordable options. - Email, Seven Spokesperson, 8 August, 2025 Now, we know it can be difficult to resist the temptation of cheap, prepackaged television news but can we suggest that next time Seven's News chiefs are deciding what to plate up for their flag-ship evening bulletin, they offer their audiences a somewhat more balanced diet of, say, actual news.
News.com.au
6 days ago
- Business
- News.com.au
‘Obsessed': Top burger chain launches into Coles
It's a great day for Aussie burger fans, as Grill'd officially launches its burger patties in supermarkets. Partnering with Coles, the well-known burger chain has introduced its popular patties into 850 Coles stores nationwide from today, August 6. The first option available is the Signature Beef Burgers 2-pack, made from premium Aussie beef and priced at $8, which breaks down to $4 per serve. For those wanting something a bit more special, there are the Premium Wagyu Burgers with Caramelised Onion 2-pack, featuring juicy wagyu with a sweet twist, available for $10 or $5 per serve. The Signature Beef Burgers 4-pack offers a cost-effective choice, perfect for families, priced at $12.50 or $3.15 per serve, though this pack is only available in select stores. The burgers will be located in the meat section, and for the first four weeks, they'll be $1 off the regular price. Grill'd Founder and Managing Director, Simon Crowe, said he's 'always had interest' in expanding into supermarkets and there has been demand for a while. 'The timing and opportunity had to be right for both Grill'd and Coles. Not all our customers live close to a Grill'd restaurant and they ask me often, 'Can you launch a restaurant in my suburb?'' he tells 'Partnering with Coles has allowed us to take the next big step in our mission to make our healthy, delicious burgers more accessible to all Australians.' Coles' research shows that over half of Aussies say they're interested in recreating their own version of restaurant or takeaway food at home. Mr Crowe explains that the decision to launch into Coles was driven more by this increase in interest for 'fakeaway' rather than cost-of-living pressures. 'We actually see our restaurant sales increase in tougher times, so it's not a cost-of-living issue,' he says. 'However, we know Australians are after both options; ways to enjoy their favourite restaurant flavours at home – whether for convenience or familiarity – and also dining out to experience that unique restaurant vibe, which we absolutely prioritise.' Foodies online have already started buzzing about the launch. After Coles' TikTok teased the release on Tuesday, comments flooded in from people eager to try the burgers. 'OBSESSED with this collab, thank you!' said one. 'Yum,' said another, while one user called the move 'iconic'.
West Australian
11-06-2025
- Business
- West Australian
‘World first': Grill'd overhauls range with healthier buns in partnership with Melbourne Storm, Demons
Grill'd will be overhauling its selection of buns in all restaurants across the country in favour of healthier alternatives. In a world first, the healthy burger joint will make all of its panini and traditional buns low GI and high fibre. Made with 87 per cent less sugar than a standard brioche bun, they're intended to release energy into the body slowly, which makes the customer feeling fuller for longer. They also contain half the sugar of regular white rolls, making them a healthier alternative. To celebrate the launch of the healthier burger buns, Grill'd is partnering with the Australian Institute of Sport and the Melbourne Demons and Melbourne Storm teams to celebrate the low-GI buns. 'Nutrition is a critical part of performance,' Melbourne Storm nutritionist Georgia Walker said. 'The right foods give our players the energy to train hard, recover well, and stay on the field.' She said the new buns were an easier way to get the players to eat healthily. 'Our players train full-time, and their energy demands are huge,' she said. 'You can educate players on the right foods to eat, but if players don't enjoy the food, it's not sustainable.' Grill'd founder and managing director Simon Crowe said the company had been developing the buns for several years, and it was an extraordinary step for the Australian restaurant chain. 'Health and performance are major priorities for Grill'd as a business,' he said. 'As leaders in innovation, we've developed Hi Fibre Lo GI buns, a breakthrough in product development for a burger restaurant. 'The creation of High Fibre Low GI food is incredibly challenging to achieve in fresh product production as it is governed by strict certification conformity,' he added. 'But we have been perfecting this product innovation for a number of years, trialling many different recipes to nail the right balance of nutrition and taste. 'The result? Buns that are better for your body, without compromising on taste or quality.'
Perth Now
11-06-2025
- Business
- Perth Now
Iconic burger chain overhauls bun range
Grill'd will be overhauling its selection of buns in all restaurants across the country in favour of healthier alternatives. In a world first, the healthy burger joint will make all of its panini and traditional buns low GI and high fibre. Made with 87 per cent less sugar than a standard brioche bun, they're intended to release energy into the body slowly, which makes the customer feeling fuller for longer. They also contain half the sugar of regular white rolls, making them a healthier alternative. Grill'd will be overhauling its selection of buns in all restaurants across the country in favour of healthier alternatives. Supplied Credit: Supplied To celebrate the launch of the healthier burger buns, Grill'd is partnering with the Australian Institute of Sport and the Melbourne Demons and Melbourne Storm teams to celebrate the low-GI buns. 'Nutrition is a critical part of performance,' Melbourne Storm nutritionist Georgia Walker said. 'The right foods give our players the energy to train hard, recover well, and stay on the field.' She said the new buns were an easier way to get the players to eat healthily. 'Our players train full-time, and their energy demands are huge,' she said. 'You can educate players on the right foods to eat, but if players don't enjoy the food, it's not sustainable.' The new healthier buns are world-first for a burger chain Supplied Credit: Supplied Grill'd founder and managing director Simon Crowe said the company had been developing the buns for several years, and it was an extraordinary step for the Australian restaurant chain. 'Health and performance are major priorities for Grill'd as a business,' he said. 'As leaders in innovation, we've developed Hi Fibre Lo GI buns, a breakthrough in product development for a burger restaurant. 'The creation of High Fibre Low GI food is incredibly challenging to achieve in fresh product production as it is governed by strict certification conformity,' he added. 'But we have been perfecting this product innovation for a number of years, trialling many different recipes to nail the right balance of nutrition and taste. 'The result? Buns that are better for your body, without compromising on taste or quality.'
News.com.au
11-06-2025
- Business
- News.com.au
‘World first': Grill'd overhauls range with healthier buns in partnership with Melbourne Storm, Demons
Grill'd will be overhauling its selection of buns in all restaurants across the country in favour of healthier alternatives. In a world first, the healthy burger joint will make all of its panini and traditional buns low GI and high fibre. Made with 87 per cent less sugar than a standard brioche bun, they're intended to release energy into the body slowly, which makes the customer feeling fuller for longer. They also contain half the sugar of regular white rolls, making them a healthier alternative. To celebrate the launch of the healthier burger buns, Grill'd is partnering with the Australian Institute of Sport and the Melbourne Demons and Melbourne Storm teams to celebrate the low-GI buns. 'Nutrition is a critical part of performance,' Melbourne Storm nutritionist Georgia Walker said. 'The right foods give our players the energy to train hard, recover well, and stay on the field.' She said the new buns were an easier way to get the players to eat healthily. 'Our players train full-time, and their energy demands are huge,' she said. 'You can educate players on the right foods to eat, but if players don't enjoy the food, it's not sustainable.' Grill'd founder and managing director Simon Crowe said the company had been developing the buns for several years, and it was an extraordinary step for the Australian restaurant chain. 'Health and performance are major priorities for Grill'd as a business,' he said. 'As leaders in innovation, we've developed Hi Fibre Lo GI buns, a breakthrough in product development for a burger restaurant. 'The creation of High Fibre Low GI food is incredibly challenging to achieve in fresh product production as it is governed by strict certification conformity,' he added. 'But we have been perfecting this product innovation for a number of years, trialling many different recipes to nail the right balance of nutrition and taste. 'The result? Buns that are better for your body, without compromising on taste or quality.'
