Latest news with #SimonJackson
Travel Daily News
23-05-2025
- Business
- Travel Daily News
Moroccan Dirham sales surge amid tourism boom says Travelex
Travelex reports 67% surge in UK sales of Moroccan Dirham, driven by Morocco's tourism boom and strong local preference for cash payments. Leading foreign exchange brand Travelex has seen an increase in the sale of the Moroccan Dirham (MAD), reflecting the country's new status as North Africa's most popular tourist destination and its prevalence on cash transactions. Between January and March of this year, Travelex reported Moroccan Dirham sales increasing by 67% in the UK and 33% in Europe compared to the same period in 2024. According to UN Tourism data, last year Morocco emerged as Africa's most-visited tourist destination, attracting 17.4 million international travellers in 2024 – a 20% year-on-year increase from 2023. In Q1 2025, Morocco attracted four million visitors, which is a 22% year-on-year increase on Q1 2024. 'Morocco has become an attractive destination for international visitors and we're seeing this reflected in our sales of MAD,' said Simon Jackson, Chief Customer Officer at Travelex. 'Travellers are looking for affordable destinations, and given the cost-of-living challenges customers are facing, it's no surprise that Morocco is becoming a tourist hot spot. With heavy investment in tourism and budget airlines increasing flight paths, it's a great time to buy MAD and spend like a local.' Morocco remains one of the world's most cash-reliant nations, with cash still used in 90% of all purchases according to Western Union data. In particular, smaller vendors, taxis, bazaars and public transport are unlikely to accept card payments with a preference for cash. 'Travel money is especially important for cash-centric societies like Morocco and while digital payment will likely increase in the future, it's our mission to ensure our customers have access to the currency they need – both cash and card – whenever and however,' Jackson added.
Trade Arabia
26-03-2025
- Business
- Trade Arabia
Travelex launches Travelex Plus customer loyalty scheme
Leading foreign exchange brand Travelex has launched Travelex Plus – a new loyalty scheme that offers its customers a lifetime of exclusive deals, discounted exchange rates, currency rate sales and price freezes. Travelex's customers can now benefit from member-only rates on all in-bureau purchases, including when purchasing travel cash or topping up their pre-paid Travelex Money Card, all at 0% commission. In addition to member-only rates, Travelex Plus members will also enjoy an additional first-trip discount, valid on all online and app purchases, during the first 30 days of their membership, as well as subsequent members-only online rate sales at regular intervals throughout the year. Travelex Plus also promises access to favourable-rate alerts and price freezes, to ensure customers don't miss out on a beneficial exchange rate. In addition, whenever a currency hits its best rate in 30 days, Travelex Plus will notify members and freeze the price of that currency for users until 7am the next day. The scheme, which is now live in the UK, will also expand to other regions throughout the year with further customer perks and benefits to be rolled out. Travelex Plus has been built using Travelex's latest technology and data to strengthen its customer benefits and engagement, underpinned by its strategic shift towards establishing lifelong, re-marketable customer relationships. Through Travelex Plus, Travelex aims to drive increased customer loyalty, retention and re-acquisition, whilst data from the programme will enable Travelex to further develop its understanding of its customers and their travel money needs. 'Travelex Plus offers customers a brilliant range of exclusive lifetime discounts that drive maximum value across cash and card. The scheme also enables us to build more personable, lifelong relationships with our customers and enhance their omnichannel experience. We look forward to seeing the scheme develop over the coming months, with an eye to expanding it to new markets later in the year,' said Simon Jackson, Chief Customer Officer, Travelex. - TradeArabia News Service
