Latest news with #Sinaha
Hi Dubai
3 days ago
- Business
- Hi Dubai
MoIAT Partners with Sinaha to Boost Emirati-Made Products Through Digital Platform
The Ministry of Industry and Advanced Technology (MoIAT) has partnered with Sinaha to launch a national digital platform aimed at promoting Emirati-made products and strengthening the UAE's industrial sector. Announced during the Make it in the Emirates Forum in Abu Dhabi, the partnership will see Sinaha develop a platform dedicated to showcasing goods bearing the 'Made in the Emirates' mark. The platform will serve as a digital gateway connecting manufacturers with consumers, investors, and talent across the UAE. As part of the initiative, MoIAT will also oversee the launch of the Walaa' platform — a loyalty program designed to engage media, influencers, and community groups in promoting local products and encouraging a culture of national consumption. The move aligns with the UAE's National Strategy for Industry and Advanced Technology, focusing on digital innovation, public-private collaboration, and increased support for SMEs and industrial employment. Osama Amir Fadhel, Assistant Under-Secretary at MoIAT, said the partnership reinforces the ministry's commitment to enhancing the visibility and competitiveness of national products. 'Marketing is as vital as manufacturing. This collaboration will highlight the quality of Emirati goods and boost investor confidence,' he noted. Sinaha's Chairman, Mohammed bin Salem bin Kardous Al Ameri, echoed the sentiment, stating the alliance marks a pivotal step in unifying marketing and industrial growth strategies. 'We're building an ecosystem that drives demand, expands production, and fuels economic development,' he said. The initiative will also integrate AI-driven tools to analyse consumer behaviour and support the creation of targeted awareness campaigns, reinforcing the role of digital transformation in advancing the UAE's industrial vision. News Source: Emirates News Agency
Zawya
3 days ago
- Business
- Zawya
New UAE initiative to boost local products' competitiveness
The UAE's Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products. Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognises goods manufactured in the UAE. The agreement was signed by Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre. As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The platform will engage influencers, media professionals, and community organisations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products. This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative. Fadhel emphasised that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates. He added: 'At the ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.' Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform, said: "We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.' He also added: "Industrial development cannot be achieved without recognising the vital role of marketing — it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development." Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness. This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localization and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyze consumer behavior. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities, said the statement. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
TECHx
3 days ago
- Business
- TECHx
MoIAT Partnership Boosts Support for Emirati Products
Home » Smart Sectors » MoIAT Partnership Boosts Support for Emirati Products The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha have announced a new partnership. Sinaha is an e-commerce platform that supports Emirati-made goods. The partnership aims to enhance the competitiveness of national products. It was revealed that Sinaha will develop a national digital platform. This platform will showcase products bearing the 'Made in the Emirates' mark. The mark reflects a unified national identity for goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of Sinaha. The signing took place during the fourth edition of the Make it in the Emirates Forum at the Abu Dhabi National Exhibition Centre. MoIAT also reported the launch of the Walaa' loyalty platform under this partnership. This platform will engage influencers, media professionals, and community organizations. It will help promote local consumption and raise awareness of national products. Additionally, the Walaa' platform will honor supporters of the Make it in the Emirates initiative. It will lead awareness campaigns to build public and investor confidence. The MoIAT partnership will drive digital solutions and support national priorities. It will also: Strengthen public-private sector integration Support SMEs and create industrial jobs His Excellency Osama Amir Fadhel stated MoIAT is committed to uniting public and private sectors. He noted this aligns with the National Strategy for Industry and Advanced Technology. He emphasized the importance of promoting 'Made in the Emirates' products. He added this strategy enhances investment and encourages local consumption. Marketing, he said, plays a vital role in the success of national products. Mansour Mohammed bin Kardous Al Ameri, also Chairman of Sinaha, reported that the partnership supports the vision of UAE leadership. He stated that effective collaboration is key to boosting Emirati products. He highlighted that marketing is equally important as production. He said strong demand fuels manufacturing, expands reach, and supports economic growth. Al Ameri added that Sinaha will increase digital and media efforts under this partnership. He noted it will help shape policies and attract investments. MoIAT reported that this partnership is a major step in digital industrial empowerment. It aims to create a comprehensive system that adds value to national products. It will also support long-term cooperation, localization, and quality jobs in future industries. Furthermore, the platform will use advanced digital tools and AI to study consumer behavior. These insights will help promote Emirati products and services. The initiative will serve as a gateway for the national industrial ecosystem. It will connect manufacturers, consumers, investors, and talent across the UAE.
Trade Arabia
3 days ago
- Business
- Trade Arabia
New UAE initiative to boost local products' competitiveness
The UAE's Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products. Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognises goods manufactured in the UAE. The agreement was signed by Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre. As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The platform will engage influencers, media professionals, and community organisations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products. This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative. Fadhel emphasised that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates. He added: 'At the ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.' Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform, said: "We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.' He also added: "Industrial development cannot be achieved without recognising the vital role of marketing — it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development." Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness. This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localization and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyze consumer behavior. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities, said the statement. - TradeArabia News Service
Mid East Info
3 days ago
- Business
- Mid East Info
Ministry of Industry and Advanced Technology Partners with Sinaha to Empower Industrial Sector and Boost Competitiveness of Local Products Under the Umbrella of Make it in the Emirates
MoIAT and Sinaha Partner to Strengthen UAE's Industrial Sector and Promote National Products Under the Umbrella of Make it in the Emirates Abu Dhabi-UAE: May, 2025 – The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products. Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognizes goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre. As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organizations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products. This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative. His Excellency Osama Amir Fadhel emphasized that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates. His Excellency added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.' Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform said, 'We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.' He also added: 'Industrial development cannot be achieved without recognizing the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development.' Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness. This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localization and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyze consumer behavior. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.
