MoIAT Partners with Sinaha to Boost Emirati-Made Products Through Digital Platform
Announced during the Make it in the Emirates Forum in Abu Dhabi, the partnership will see Sinaha develop a platform dedicated to showcasing goods bearing the 'Made in the Emirates' mark. The platform will serve as a digital gateway connecting manufacturers with consumers, investors, and talent across the UAE.
As part of the initiative, MoIAT will also oversee the launch of the Walaa' platform — a loyalty program designed to engage media, influencers, and community groups in promoting local products and encouraging a culture of national consumption.
The move aligns with the UAE's National Strategy for Industry and Advanced Technology, focusing on digital innovation, public-private collaboration, and increased support for SMEs and industrial employment.
Osama Amir Fadhel, Assistant Under-Secretary at MoIAT, said the partnership reinforces the ministry's commitment to enhancing the visibility and competitiveness of national products. 'Marketing is as vital as manufacturing. This collaboration will highlight the quality of Emirati goods and boost investor confidence,'
he noted.
Sinaha's Chairman, Mohammed bin Salem bin Kardous Al Ameri, echoed the sentiment, stating the alliance marks a pivotal step in unifying marketing and industrial growth strategies. 'We're building an ecosystem that drives demand, expands production, and fuels economic development,'
he said.
The initiative will also integrate AI-driven tools to analyse consumer behaviour and support the creation of targeted awareness campaigns, reinforcing the role of digital transformation in advancing the UAE's industrial vision.
News Source: Emirates News Agency
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