Latest news with #Singhasan
India.com
14-07-2025
- Entertainment
- India.com
Mandakini gave much bold scenes in this film than Ram Teri Ganga Maili, one song of film grabbed everyone's attention, film was..., lead actor was...
We all remember the pretty face, the wet white sari, and the waterfall that turned into a national obsession. But what if we told you that Mandakini gave much bolder scenes in one of her films than Ram Teri Ganga Maili? Which film brought back the waterfall magic, but in black? The film was Singhasan, a lesser-known action drama helmed by director Krishna. While Ram Teri Ganga Maili defined Mandakini's legacy, Singhasan gave audiences a déjà vu, only this time, the colour of the sari changed, not the impact. Who did she romance this time? In a twist of on-screen fate, Mandakini found her co-star in Bollywood's original gentleman, Jeetendra. The duo lit up the screen in the sensuous song 'Wah Wah Kya Rang Hai', drenched under a waterfall and lost in melody. Known for his clean image and quiet grace, Jeetendra paired surprisingly well with Mandakini's bold charisma. What made this song stand out? Much like her Ganga moment, Mandakini appeared soaked, but in a black sari this time, romancing Jeetendra with the same ethereal charm. The visual similarity was impossible to miss, and fans of the era know how the song quickly gained popularity. Credit also goes to Bappi Lahiri for the soundtrack and the unmistakable voices of Kishore Kumar and Asha Bhosle that elevated it. Who else was part of this multi-star cast? Singhasan wasn't just about Jeetendra and Mandakini. The film also starred Jaya Prada, Waheeda Rehman, Pran, Kader Khan, Shakti Kapoor, Radha, and Amjad Khan — a lineup that could give any 80s blockbuster a run for its money.
Time of India
28-05-2025
- Business
- Time of India
Rockford whisky maker Modi Illva eyes Rs 2,000 cr revenue by 2026, ramps up premium play with Singhasan
New Delhi: Modi Illva India , the maker of Rockford whisky and Arctic Vodka, is aggressively targeting a revenue of Rs 2,000 crore in 2025-26 as it accelerates expansion in India's premium and super-premium alcohol segments, a company's top official told ETRetail in an interview. The company ended 2024-25 with Rs 1,500 crore in revenue, marking a significant leap in its trajectory, fueled by rising consumer demand for premium Indian-made liquor . The company's flagship portfolio under the House of Rockford—which includes Rockford Reserve and Rockford Classic—has clocked an impressive 78 per cent CAGR, making it one of the fastest-growing national whisky brands, the official shared. Overall, Modi Illva has maintained a 55 per cent CAGR, underscoring robust growth across categories, he added. Further, Abhishek Modi, executive director of Modi Illva, shared, "Now, the company is doubling down on the premiumisation trend with the launch of Singhasan , its new super-premium Indian whisky aimed at the Rs 1,500–Rs 2,500 price bracket." Positioned to rival imported Scotch labels like 100 Pipers, Teachers, and Black & White, Singhasan is fully Indian-made—a deliberate move to capture the shifting preferences of aspirational, quality-conscious Indian consumers. "We believe today you don't need Scotch to make a quality product," said Modi. "Indian consumers have evolved. They're proud of homegrown excellence—and Indian single malts have laid the foundation for this acceptance." Developed over two years, Singhasan is already seeing encouraging traction from early-launch markets like Goa, Odisha, and Haryana. A broader rollout is now planned post the upcoming state excise policy cycles. "The initial response from trade has been fantastic. What's more important is we're already seeing repeat consumer purchases," Modi added. The broader premium IMFL segment, especially whisky, continues to drive the company's growth. Whisky accounts for nearly 65 per cent of India's alcohol consumption, with strong demand in states like Haryana, Uttar Pradesh, and Delhi, where Rockford already has a deep presence. Newer markets like Maharashtra and West Bengal are showing accelerating momentum. Rockford, which competes with Blenders Pride and Signature, is now present in 20 states and is increasingly penetrating tier 2 and 3 towns, a shift Modi attributes to the changing aspirations of India's emerging consumers. "What was a tier 1 phenomenon a decade ago is now strongly visible in tier 3 markets. Smaller towns are driving serious demand," he said. Modi Illva is also aligning its distribution and marketing strategies to match this demographic shift, particularly focusing on strengthening its Maharashtra presence—one of its fastest-growing territories. Singhasan's rollout strategy includes a premium-focused retail and bar presence. Modi emphasized that the super-premium segment is no longer niche. "This category is now a 5-6 million case segment and available across 80 per cent of India's premium retail outlets. Our focus is ensuring tertiary movement and consistent shelf visibility," he said. With plans to deepen penetration in high-growth states and push its Indian super-premium whisky narrative, Modi Illva is betting that evolving tastes and rising confidence in local craftsmanship will fuel its next phase of growth. "The Indian consumer today is more experimentative, values quality, and is open to Indian brands competing with global names. That's the big shift we're tapping into," Modi noted.
