Latest news with #SingleMaltScotchWhisky
Yahoo
11-06-2025
- Entertainment
- Yahoo
Oban Single Malt Scotch Whisky Launches 'Being This Likeable Isn't Easy' Campaign: Celebrating The Craft Behind What Makes It A Fan Favorite
New Creative Honors The Hard Work and Practiced Skill That Goes Into Crafting The Iconic Scotch That Everyone Can't Help But Enjoy OBAN, Scotland, June 11, 2025 /PRNewswire/ -- They say you can't please everyone, but Oban, one of Scotland's oldest and most beloved distilleries, took that as a challenge and has spent more than 200 years crafting an exceptional-tasting Scotch that manages to win over just about everyone. Now, the brand introduces Being This Likeable Isn't Easy, a new campaign that highlights the care, intention, and dedicated craft involved with a final product that is so effortlessly likeable. With over two centuries of tradition and just seven pairs of hands behind every drop, Oban is launching this campaign to pull back the curtain in a reveal of what it truly takes to create a whisky that resonates with so many. Experience the full interactive Multichannel News Release here: The Being This Likeable Isn't Easy campaign was developed in partnership with Uncommon Creative Studio, who created visuals and a short film that highlight the great lengths to which Oban goes to bring smiles to the faces of whisky-lovers. Directed by Tom Speers from Smuggler, the video opens with the Oban Distillery Manager receiving mysterious correspondence - later revealed to be a social post from a man named Stevie who is new to whisky and unsure about Oban. This sparks a determined journey, dubbed the longest run, through Scotland's picturesque Highland terrain, with the mission of hand-delivering a neat pour of Oban 14-Year-Old Single Malt Scotch Whisky to Stevie. Unsurprisingly, like most with the opportunity to taste Oban's smooth, balanced, and naturally likeable flavor profile, Stevie loves it, summed up with a clear review: "That's beautiful!" The short film was shot entirely in Oban's homeland of the Western Highlands of Scotland, with many elements filmed at the historic distillery, blending the brand's signature charm, humor and disciplined craft and representing the great lengths to which the Oban team goes to create a universally beloved liquid. "Oban has long been a whisky that's easy to enjoy, but making something this welcoming takes serious craft," said Jesse Damashek, Senior Vice President of Whiskey at Diageo. "This campaign shows that likeability and simplicity are not mutually exclusive in the creation of Oban; to make a whisky this inviting, it takes time, effort, and precision. We take our easy appeal very seriously and know that it's due to the craft we've prioritized for over two centuries, rooted in the passion and community of the town we call home." Founded in 1794 and constrained in size due to the bustling town that grew up around us, Oban Distillery can never expand. Each drop is made by just seven distillers using original lantern-shaped stills and methods passed down through generations, producing a whisky that reflects the rugged charm and close-knit character of the town itself. Today, Oban stands for both tradition and ingenuity. Its core marque, Oban 14-Year-Old, is often enjoyed neat or on the rocks, where its smoky yet delicate profile comes through with smoothness and balance. It also works beautifully in cocktails like the Oban Paper Plane, a modern, whisky-based twist on the classic Last Word cocktail that highlights Oban's balanced, layered flavor. Whether a seasoned whisky connoisseur or new to the world of Single Malt Scotch Whisky, there's a way to enjoy Oban, that's likeable for every palate. The coastal character of Oban also naturally complements the brininess found in oysters, making it a delicious pairing that offers an elevated yet approachable gateway into Scotch. The Being This Likeable Isn't Easy campaign will be promoted through social media, digital platforms, print, and online publications. Oban encourages those who are of legal drinking age to please drink responsibly. For more information about Oban Single Malt Scotch Whisky and the distillery, visit or follow us on Instagram at @obanwhisky. To try the full line from Oban including our beloved core whiskies and our limited-time innovations, visit ABOUT DIAGEODiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere. Please Drink SINGLE MALT SCOTCH WHISKY 43% ALC/VOL. Imported by Diageo, New York, NY. View original content: SOURCE DIAGEO Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The National
04-06-2025
- Business
- The National
200-year-old Highland distillery's whisky available first time in US
Fettercairn is celebrating a major milestone as it has announced it will be offering its collection of rare and aged single malt Scotch whisky to the American market for the first time. Founded in 1824 and nestled at the foot of the Cairngorm Mountain range, Fettercairn is known for its signature copper cooling ring, an industry first that creates the distillery's distinctive light, tropical-style spirits. READ MORE: Musician records album in historic Highland oil tank with record-breaking reverb Stewart Walker, Fettercairn distillery manager, said he is proud to showcase what makes the distillery so 'distinctive'. He said: 'Fettercairn has always been for those who embrace curiosity and appreciate exceptional flavours. (Image: Fettercairn) 'As the appetite for characterful and rare single malts grows in the US, we're proud to showcase what makes Fettercairn so distinctive - vibrant tropical notes, elegant complexity and a heritage of boundary-pushing whisky making.' Andrew Lennie, Fettercairn Brand Ambassador, said it is a privilege to see Fettercairn on the American shelves for the first time. He said: 'This is an incredibly proud moment for our whole team, bringing 200 years of Fettercairn to the USA for the first time. 'Some of the range we are launching in the USA includes whiskies that Stewart worked on when he first joined the distillery. 'It is a privilege to see them on the shelves and in the glasses of the most discerning American whisky fans.' Lennie added: 'The five expressions we're launching show the ways our whisky develops throughout the maturation journey, delivering an incredible depth of flavour. We're looking forward to sharing it with you.' Fettercairn Single Malt Scotch Whisky's core range is currently available in more than 40 countries across the world.
Scotsman
07-05-2025
- Business
- Scotsman
InchDairnie distillery debuts inaugural single malt KinGlassie whiskies
Fife-based Scotch whisky-maker InchDairnie Distillery is launching its first Single Malt Scotch Whisky - and there are two to enjoy. Further showcasing its reputation as a pioneer in flavour exploration in the whisky sector, KinGlassie Double Matured Aged 8 Years Fife Single Malt Scotch Whisky and KinGlassie Raw Aged 8 Years Fife Single Malt Scotch Whisky launch on 8 May 2025. The new offerings from InchDairnie, which is located in Glenrothes, are contenders for the first peated whisky from the Kingdom of Fife in modern times. The two whiskies debuting comprise KinGlassie Double Matured and KinGlassie Raw, each providing a distinct take on the new KinGlassie range that ignites flavour discovery, revealing new dimensions in smoke. KinGlassie, which is taken from the Irish 'Saint Glaisne' means 'church by the burn' and is also the name of the village near the distillery's base. KinGlassie Double Matured is a heavily peated eight-year-old single malt whisky, with a distinctive 50ppm peat content derived from Scottish mainland peat. Until 2021, it was distilled only once a year for less than a week. Crafted at InchDairnie Distillery, this whisky benefits from innovative equipment, such as the hammer mill that finely grinds grain to maximise flavour extraction and a mash conversion vessel that replaces the traditional mash tun, ensuring a richer, more refined character. KinGlassgie Double Matured whisky Double distilled and double condensed for more copper contact to remove sulphur notes, KinGlassie Double Matured is first matured in Bourbon casks for five years and then Amontillado casks for three years. Tasting notes includes a combination of smoke and tobacco, with rich layers of almonds and nuts, creating a smoky and velvety drinking experience. The limited edition KinGlassie Raw brings a smouldering fireplace hit, with a complex depth charge of rich, sweet, malty flavours. It is aged for eight years in American oak ex-bourbon casks. The two products complement InchDairnie's existing product offering, RyeLaw, a single distillery Scottish Rye Whisky made from malted rye and barley. InchDairnie Distillery is working with partners such as the Scotch Whisky Association (SWA) to promote responsible peat use and extraction practices. The distillery is also working to support peatland restoration projects, collaborating with other distilleries, landowners and organisations such as NatureScot Peatland Action and IUCN, to restore degraded peatlands and contribute to the broader environmental goals of the whisky industry. Scott Sneddon, managing director at InchDairnie Distillery said: 'We are extremely excited to bring these products to market and believe they will be well suited to fans of highly peated whiskies but also to those who are seeking something different. 'KinGlassie very much demonstrates our ethos of fusing centuries-old tradition with our innovation-led laser focus on creating multi-layered flavour to create a whisky that is luxuriously smoky and smooth. 'We are also pleased to be building out our product range, with further launches in the coming years, as InchDairnie Distillery gains a prominent role in Scotland's Scotch sector.' KinGlassie Raw whisky Ian Palmer, founder at InchDairnie Distillery added: 'I am incredibly proud to mark this moment as a landmark milestone for InchDairnie Distillery. "The launch of KinGlassie Double Matured and KinGlassie Raw is a huge step in our journey, not just as a distillery but as innovators in the whisky industry. "These two distinct whiskies represent our unwavering commitment to pushing the boundaries of flavour and delivering a taste revolution. I believe it will become a gamechanger for those who crave complexity, and depth.' KinGlassie Double Matured and KinGlassie Raw launch on 8 May 2025 priced with a RRP of £79. You can buy the whiskies here. KinGlassie Raw will be exclusively available for one month through The Whisky Exchange and Speciality Drinks, and then all good whisky retailers and direct from the distillery website.
