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USA Today
5 days ago
- Entertainment
- USA Today
Beyoncé's ‘Cowboy Carter' tour isn't just a show, it's a marketing masterpiece: Here's how
Beyoncé's 'Cowboy Carter' tour isn't just a show, it's a marketing masterpiece: Here's how Beyoncé's "Cowboy Carter" tour isn't just a musical masterpiece; it's also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning singer kicked off the third show at MetLife Stadium in East Rutherford, New Jersey, on May 25. The concert was her third time performing in the New York area — East Rutherford, New Jersey — on her Cowboy Carter and Rodeo Chitlin' Circuit Tour. She is set to perform on the same stage for a total of five nights. The remaining shows will take place May 28 and 29. As fans know, Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, putting on a revolutionary show filled with family, fashion, different music genres, and most notably country music and cultural commentary. However, the show has also been a masterclass in business and branding, with Beyoncé seamlessly weaving her ventures throughout the tour and even spotlighting them onstage. Beyoncé made sure to highlight her Cécred hair care line Beyoncé's Cécred hair care line has been named the official beauty brand of the "Cowboy Carter" tour. Dubbed the Cécred Roadshow, the brand is delivering a nationwide mobile pop-up, and Los Angeles concertgoers were the first to experience it before it hit a number of other cities and Ulta Beauty stores around the country. During the tour, fans have had access to a Cécred oasis filled with live activations, photo opportunities and merchandise. And Beyoncé makes sure to showcase her brand throughout her onstage performances. During her song "Thique," she gave a shoutout to Cécred's viral restoring hair and edge drops. She adds, "that's that Cécred drops," referencing the thickness fans experience in their hair after using the product. Of course, Beyoncé released her hair care line last year. Prior to the announcement, she teased her new business venture on Instagram while opening up about the impact of growing up in her mom's hair salon. Beyoncé's SirDavis whiskey sets up shop at the concert And Cécred isn't the only brand Beyoncé highlights throughout her show. Her SirDavis whiskey brand is a constant. In her 2024 song "Bodyguard," Beyoncé sings "Davis in my bones" and fans are able to sing along in unison because SirDavis Whisky is the official spirit of the tour. The American whiskey SirDavis was founded by Beyoncé and crafted in partnership with Moët Hennessy. Fans attending her concerts have plenty of opportunities to enjoy it. Multiple SirDavis bars and specialty cocktails are available throughout the shows. At some stops mini SirDavis shot glasses and mason jar-style cups topped with white cowboy hats filling the stadium have been available for sale. Beyoncé continues this business blueprint onstage. At one point during the show, a robot arm pours her a glass of SirDavis whiskey live onstage. The moment has sparked several viral clips and has also served as a unique way to promote the brand. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
USA Today
22-05-2025
- Entertainment
- USA Today
Beyoncé's tour rides wave of viral moments, memes: Catch up on the best ones so far
Beyoncé's tour rides wave of viral moments, memes: Catch up on the best ones so far Beyoncé Knowles-Carter is on the third leg of her Cowboy Carter and the Rodeo Chitlin' Circuit Tour, and the groundbreaking show has brought out massive crowds, unforgettable moments and a wave of viral memes. The Grammy-winning singer will kick off her first of five concerts at New Jersey's MetLife Stadium on May 22. The remaining shows there will take place on May 24, 25, 28 and 29 on the same stage. Beyoncé launched her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She played five shows there before heading to a three-night stint at Soldier Field in Chicago, where she braved severe weather conditions and chilly temperatures. Her shows have proved to be a spectacle filled with family, fashion, different music genres, and most notably country music and cultural commentary. Here are some unforgettable moments and memes from the tour so far. Blue Ivy Carter is the moment, and fans can't stop talking about it Beyoncé and Jay Z's 13-year old daughter Blue Ivy Carter has blown fans away with her fierce performances and stellar moves throughout the show. Each night she has floored the audience and fans online, taking the stage as a lead dancer. The show-stopping highlights from the young superstar are endless. Even when Blue Ivy isn't dancing she has had the internet buzzing. Whether its approving the title "manager Blue" in an adorable clip or thinking on her toes after getting her earring stuck in Beyoncé's hair onstage, Blue has shown the world she is the moment and she is a star — not in the making but right now. 7-year-old Rumi Carter's infectious energy lights up the stage Beyoncé's daughter 7-year-old daughter Rumi Carter has been a highlight of the show. She appears alongside her mom and sister Blue as Beyoncé performs her song "Protector." The song features sentimental lyrics like, "Even though I know someday you're gonna shine on your own / I will be your projector." Blue, Rumi and Beyoncé end the song standing together as they share smiles with one another. Following the performance, a montage of Beyoncé and her children appears on the screen, leaving fans in tears each night. Fans have begun looking forward to seeing Rumi light up the stage with her radiant smile and infectious energy. The pour heard around the world: Beyoncé's funny exchanges with her robots Beyoncé's concerts have been filled with high-tech production. Fans have been watching every detail, especially after a robot arm missed Beyoncé's cup while pouring her a glass of SirDavis whiskey during her last Los Angeles show. The moment instantly sparked playful reactions across the internet. Since then, fans have been jokingly watching each night to ensure the robot hits its mark. Even Beyoncé made light of the moment at concerts after the spill. In Chicago, Beyoncé smized at the robot arm and watched carefully as it poured her whiskey. She couldn't help but laugh as the robot performed its job properly, and she even appeared to give it a little "thank you." Blue Ivy gets 'Diva' in the set again; Beyoncé finds one in the crowd In her movie "Renaissance: A Film by Beyoncé," Blue Ivy — who fans joke is Beyoncé's manager — convinced her mom to keep her 2008 hit "Diva" on the final set list. During the Renaissance World Tour, and now again on the "Cowboy Carter" tour, Beyoncé has been playfully scanning the crowd during the song, declaring, 'She ain't no diva!' when pointing to a fan. This time around, she makes sure to also spotlight someone who fits the title — proudly singing, 'She's such a diva!" Ballroom dancer Honey Balenciaga bodies her solo number Known for her standout performances on Beyoncé's Renaissance World Tour, ballroom dancer Honey Balenciaga recently sent the Beyhive buzzing again after a candid post about how she planned to approach the "Cowboy Carter" era. 'I'm trying to figure out what energy to exude on stage. I was so wild and dangerous, I want to show growth in this new tour. I keep tryna recreate that feeling but this is Cowboy Carter,' she wrote in a post. 'I need my ballroom family to recharge my creative juices. Im trying to put on the best show for yall. I'll be ready for Chicago!' Well, Honey was indeed ready for Chi-town as she set the stage ablaze for her solo ballroom number, which has been a highlight of each show. Where runway meets rodeo: Beyoncé's fashion takes center stage It's not a Beyoncé concert without high fashion and show-stopping looks, and this tour is no different. Each night, Beyoncé continues to blend high fashion and cowboy couture, keeping fans on the edge of their seats as they anticipate a new look. There's been lots of Western-glam with sparkly chaps, cowboy hats, boots and piles of fringe. The megastar also has used her wardrobe to send powerful messages. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
USA Today
18-05-2025
- Entertainment
- USA Today
Beyoncé's robot finally understood the assignment, and she couldn't help but laugh: Watch
Beyoncé's robot finally understood the assignment, and she couldn't help but laugh: Watch Beyoncé Knowles-Carter is even keeping her robots in check onstage, and she couldn't help but laugh along with the crowd during a hilarious moment in her second "Cowboy Carter" concert in Chicago. The Grammy-winning singer took the stage at Soldier Field on May 17 for the second of her Chicago shows on her Cowboy Carter and the Rodeo Chitlin Circuit Tour. During Saturday's performance, she smized at the robot arm and watched carefully as it poured her a cup of SirDavis whiskey onstage. She couldn't help but laugh as the robot made its mark, and she even appeared to give it a little "thank you." Of course, the robot sidekick took some heat from Beyoncé in the form of nonverbal communication during the last concert in Los Angeles on May 9. During the that show, fans noticed the arm missed Beyoncé's cup while pouring her a glass of SirDavis whiskey, and the Beyhive caught the diva's reaction. The moment instantly sparked playful reactions cross the internet with some cheekily demanding the robot get its act together. Beyoncé will perform her "Cowboy Carter" tour at Soldier Field for a total of three nights. The last concert in Chi-town is set for May 18 on the same stage. Of course, Beyoncé first debuted the highly anticipated show at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, and the concerts proved to be revolutionary spectacle filled with fashion, different music genres and most notably country music and politics. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
Yahoo
18-05-2025
- Entertainment
- Yahoo
Beyoncé's robot finally understood the assignment, and she couldn't help but laugh: Watch
Beyoncé Knowles-Carter is even keeping her robots in check onstage, and she couldn't help but laugh along with the crowd during a hilarious moment in her second "Cowboy Carter" concert in Chicago. The Grammy-winning singer took the stage at Soldier Field on May 17 for the second of her Chicago shows on her Cowboy Carter and the Rodeo Chitlin Circuit Tour. During Saturday's performance, she smized at the robot arm and watched carefully as it poured her a cup of SirDavis whiskey onstage. She couldn't help but laugh as the robot made its mark, and she even appeared to give it a little "thank you." BEYONCÉ IS A TRULY HILARIOUS WOMAN LMFAOOO😭😭😭😭😭 — 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) May 18, 2025 Of course, the robot sidekick took some heat from Beyoncé in the form of nonverbal communication during the last concert in Los Angeles on May 9. During the that show, fans noticed the arm missed Beyoncé's cup while pouring her a glass of SirDavis whiskey, and the Beyhive caught the diva's reaction. The moment instantly sparked playful reactions cross the internet with some cheekily demanding the robot get its act together. Beyoncé wanted to laugh so bad… she looked up at the robot like it wasn't a robot — ᴀʀᴛʜ (@arthfobic) May 10, 2025 Beyoncé will perform her "Cowboy Carter" tour at Soldier Field for a total of three nights. The last concert in Chi-town is set for May 18 on the same stage. Of course, Beyoncé first debuted the highly anticipated show at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, and the concerts proved to be revolutionary spectacle filled with fashion, different music genres and most notably country music and politics. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay. This article originally appeared on Nashville Tennessean: Beyoncé shares another hilarious moment with the robot onstage
Yahoo
17-05-2025
- Entertainment
- Yahoo
Beyoncé Famously Can't Cook, but She Has Another Kitchen Skill According to Her Mom Tina Knowles
Tina Knowles sat down with Scott Evans for his YouTube series House Guest She revealed Beyoncé created a spicy jalapeño drink recipe Beyoncé's homemade drink features jalapeños and pairs well with whisky brand SirDavisMama Knowles is sharing another one of her daughters' talents with the world. In promotion of her New York Times best-selling debut memoir The Matriarch, Tina Knowles, 71, sat down with beloved interviewer Scott Evans for his YouTube series, House Guest, where he interviews stars while enjoying complementary food and drinks. During the beginning of the interview, Knowles gifted Evans with a bottle SirDavis, by Beyoncé, 43, which they opened and added to the peach-flavored sweet tea made by Evans. After sipping their impromptu cocktails, Knowles said, 'I brought a mix that Beyoncé put together, but you can try that later because the tea was really good.' Stunned, Evans took a moment to let that fact sink in and replied, 'We're going to try the mix that Beyoncé made.' Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. In the next scene, a pitcher of the Beyoncé-mixed drink appeared. 'This is her recipe,' Knowles explained. 'She plays around with all this…the juices, and she put jalapeño in it.' When Evans noted that the drink had a lot of jalapeños, Knowles agreed as she continued to pour, adding, 'She's spicy, what can I say?' The duo then added a half-shot of SirDavis to each other's glasses, and, to no one's surprise, the drink was a hit. 'I don't want to like this as much as I do,' Evans confessed as he continued to sip. As he held up his glass, he pointed to Knowles and said, 'I want to say, thank you to you, thank you to Beyoncé, and I want to say thank you God.' Before segueing into their Creole-inspired dinner, Knowles and Evans toasted to her late brother, Johnny, whom she talks about in detail in The Matriarch and Beyoncé references on the track 'Heated' from her 2022 album Renaissance. Beyoncé's prowess when it comes to beverages is apparent from the rave reviews SirDavis has received from liquor connoisseurs. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! As for her culinary chops, it's widely known that the legendary superstar is not known for her cooking skills. In more than one interview, the mother of three children, whom she shares with husband JAY-Z, 55, has mentioned that she doesn't know how to cook, despite attempting to do so many times. During a November 2008 interview on The Ellen DeGeneres Show, she confessed to then-talk show host Ellen DeGeneres, 67, that it was the Brooklyn rapper who told her she didn't need to cook after her first few tries. She recalled, 'He actually, after me cooking a couple of times, just said, 'Don't do it. It's okay.' ' Read the original article on People
