Latest news with #SirMelts-a-Lot
Straits Times
09-05-2025
- Entertainment
- Straits Times
Plushie power: More brands are dropping plush toys aimed at collectible-crazy Singaporeans
SINGAPORE - It is not exactly Labubu, but that has not stopped big brands in Singapore from pushing their own limited edition plushies out to those who cannot get enough of the latest plush toy trend. Since April 26, Singaporeans have been flocking to their nearest supermarkets to purchase Milo promotion packs that come with free mystery plushies, as part of the chocolate malt beverage maker's 75th anniversary celebrations. The drink-and-toy bundles are priced from $7.95. These locally designed exclusive collectibles, split into two series, have generated interest from Milo lovers both locally and overseas. The Breaktime Set plushies sold out quickly but are set to become available again due to popular demand, while the Breakfast Set plushies are progressively being restocked across the island Ms Alene Ee, Head of Nutrition and Milo at Nestle Singapore, tells The Straits Times: 'The hunting for Milo plushies in stores has surprisingly brought many Singaporeans together. There have been many stories and posts of families, friends and colleagues bonding over this. What has been interesting was how open Singaporeans have been towards helping one another in the stores to get the plushies of their choice. It was in part a beautiful showcase of our unity in diversity.' Milo's Breakfast Set and Breaktime Set Plushies. PHOTO: MILO SINGAPORE Local telco Singtel as well as restaurant chains Pizza Hut and Sushi Express have wasted no time in coming up with their own equivalents. Retailing at $6.90 with every Cheeseburger Melts meal combo ($15) or Cheeseburger Melts a la carte ($9.90) since May 5, Pizza Hut's Sir Melts-a-Lot plushie is a cute interpretation of the real deal – a pizza-like crust engulfing its contents, all enclosed within a compact box. Ms Jayss Rajoo, director of Marketing & Food Innovation at Pizza Hut Singapore, shared that the main objective of its campaign is to 'deepen customer engagement by creating an emotionally resonant product and experience'. The company also sought to tap into lifestyle trends around 'nostalgia, fandom culture and self-expression, particularly among Gen Zs and millennials, thus reinforcing Pizza Hut's position as a brand that goes beyond food to deliver joyful and memorable experiences'. While Sir Melts-a-Lot has been snapped up islandwide, 500 of them will be up for grabs again at Pizza Hut's Nex outlet on May 11, at 12 to 2pm and 6 to 8pm. Sushi Express is also getting into the game. To commemorate classic cartoon characters Tom and Jerry's 85th anniversary, it launched exclusive merchandise - including plushie keyrings ($12.90 with every five stamps, receive one stamp with every $10 spent) - on May 1. The promotion ends on June 30. Mr Justin Tan, brand and marketing manager of Sushi Express Singapore, notes seeing 'particular enthusiasm on social media, with customers sharing photos of their Tom and Jerry collectibles'. He adds that it has been 'rewarding to witness the multi-generational appeal of this collaboration'. Not to be left behind is Singtel, which on May 1 launched its Singapore-themed blind boxes that are complimentary for those who purchase any of its $30 or $50 5G+ Tourist eSIMs. Each blind box contains a plushie (worth $19.90 each) modelled after uniquely Singapore icons – Chilli Crab, Orchid, Durian, Curry Puff and Kaya Toast. Singtel's Blind Box Collection. PHOTO: SINGTEL They can be collected at the Travelex money changer counters at Changi Airport's Terminals 1 to 4 and Singtel shops islandwide. From May 21, the plushies will also be complimentary at all 7-Eleven stores with purchase of a $15 Singtel Prepaid SIM or with a minimum $20 top-up. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
02-05-2025
- Entertainment
- Straits Times
Design News: Pizza Hut plushie, Samsung Galaxy Tab S10 FE tablets, Lego's Mother's Day pop-up
Pizza Hut's new collectible plushie If you missed out on the limited-edition plush toys recently released by chocolate malt beverage brand Milo, perhaps Pizza Hut's new collectible can be your 'comfort food'. The Sir Melts-a-Lot plushie is inspired by the restaurant chain's cheeseburger melts – a recently launched cheeseburger-inspired dish where the burger bun is replaced by a slice of thin-crust pizza folded in two. The toy has a 'burger patty', which is detachable, and comes in a box like the carton ones fast food burgers are served in. Info: The plushies cost $6.90 each with any order of a Cheeseburger Melts meal combo or Cheeseburger Melt a la carte from May 5, while stocks last. Samsung's Galaxy Tab S10 FE tablets The Samsung Galaxy Tab S10 FE+ tablet in blue. PHOTO: SAMSUNG Samsung's new Galaxy Tab S10 FE series of tablets is now available in Singapore, with two screen sizes: a basic 10.9-inch model (from $698) and a 13.1-inch FE+ model. The features include a 90Hz refresh rate, a 13MP high-resolution rear camera and Samsung's proprietary Exynos 1580 mobile processor. There are also interesting artificial intelligence-powered functions that users can explore using the included S Pen , such as an object eraser, handwriting tidier, an in-line maths solver for equations in hand-written notes and Circle To Search, where users can circle anything on the screen – be it an image, video or text – to search for it on Google. The tablets are available in grey, silver and blue. Until May 23, consumers get a free Book Cover Keyboard Slim accessory (from $240) with every purchase of a Galaxy Tab S10 FE series tablet. Info: Go to Lego's Mother's Day pop-up Lego in Singapore has organised floral-themed activities for Mother's Day. PHOTO: LEGO Lego's b otanical sets are perennial favourites come Mother's Day – after all, an actual bouquet of flowers may last only a few days, but a Lego bouquet is forever. If you are giving one as a gift, there is also the opportunity for you and the recipient to build it together. Lego in Singapore has organised a few Mother's Day activities, which take place at a pop-up at Suntec City from May 9 to 12. Customers can personalise their own Lego floral arrangement using a mix of eight Lego flowers, three Lego leaves and three artificial blooms in a specially designed paper vase. To qualify, spend a minimum of $69 at the mall's Lego Certified Store. There is also a flower hour giveaway on May 11 and 12 from 3 to 4pm, with the first 100 customers entitled to one free 40460 Lego Rose Stalk ($21.90). Info: Go to Join ST's Telegram channel and get the latest breaking news delivered to you.
AsiaOne
30-04-2025
- Entertainment
- AsiaOne
Pizza Hut to release limited edition Cheeseburger Melts-inspired plushies from May 5, Lifestyle News
Collectible plushies are taking the F&B world by storm and Singaporeans are here for it — with recent launches like the Milo plushie and KFC x Mofusand collaborations receiving overwhelming buzz. Now, there's one more to collect as Pizza Hut Singapore is releasing their first-ever collectible plushie — Sir Melts-a-Lot — from May 5 until 18. Inspired by the new Cheeseburger Melts launched earlier this month (April 10), the plushie can be used as a bag accessory and comes with a detachable patty. To get the limited-time plushie, simply top up $6.90 when you order any Cheeseburger Melts ala carte or meal combo. The offer is available for delivery, takeaway or dine-in and while stocks last only. On May 11, Pizza Hut will also be hosting a Pizza Hut x Rurusama Fan Experience with cosplayer and content creator Rurusama. The 10-minute experience will take place at Pizza Hut Nex from 11am to 12pm and 5pm to 6pm — with Rurusama decked out in full Pizza Hut gear. To participate in the experience, purchase a bundle which includes one Sir Melts-a-Lot plushie, one Cheeseburger Melts Combo Meal, a live "cooking" performance and one solo photograph and signed polaroid with Rurusama. The experience is limited to the first 60 fans (30 fans per session) who pre-order and pay. Pre-orders for the Pizza Hut x Rurusama Fan Experience will be available on Pizza Hut Singapore's official website from May 5 and limited to one redemption per unique customer with each bundle purchased. For fans who can't manage to get a slot for the fan experience, there's an alternative bundle — the Rurusama Kitchen Experience — which will take place from 12pm to 2pm and 6pm to 8pm. During this experience, Rurusama will "cook" and pack Sir Melts-a-Lot plushies for takeaway. To take part in this one, just purchase Sir Melts-a-Lot ala carte for $6.90 in-store at Pizza Hut Nex on May 11 during event hours or get a Cheeseburger Melts Combo Meal and Sir Melts-a-Lot for $19.90. Terms and conditions apply. More information is available on Pizza Hut Singapore's social media platforms. [[nid:717452]]
