
Pizza Hut to release limited edition Cheeseburger Melts-inspired plushies from May 5, Lifestyle News
Now, there's one more to collect as Pizza Hut Singapore is releasing their first-ever collectible plushie — Sir Melts-a-Lot — from May 5 until 18.
Inspired by the new Cheeseburger Melts launched earlier this month (April 10), the plushie can be used as a bag accessory and comes with a detachable patty.
To get the limited-time plushie, simply top up $6.90 when you order any Cheeseburger Melts ala carte or meal combo.
The offer is available for delivery, takeaway or dine-in and while stocks last only.
On May 11, Pizza Hut will also be hosting a Pizza Hut x Rurusama Fan Experience with cosplayer and content creator Rurusama.
The 10-minute experience will take place at Pizza Hut Nex from 11am to 12pm and 5pm to 6pm — with Rurusama decked out in full Pizza Hut gear.
To participate in the experience, purchase a bundle which includes one Sir Melts-a-Lot plushie, one Cheeseburger Melts Combo Meal, a live "cooking" performance and one solo photograph and signed polaroid with Rurusama.
The experience is limited to the first 60 fans (30 fans per session) who pre-order and pay.
Pre-orders for the Pizza Hut x Rurusama Fan Experience will be available on Pizza Hut Singapore's official website from May 5 and limited to one redemption per unique customer with each bundle purchased.
For fans who can't manage to get a slot for the fan experience, there's an alternative bundle — the Rurusama Kitchen Experience — which will take place from 12pm to 2pm and 6pm to 8pm.
During this experience, Rurusama will "cook" and pack Sir Melts-a-Lot plushies for takeaway.
To take part in this one, just purchase Sir Melts-a-Lot ala carte for $6.90 in-store at Pizza Hut Nex on May 11 during event hours or get a Cheeseburger Melts Combo Meal and Sir Melts-a-Lot for $19.90.
Terms and conditions apply.
More information is available on Pizza Hut Singapore's social media platforms.
[[nid:717452]]
carol.ong@asiaone.com
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CNA
4 hours ago
- CNA
The Projector's closure and Singapore's struggle to embrace unconventional dreams
How long was The Projector living on borrowed time? It's hard to be certain. What's clearer is that the local independent cinema, which announced its sudden exit from the market on Tuesday (Aug 19), was always more than a screen for arthouse films. Its distinct offerings made it a defiant presence in the sea of sameness that is Singapore's cinema landscape. It also kept its edge by doubling up as an events venue, holding themed parties, intimate concerts and dialogues with filmmakers. It had character and soul, and it was the direct opposite of what many Singaporeans would label as 'cookie-cutter'. And for 11 years, it worked. But I suspect that very difference also ultimately sealed its fate. The Projector's shock announcement on Tuesday marked a complete reversal from its plans less than a month ago to resume screenings at its Golden Mile Tower outlet. It said it would enter "voluntary liquidation", citing rising costs, changing audience habits and other pressures. And it's not just smaller players like The Projector struggling with high rents and the increasing competition from streaming services for audiences' time, attention and money. Cathay Cineplexes, owned by listed entertainment firm mm2 Asia, currently owes millions in rent to mall landlords. Six of its cinemas closed over the span of around three years – with more closures possibly looming. In a July bourse filing, mm2 Asia said it was mulling several options, including winding up its cinema business entirely to address its 'ongoing financial challenges'. As of August this year, only four Cathay Cineplexes cinemas remain in operation. On one hand, it's tempting to see this solely as evidence of a broader, arguably irreversible, shift in Singaporeans' attitudes towards cinemagoing. Even the biggest players are no longer immune. Yet the way I see it, the end of The Projector is a loss for Singapore as a whole. Its closure doesn't just mean decreased access to independent films in theatres, nor is it simply the disappearance of a venue that made the city a little less dull. It feels instead like a reminder of how difficult it still is to succeed through unconventional paths in Singapore. And perhaps it's time we recognised that in such a reality – which extends far beyond cinema – we are all worse off. A "REBEL CINEMA" THAT TOOK RISKS I still remember my surprise when The Projector opened its doors in 2014. I hadn't believed there would be a sustainable market for independent film showings in Singapore. The movie buffs who would show up might have been loyal, but they were always in the minority. And when it comes to our lifestyle interests, in my view, Singaporeans have long leaned towards rather homogenous, mainstream tastes. Take our shopping malls for example. Even as some places have rebranded malls as lifestyle destinations, the majority have stuck to an expected formula. Uniqlo: Check. NTUC FairPrice supermarket: Check. Kopitiam food court: Check. Broadly speaking, it's understandable that offerings with mass appeal would be key to consistently high footfall, and by extension, long-term financial viability. Likewise in cinemas, one would assume commercial blockbusters or movies that spark strong social sentiment after their Hollywood release would attract larger audiences in Singapore. Even so, The Projector seemed to show a growing appetite for the independent arts and culture scene. I believed its mere presence would, in time, nurture a deeper appreciation for raw creativity – the kind inseparable from the boldness that drives risk-taking and boundary-pushing. Its founder Karen Tan told CNA Lifestyle in 2022 that the cinema had always been motivated by 'the desire to do something different and always question the status quo'. It was a 'rebel cinema', so to speak. The team wasn't afraid of the 'messiness of experimentation and collaboration', she'd said, which allowed it to 'do a lot more'. 'While we're not afraid to take big risks, it's always a calculated risk as well. So we enter a space with a plan to foster spontaneity and organic interaction and string a deliberately loose framework around it. 'For a business to do that, it requires a certain appetite for risk and trust that people will respond.' While Singaporeans may have finally responded after 11 years, The Projector's death (and life) would be in vain if we failed to grasp its deeper message. A society that doesn't support alternative spaces, or that discourages deviation from the norm, is fundamentally incompatible with creativity. And when creativity withers, so too does our ability to remain an innovative, competitive nation. You don't need to be a cinephile to realise the cost of that possible future. CULTIVATING A SIMILAR SPIRIT OF RISK-TAKING We lose far more than just a cinema with The Projector's closure. After all, our physical environment can both reflect and reinforce the culture we live in. In this case, it may highlight our struggle to step away from safe decisions and pursue alternative dreams. Despite the rhetoric around embracing failure, a culture built on the tried-and-true doesn't turn experimental overnight. Even our rebellions are measured. Aim high, but don't overstep. Follow your passions, but keep them on the side. Go niche, but never without a safety net. Moreover, Singapore's emphasis on productivity feels increasingly at odds with the spirit of risk-taking it wants to cultivate to stay competitive in the age of artificial intelligence (AI). Not every risk will pay off when we judge its success mainly by productive output. But experimentation like The Projector matters, because even failed attempts can give rise to learning, resilience and the conditions for future breakthroughs. This willingness to try, despite the risk of failure, is the essence of creativity. Like a muscle, it grows stronger when we support what AI can never replicate: The act of being human. In the many eulogies for The Projector so far, it's clear the cinema created a rare space for just that. Cinemas function as a 'third place'. The sociological term refers to a social setting outside home ('first place') and work or school ('second place'), where people gather, interact and build meaning together. Thriving third places are seen as hallmarks of a city's cultural maturity. They signal that society values creativity, leisure and diversity, not just economic growth. The thing is, we tend to forget that building such spaces takes time and effort. This inconvenience runs counter to the Singaporean psyche that prizes efficiency and productivity, yet it is precisely what creates a deeper sense of belonging. So in Singapore, independent spaces often exist on precarious ground from the get-go. Their survival (or lack thereof) then becomes symbolic of whether the city can sustain a richer, more varied urban life. How long was The Projector living on borrowed time? In hindsight, the answer is clear: Since before it opened, if I'm being honest. Its very ethos of daring to dream was already in tension with Singapore's instinct to drift towards the mainstream. And yet, I don't resonate with the jadedness that seems to follow after such spaces close. I don't see The Projector's closure as a cautionary tale against risk-taking. If anything, its existence paved the way for fellow rebels. It gave us permission to wholeheartedly pursue the risks we truly believe in, if only so we remember everything it stood for. In the cinema's announcement on Tuesday, Tan too acknowledged that the place might be closing, but it hopes its 'spirit will live on in the conversations, ideas and communities we've nurtured'. 'If Singapore wants to thrive, it must find a way for creative and cultural businesses to survive because culture is the cornerstone of identity and civil society,' she said. The Projector proved that this reality is possible, despite the odds. Because while the outcome of risk-taking, status quo-breaking and boundary-pushing may not always endure, true rebels know the magic lies in the attempt. And we will all be better for it.


AsiaOne
17 hours ago
- AsiaOne
Indie darling The Projector announces immediate closure
Singaporeans will have one less cinema brand to patronise now as The Projector has brought down its curtain after a decade. The independent cinema and arts venue announced the sudden news in an Instagram post on Aug 19 and shared that it will enter voluntary liquidation. "The realities of the cinema industry have been increasingly unforgiving. Rising operational costs, shifting audience habits, and the global decline in cinema attendance have made sustaining an independent model in Singapore especially challenging," the cinema shared. "These pressures have been compounded by the broader realities of operating in the arts and culture sector in Singapore, where independent ventures navigate limited resources while contributing to the country's evolving cultural landscape." On July 23, The Projector had shared that it planned to resume screenings at its original Golden Mile Tower location as the building's en bloc process had concluded without a transaction. On Aug 1, it then announced its exit from its collaboration with Singapore's biggest cinema chain, Golden Village, at Cineleisure, which started in December 2023. Prior to today's closure announcement, The Projector had several events and shows lined up, including a themed party called WHY? Underground on Aug 30, and the screening of Arze, which was exclusive to the cinema. An automated reply to AsiaOne's queries said: "Because the company will be placed into liquidation, we are not able to issue refunds directly. Any refund claims related to tickets, Projector memberships, Purchased Vouchers and/or Projector E-gift Cards, will need to be submitted through the appointed liquidator." It added that details will be updated soon on its website's FAQ page under "Important Cinema Announcements". The Projector opened in 2014 and was more than a place to watch movies. It was also an events space to experience "creativity in its various forms and engage with diverse communities". "From showcasing award-winning independent films to hosting film festivals, like the Singapore International Film Festival, the European Film Festival, Pink Screen, poetry slams, vintage markets, and charity fundraisers, The Projector has remained committed to broadening the definition of cinema and a community space in Singapore," the post wrote. [[nid:720793]] melissateo@


AsiaOne
19 hours ago
- AsiaOne
Rock and roll, CDC vouchers for durians: Some light-hearted moments from PM Wong's NDR2025 speech, Singapore News
The National Day Rally (NDR) speech is mostly about policies, planning and the serious matters of governance. During the NDR speech on Sunday (Aug 17), Prime Minister Lawrence Wong had all of that, but he injected some light-hearted moments that had the audience in stitches. Here are some of those light-hearted moments: Durians over daily necessities During his Mandarin speech, PM Wong brought up the CDC and SG60 vouchers given to Singaporeans as part of relief measures amid cost-of-living pressures. He pointed out how durian sellers had quickly put up posters announcing that vouchers can be used to purchase their Musang King durians. "The media reported that a couple had in a single purchase, spent $800 worth of vouchers to buy durians," he said. "I know many people love durians. I like them too. However, after satisfying your durian cravings, please don't forget to save some vouchers for your daily essentials," he said, half in jest, much to the laughter from the audience. A small umbrella There's a forecast of rain in the near future and Singaporeans may need an umbrella to weather the storm. Addressing how Singaporeans will need to work together to share this 'umbrella', PM Wong recalled the 1980s hit Hokkien song Cit Ke Sio Ho Sua (For A Small Umbrella). The song, which tells the story of two people sharing an umbrella in the rain, had two people soaking wet with the path ahead barely visible. However, the duo continued to sing: "As the rain gets heavier, I will take care of you, and you will take care of me." "While there will be stormy weather on the road ahead, I firmly believe that we will look out for one another, weather the storms together and usher in a new era as one," PM Wong explained. "As long as we stay united and forge ahead, we will be able to write a new and more exciting chapter of the Singapore story," he enthused. Built on rock and roll On the topic of music, the Prime Minister highlighted how every generation worries about negative influences. Prior to his time, he said, bad influence was believed to come in the form of comic books and rock music. "Rock music was frowned upon — it was seen as a corrupting Western influence that promoted a decadent lifestyle," PM Wong said. "We cut back on broadcasting rock music on the radio, we banned jukeboxes. In the early 70s, we didn't allow rock band Led Zeppelin to perform here," he shared. Some members of the audience were shocked to hear this, with some, including Aljunied GRC People's Action Party candidate Daniel Liu, who was seen sporting a quizzical look. PM Wong added: "If you don't know Led Zeppelin, you're missing out on the good stuff." Eventually, the restrictions were relaxed, and PM Wong grew up with both comics and rock music, of which the latter was a key part of his upbringing. "We all turned out fine," he said. Trick question? Being Singapore's Prime Minister doesn't mean you have to be a math whiz. PM Wong spoke of the developments in artificial intelligence (AI), and how it used to be incapable of solving simple mathematical equations. Showing one such question on screen, PM Wong commented: "It's not a trick question, everyone can answer it." Many members of the audience laughed knowingly, some even shaking their heads at how simple the basic arithmetic question was. Instead of solving the question, AI would answer obliquely, giving a nonsensical response, he said. Recently, AI took part in the International Math Olympiad, earning a gold medal. Flashing one of the questions from the examination on the screen, PM Wong admitted: "It's so complex I can't even understand the question, but AI got it right! "I won't show you the answer, I don't think anyone even understands the question, let alone the answer!" The 'ulu' north He also took the opportunity to speak on the northern region of Singapore, which has been addressed less than other regions, he said. "Some people say that the northern part of Singapore is more ulu (remote)... I assure you, it's not," he asserted, promising to focus on the northern region in his speech. This elicited cheers and applause from members of the audience, with some — presumably from the northern parts of Singapore — expressing enthused approval at his statement. True to his word, PM Wong highlighted three areas in the north: Woodlands, Kranji and Sembawang. He shared goals for redeveloping Woodlands Checkpoint, building a new housing estate in Kranji and repurposing Sembawang shipyard among other plans. "Just as we transformed Punggol, these plans will take shape in the years ahead, and they will become reality," PM Wong said. He added: "That's how we make sure every part of Singapore shines — each with its own character, and a place we can all be proud to call home." khooyihang@