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Time of India

Ather Energy renames Pro Pack to 'AtherStack Pro' for clarity and platform alignment

Ather Energy has renamed its existing ' Pro Pack ' software bundle as ' AtherStack Pro ', aligning the nomenclature more closely with its proprietary technology platform, AtherStack . The platform powers the company's electric scooters , charging infrastructure, accessories, and mobile apps. The change is aimed at simplifying product communication by consolidating branding around a single platform identity, the company said. AtherStack Pro continues to offer the same suite of features as before, with no changes to pricing or benefits. The package includes a range of safety, convenience, and connectivity tools, including SkidControl, FallSafe, and Live Location Sharing, along with Google Maps integration on the scooter dashboard and call/music controls via Bluetooth. Through the Ather App, users can receive theft and tow alerts, make use of convenience functions like Magic Twist and AutoHold and access remote controls. AtherStack Pro also supports personalised riding with multiple ride modes, WhatsApp previews on the dashboard, and ride analytics through Ride Stories. It continues to be bundled with a five-year complimentary battery warranty, aimed at supporting long-term ownership, the statement added. The update is part of Ather's broader strategy to enhance its electric vehicle ecosystem through consistent software upgrades and platform-level improvements.