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Brotox is booming: Why more Mzansi men are openly getting Botox
Brotox is booming: Why more Mzansi men are openly getting Botox

The Citizen

time15-07-2025

  • Entertainment
  • The Citizen

Brotox is booming: Why more Mzansi men are openly getting Botox

Once whispered about behind closed doors, Botox (or Brotox) is now boldly entering the realm of men's grooming. The trend, dubbed 'Brotox', is seeing a surge across South Africa and globally, as more men embrace facial rejuvenation to look sharper, younger, and more confident. Dr Maureen Allem, founder of Skin Renewal, shares expert insight on why it's no longer taboo to tweak and tighten. 'It's time we let go of outdated stigmas. Men deserve great skin, too,' she says Breaking the Brotox stigma Brotox. Picture: iStock Gone are the days when Botox was seen as a 'women-only' fix. More and more men, from boardrooms to sports fields, are saying yes to smoother foreheads and fewer crow's feet. In fact, according to the aesthetic clinic, male patients now make up a growing percentage of their clientele seeking anti-ageing treatments. 'There's absolutely no shame in men wanting to take care of their skin or reverse signs of ageing,' says the doctor. 'Many of our male patients tell us they feel more confident and alert in business settings after Botox and other skin treatments. It's no longer a vanity issue, it's about self-care and staying competitive.' The demand is especially strong among professionals in their 30s to 50s who want to appear rested, energised, and refreshed. The most common areas of concern? Forehead lines, frown lines (glabellar), and crow's feet. ALSO READ:PICS: Maternity fashion, Rihanna and her kids steal the show on The Smurfs blue carpet Male celebrities leading the charge Beauty, facial, and Botox services with aesthetic and skincare treatments. Picture: iStock Internationally, famous faces like Simon Cowell, Gordon Ramsay, and Joe Jonas have openly admitted to using Botox. Their reasons range from boosting on-camera confidence to simply looking less tired. Closer to home, several South African TV personalities, actors, and influencers, although not always publicly, are also opting for wrinkle-relaxing injections to maintain their screen-ready looks. Dr Allem pointed out how today's male patient is 'not afraid of a syringe but wants a subtle and natural result that enhances rather than transforms'. Tailored treatments for men Before and after treatment. Skin with problems of freckles, pores, dull skin and wrinkles around the forehead before and after treatment to solve skin problems for better skin. Picture: iStock There are various holistic, science-backed treatment plans tailored specifically for men's skin, which is typically thicker and oilier than women's. The aim? To maintain a healthy, youthful look while avoiding a frozen or artificial appearance. In older men, RF Skin Tightening can be added to address early signs of sagging or deep wrinkles. Of course, injectables like Botox or fillers require a personalised doctor's assessment to ensure balanced facial proportions and optimal results. It's more than just vanity 'Men are under increasing pressure to stay relevant, especially in high-performing industries,' says the doctor. 'Whether it's job interviews, dating, or just maintaining self-esteem, looking good helps you feel good.' This shift in male beauty culture is also about longevity. Preventative care, like Botox, is helping men age gracefully rather than suddenly trying to reverse the clock years down the line. The bottom line? Brotox is here to stay, and nothing is embarrassing about wanting to look your best.

Plan your next trip with these on-the-go beauty staples
Plan your next trip with these on-the-go beauty staples

Fox News

time24-06-2025

  • Fox News

Plan your next trip with these on-the-go beauty staples

Whether heading to the gym, embarking on a weekend getaway or catching a flight, having travel-sized beauty products for all your needs (hair, skin and nails) ensures you stay refreshed and polished without the bulk and burden of full-sized items. Here are 10 on-the-go beauty staples you'll want to stash wherever the day takes you. This all-in-one kit from cult-fave brand e.l.f. is perfect for keeping your skin hydrated and refreshed wherever you go. It includes travel-sized versions of e.l.f.'s bestsellers: a cleanser, prep balm, moisturizer, eye cream and night cream. Each product uses skin-healthy ingredients like hyaluronic acid, aloe and shea butter. If you want to take advantage of Prime shipping, Amazon offers the same set. If you're an Amazon Prime member, you can get these items to your door ASAP. You can join or start a 30-day free trial to start your shopping today. This trending cleansing balm from Korean brand Banila Co at Walmart is a one-and-done to melt away makeup, dirt and oil without stripping your skin. The travel-sized version is a lifesaver for those who need an effective yet gentle cleanser on the go. The company says it's suitable for all skin types. You can also find it on Amazon. This dermatologist-recommended moisturizer from La Roche-Posay is lightweight yet deeply hydrating, making it a staple for travel. The non-greasy formula suits all skin types, even sensitive ones, making it a must-have for anyone constantly on the move. If you want to spend a little less, Cerave's Skin Renewal night cream has similar ingredients but a lower price tag. This Sephora brand micellar cleansing milk is a gentle yet effective way to cleanse your skin while on the go. It removes makeup and impurities while refreshing your face during a flight or after a long day. Pair it with reusable cotton pads for an eco-friendly beauty routine. Keep your makeup fresh and flawless all day with ULTA's travel-sized Matte Veil setting spray. It's formulated to lock in your products while reducing shine in hot or humid conditions. A quick spritz ensures your makeup stays put throughout the day. NYX also makes a reliable version with its setting spray, giving you peace of mind that your foundation won't melt off or your eye makeup won't run. The affordable Equate Beauty energizing facial cleanser utilizes skin-refreshing ingredients, so it's perfect for a quick cleanse after a workout or during a trip. The gel formula foams up nicely, leaving your face feeling clean. It also comes in a travel-friendly size, ensuring you can maintain your skincare routine without taking up much space. Stash these The Original Makeup Eraser washable, reusable pads to use with your cleanser. These individually wrapped Neutrogena makeup remover wipes are a game-changer for on-the-go beauty. Pre-moistened with a cleansing solution, they easily remove even stubborn waterproof makeup and neatly fit into any pocket or bag. You can also grab a big package of these Equate brand makeup wipes to have on hand at home. When you simply don't have time to wash and dry your hair on the go, extend your hairstyle with Living Proof's travel-sized dry shampoo. This innovative formula absorbs oil and sweat, leaving your hair looking and feeling freshly washed. Its clean scent adds extra freshness. You can also try this Not Your Mother's Clean Freak spray at Walmart that works to combat greasy scalps. Cold and flu are no match for us when we're toting Touchland's infamous hydrating hand sanitizer. It kills germs while keeping your hands soft and the sleek, travel-friendly bottle dispenses a fine mist, making it easy to use on the go. With various scents available, this sanitizer ensures cleanliness without the sticky residue. You can also grab this 10-pack of Bath & Body Works PocketBac bundle with all your favorite scents and not worry about running out for a while. For more deals, visit Original price: $9.99 For those who prefer to bring their favorite products that might not be available in mini versions, the Morfone silicone set on Amazon is a must-have. These leak-proof, TSA-approved bottles allow you to decant shampoos, conditioners, lotions and more into compact, leakproof BPA-free silicone containers. You never know when you might have a nail emergency, so you also want to grab one of these nifty travel manicure sets in a zippered case to keep everything neatly stored.

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