Latest news with #SkinTint
Buzz Feed
23-05-2025
- Health
- Buzz Feed
I Reach For This $14 Item More Than High-End Foundations
Between impressive packaging and viral-worthy formulas, it's impossible these days to walk the drugstore makeup aisles and not feel compelled to swatch, play with or slather on a product that catches your eye. When it comes to complexion products, the drugstore has certainly made its mark, with luxe-like formulas that rival some of the higher-end heavy-hitters. One product that checks every box for me is the Maybelline Super Stay 240-Hour Skin Tint with Vitamin C, a staple in my routine that has, quite literally, taken the place of my $69 luxury foundation that's been seen on the red carpet for years now (if you know, you know). I deal with uneven texture, redness and crocodilian-dry skin to top it all off. Needless to say, I value complexion products that are able to deliver a smooth, even finish — especially when it has a drugstore cost attached to it like this one from Maybelline. Available in 18 shades, the skin tint formula delivers medium-to-buildable coverage and has a radiant finish that never feels too dewy, making it great for all skin types (oily and combination included). The formula's Vitamin C works to brighten the skin, and the dropper applicator makes it easy to control the coverage — for instance, on light makeup days I use one full drop and on heavier makeup days I opt for two to three. This skin tint promises to have a 24-hour staying power, so it's ideal for those who need their makeup to last. While I haven't tested it for a full day, I've been able to get eight hours of wear before it starts to separate on those aforementioned problem areas. Don't just take my word for it — the formula has earned hundreds of 5-star reviews on Amazon alone. Reviewers note that it 'goes on super smooth' and that it's the 'best affordable foundation' they've tried. Do yourself a favor for less than $15 and try out this beloved product that has garnered rave reviews at Amazon, Target and Walmart. Like other reviewers, you may find your new 'holy grail' and be able to save some serious money on foundation. See more promising reviews for this Maybelline skin tint: Get it from Amazon for $4.89+ (available in 18 shades).
Forbes
22-04-2025
- Entertainment
- Forbes
Serena Williams' WYN Beauty Redefines How We Show Up Every Day
VENICE, CALIFORNIA - APRIL 11: Serena Williams attends WYN Beauty by Serena Williams Pop-Up powered ... More by Shopify at The Lighthouse Venice on April 11, 2025 in Venice, California. (Photo byfor WYN Beauty by Serena Williams Powered by Shopify) WYN Beauty isn't just makeup—it's a movement. Developed by tennis icon and entrepreneur Serena Williams, WYN Beauty was born from a powerful belief: that beauty should support the way we move through the world—not just how we appear in it. At the core of WYN is intention. Every product is made with clean, high-performance ingredients designed to keep skin looking and feeling better over time. It's makeup you can move in—designed for real life, not just a photo finish. VENICE, CALIFORNIA - APRIL 11: Products are displayed during WYN Beauty by Serena Williams Pop-Up ... More powered by Shopify at The Lighthouse Venice on April 11, 2025 in Venice, California. (Photo byfor WYN Beauty by Serena Williams Powered by Shopify) For Serena, that philosophy is deeply personal. 'WYN Beauty is a direct reflection of who I am—both on and off the court,' she shares. After years of juggling elite athletic performance with motherhood, meetings, and everything in between, Serena became deeply attuned to what her body—and skin—needed to thrive. 'I needed products that were clean, quick, easy to use, and truly effective. The performance had to be there.' VENICE, CALIFORNIA - APRIL 11: Products are displayed during WYN Beauty by Serena Williams Pop-Up ... More powered by Shopify at The Lighthouse Venice on April 11, 2025 in Venice, California. (Photo byfor WYN Beauty by Serena Williams Powered by Shopify) The performance-forward mindset is infused into the DNA of the brand. Take the bestselling Skin Tint, for example—a multitasking formula that delivers hydration, SPF protection and natural coverage in one effortless step. It's a game-changer for anyone with a packed schedule and no time for a 10-step routine. VENICE, CALIFORNIA - APRIL 11: Acacia McBride (R) attends WYN Beauty by Serena Williams Pop-Up ... More powered by Shopify at The Lighthouse Venice on April 11, 2025 in Venice, California. (Photo byfor WYN Beauty by Serena Williams Powered by Shopify) But what really sets WYN Beauty apart from the celebrity brand crowd is its authenticity and inclusivity. This isn't a vanity project—it's a solution. 'I used to have to mix multiple products to get what others could find in one,' Serena explains. 'I wanted to build something different. Something that works hard for you. That performs under pressure, just like I had to.' From shade range to texture to wearability, WYN Beauty is deeply considered. Every product is designed to work across skin tones, undertones, and skin types—because beauty should be for everyone. And it's not just about looking good. 'It's about feeling empowered, strong, and confident in your skin,' Serena emphasizes. 'We want WYN to be that confidence boost you carry with you, no matter what life throws your way.' VENICE, CALIFORNIA - APRIL 11: A view of the atmosphere during WYN Beauty by Serena Williams Pop-Up ... More powered by Shopify at The Lighthouse Venice on April 11, 2025 in Venice, California. (Photo byfor WYN Beauty by Serena Williams Powered by Shopify) As the beauty industry continues to evolve, so does WYN's vision. Looking ahead, the brand plans to continue building a movement around active beauty—formulas that support real life, big wins, small wins and everything in between. 'Beauty isn't about sitting still and looking pretty,' Serena says. 'It's about making moves—on your terms.' With community-building at its core, WYN is set to expand both its product lineup and its presence IRL, creating more moments for connection, empowerment and celebration. The brand isn't just carving out space in the beauty aisle—it's redefining what that space can look like for all of us. Because at the end of the day, WYN isn't about perfection—it's about progress. And Serena Williams is still, as always, leading by example.
