Latest news with #SkipBarber
Miami Herald
20-05-2025
- Automotive
- Miami Herald
New to The Street and Skip Barber Racing School Announce Multi-Year National Fleet Branding and Media Partnership
Landmark collaboration blends Wall Street visibility with motorsports muscle, targeting investors, consumers, and fans nationwide. NEW YORK CITY, NY / ACCESS Newswire / May 19, 2025 / New to The Street, a leader in televised financial media and investor communications, today announced a multi-year strategic partnership with Skip Barber Racing School, America's most iconic motorsport training brand. The alliance establishes a first-of-its-kind mobile media network that combines high-impact fleet advertising with national broadcast exposure - delivering more than 1 billion brand impressions over the next decade. As part of the agreement, 10 cross-country transport trucks and over 100 professionally wrapped race cars will serve as rolling billboards, activating at premier U.S. racing circuits and across 500,000+ road miles annually. The vehicles - co-branded with national sponsors and integrated into Skip Barber's track events - will reach affluent, high-engagement audiences on the road, at the track, and through New to The Street's extensive media footprint. Branded Horsepower Meets Financial Storytelling Each transport vehicle and performance car will feature custom QR codes, ticker symbols, and interactive digital links, turning live impressions into trackable engagement. Sponsors will be seamlessly integrated across New to The Street's robust ecosystem, including: Televised features on Fox Business and Bloomberg TV (as sponsored programming)YouTube exposure to 2.51M+ subscribersTimes Square billboard rotations (Reuters, Nasdaq)Social and digital amplification across 500K+ followersOn-site branding at racing events, paddocks, classrooms, and hospitality zones Quote from Vince Caruso, Co-Founder and CEO, New to The Street An All-American Partnership with Global Reach New to The Street will offer category-exclusive sponsorship packages for public companies and financial firms that combine fleet branding with full-spectrum media placement. With planned expansion into 26 million Middle Eastern homes in June 2025, and broadcast distribution reaching over 200 million U.S. households weekly, the program is designed to scale both visibility and credibility for participating brands. Program Forecast & Availability The initiative is projected to generate over $25 million in gross revenue over its term, with a limited number of partner slots available across the finance, automotive, technology, wellness, and lifestyle sectors. Sponsorship packages are now open for negotiation through New to The Street's media sales division. Media & Brand Partnership Inquiries Monica Brennan - Media RelationsMonica@ About Skip Barber Racing School Founded in 1975, Skip Barber Racing School is the premier performance driving and racing school in the U.S., having trained over 400,000 drivers, including champions in NASCAR, IndyCar, and Formula 1. Its fleet of high-performance vehicles and presence at the nation's top tracks make it a powerful media and branding platform. About New to The Street New to The Street is a nationally syndicated television media platform airing sponsored programming weekly on Fox Business, Bloomberg TV, and digital platforms including YouTube. With 2.5M+ YouTube subscribers, 500K+ social followers, and visibility across Times Square and international markets, it delivers measurable investor awareness for public companies and emerging market leaders. SOURCE: New To The Street
Yahoo
19-05-2025
- Automotive
- Yahoo
New to The Street and Skip Barber Racing School Announce Multi-Year National Fleet Branding and Media Partnership
Landmark collaboration blends Wall Street visibility with motorsports muscle, targeting investors, consumers, and fans nationwide. NEW YORK CITY, NY / / May 19, 2025 / New to The Street, a leader in televised financial media and investor communications, today announced a multi-year strategic partnership with Skip Barber Racing School, America's most iconic motorsport training brand. The alliance establishes a first-of-its-kind mobile media network that combines high-impact fleet advertising with national broadcast exposure - delivering more than 1 billion brand impressions over the next decade. As part of the agreement, 10 cross-country transport trucks and over 100 professionally wrapped race cars will serve as rolling billboards, activating at premier U.S. racing circuits and across 500,000+ road miles annually. The vehicles - co-branded with national sponsors and integrated into Skip Barber's track events - will reach affluent, high-engagement audiences on the road, at the track, and through New to The Street's extensive media footprint. Branded Horsepower Meets Financial Storytelling "This is more than a fleet wrap - it's a mobile marketing engine powered by American motorsport heritage and designed for today's most sophisticated brands," said Michael Berg, CFO of Skip Barber Racing School. "By partnering with New to The Street, we're opening the throttle on sponsor visibility in ways no other driving platform can match." Each transport vehicle and performance car will feature custom QR codes, ticker symbols, and interactive digital links, turning live impressions into trackable engagement. Sponsors will be seamlessly integrated across New to The Street's robust ecosystem, including: Televised features on Fox Business and Bloomberg TV (as sponsored programming) YouTube exposure to 2.51M+ subscribers Times Square billboard rotations (Reuters, Nasdaq) Social and digital amplification across 500K+ followers On-site branding at racing events, paddocks, classrooms, and hospitality zones Quote from Vince Caruso, Co-Founder and CEO, New to The Street "It's rare to find a platform that's as visually powerful and emotionally resonant as Skip Barber. This partnership fuses adrenaline with investor engagement - from Virginia International Raceway to Sonoma to Wall Street. With wrapped assets, national airtime, and data-driven media, we're delivering brand experiences that are not just seen, but remembered and acted upon." An All-American Partnership with Global Reach New to The Street will offer category-exclusive sponsorship packages for public companies and financial firms that combine fleet branding with full-spectrum media placement. With planned expansion into 26 million Middle Eastern homes in June 2025, and broadcast distribution reaching over 200 million U.S. households weekly, the program is designed to scale both visibility and credibility for participating brands. Program Forecast & Availability The initiative is projected to generate over $25 million in gross revenue over its term, with a limited number of partner slots available across the finance, automotive, technology, wellness, and lifestyle sectors. Sponsorship packages are now open for negotiation through New to The Street's media sales division. Media & Brand Partnership Inquiries Monica Brennan - Media RelationsMonica@ About Skip Barber Racing School Founded in 1975, Skip Barber Racing School is the premier performance driving and racing school in the U.S., having trained over 400,000 drivers, including champions in NASCAR, IndyCar, and Formula 1. Its fleet of high-performance vehicles and presence at the nation's top tracks make it a powerful media and branding platform. About New to The Street New to The Street is a nationally syndicated television media platform airing sponsored programming weekly on Fox Business, Bloomberg TV, and digital platforms including YouTube. With 2.5M+ YouTube subscribers, 500K+ social followers, and visibility across Times Square and international markets, it delivers measurable investor awareness for public companies and emerging market leaders. SOURCE: New To The Street View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
15-05-2025
- Automotive
- Miami Herald
New to The Street(R) Signs Skip Barber Racing School to Upgraded 12-Part National Broadcast and Media Partnership
The Closest Thing to Royalty in American Car Racing NEW YORK CITY, NEW YORK / ACCESS Newswire / May 15, 2025 / New to The Street, the nation's fastest-growing business media platform, proudly announces an expanded 12-part broadcast and media partnership with the iconic Skip Barber Racing School, widely regarded as the premier training ground in American car racing. This strategic collaboration will bring New to The Street's full media platform - including sponsored programming on Fox Business and Bloomberg Television, 2.5M+ YouTube subscribers, Times Square billboards, NewsOut earned media, and daily digital promotion - to showcase the Skip Barber experience to a national and global audience. As part of the partnership, New to The Street will activate custom storytelling opportunities for automotive OEMs looking to elevate their brands through the Skip Barber ecosystem. From race car liveries to classroom integrations and cross-platform advertising, this initiative is designed to help automakers position new vehicle models in front of performance-driven consumers and enthusiasts. "Skip Barber is more than a racing school - it's an American institution," said Vince Caruso, Co-Founder and CEO of New to The Street. "By bringing our full-scale media engine to Skip Barber, we're creating a one-of-a-kind platform for OEMs to launch, position, and emotionally connect their newest vehicles with the next generation of buyers." Filming begins this summer at key U.S. racetracks and at the New York Stock Exchange, with extended coverage across international business media platforms in Europe and Asia. About Skip Barber Racing SchoolSince 1975, Skip Barber Racing School has trained more than 400,000 drivers and champions across Formula 1, IndyCar, IMSA, and NASCAR. Its nationwide training programs serve aspiring professionals, corporate teams, and driving enthusiasts New to The Street®A powerhouse in business media, New to The Street broadcasts sponsored segments across Fox Business and Bloomberg Television, reaches over 2.5 million subscribers on YouTube, and commands national attention through outdoor placements and earned media. Its unique blend of credibility, coverage, and capital access makes it the go-to platform for innovative brands seeking massive Contact:Monica BrennanMonica@ SOURCE: New To The Street
Associated Press
15-05-2025
- Automotive
- Associated Press
New to The Street(R) Signs Skip Barber Racing School to Upgraded 12-Part National Broadcast and Media Partnership
The Closest Thing to Royalty in American Car Racing NEW YORK CITY, NEW YORK / ACCESS Newswire / May 15, 2025 / New to The Street, the nation's fastest-growing business media platform, proudly announces an expanded 12-part broadcast and media partnership with the iconic Skip Barber Racing School, widely regarded as the premier training ground in American car racing. This strategic collaboration will bring New to The Street's full media platform - including sponsored programming on Fox Business and Bloomberg Television, 2.5M+ YouTube subscribers, Times Square billboards, NewsOut earned media, and daily digital promotion - to showcase the Skip Barber experience to a national and global audience. As part of the partnership, New to The Street will activate custom storytelling opportunities for automotive OEMs looking to elevate their brands through the Skip Barber ecosystem. From race car liveries to classroom integrations and cross-platform advertising, this initiative is designed to help automakers position new vehicle models in front of performance-driven consumers and enthusiasts. 'Skip Barber is more than a racing school - it's an American institution,' said Vince Caruso, Co-Founder and CEO of New to The Street. 'By bringing our full-scale media engine to Skip Barber, we're creating a one-of-a-kind platform for OEMs to launch, position, and emotionally connect their newest vehicles with the next generation of buyers.' Filming begins this summer at key U.S. racetracks and at the New York Stock Exchange, with extended coverage across international business media platforms in Europe and Asia. About Skip Barber Racing School Since 1975, Skip Barber Racing School has trained more than 400,000 drivers and champions across Formula 1, IndyCar, IMSA, and NASCAR. Its nationwide training programs serve aspiring professionals, corporate teams, and driving enthusiasts alike. About New to The Street® A powerhouse in business media, New to The Street broadcasts sponsored segments across Fox Business and Bloomberg Television, reaches over 2.5 million subscribers on YouTube, and commands national attention through outdoor placements and earned media. Its unique blend of credibility, coverage, and capital access makes it the go-to platform for innovative brands seeking massive visibility. Media Contact: Monica Brennan [email protected] SOURCE: New To The Street press release
Yahoo
04-04-2025
- Automotive
- Yahoo
Sampling the New BFGoodrich g-Force Phenom UHP Summer Tire on Track
BFGoodrich, probably best known for its all-terrain tires, is now selling a new ultra-high-performance summer tire, the g-Force Phenom. The Phenom is designed to provide enough grip for sporty driving while also remaining stable in the rain. We sampled the Phenom on Mustang GT race cars at Sonoma Raceway in California. When you think of BFGoodrich tires, you probably picture knobby, all-terrain rubber like the popular KO2 or the new KO3. But the company also has a series of on-road tires, from the Advantage Control for more mainstream cars to the g-Force Rival S for track driving. It's been a couple of years, however, since BFGoodrich competed between those two extremes in the ultra-high-performance summer tire segment. This year, the company returned to the segment with the new g-Force Phenom T/A, and we traveled to Sonoma Raceway in California to get a feel for the new rubber with the help of Skip Barber Racing School. While BFGoodrich does offer the g-Force COMP-2 A/S Plus, the new Phenom is meant to be a grippier, more serious set of rubber compared to that all-season tire, with BFGoodrich targeting the modified-car market. The Phenom is not a dedicated track tire, but the company still made sure the tire is suitable for high-performance driving, and we mainly tested it on Skip Barber's prepared 2005 Ford Mustang GTs around the hilly Sonoma Raceway. BFGoodrich says the tire's cornering prowess comes thanks to stiff sidewalls and shallow shoulder blocks, which it says also help provide more feedback in the steering. Although it's not an all-season tire, BFGoodrich still focused on ensuring the Phenom performs well in adverse weather. To accomplish this, BFGoodrich divided the tire into two zones. The outer edge is designed for maximum grip since that is where the contact patch of the tire shifts during high-g cornering. The inner edge, meanwhile, features larger grooves and sipes meant to better dissipate water on rainy roads. The tire compound also now features silica in its blend of nearly 200 components, and the addition of silica is said to improve both dry and wet grip. BFGoodrich asserts that it mixes the silica in its compound more evenly than its competitors, and also claims the g-Force Phenom is capable of stopping a minimum of eight feet shorter from 50 mph in wet conditions versus its rivals, including the Yokohama ADVAN Apex V601, Firestone Firehawk Indy 500, and Hankook Ventus V12 evo2. We drove the Phenom tires in a few skidpad exercises and extensively on track. The Mustang GTs we drove around Sonoma have some light modifications to their 4.6-liter V-8 engines, bumping output to 325 horsepower and 350 pound-feet of torque, with the whole package weighing roughly 3400 pounds. The suspension is reworked for track use, and they're fitted with a Tremec six-speed manual transmission. The brakes are from Stoptech, and the interior is stripped out and featured racing bucket seats and a roll cage. On the other hand, the skidpad exercises took place in new stock four-cylinder Mustangs, where we were able to compare the Phenoms to a set of Firestone Firehawk Indy 500 tires, another budget summer-tire option. The g-Force Phenoms proved to be confidence-inspiring companions, which we were especially glad to discover when rain hit during our first laps around the track. The tires felt predictable, with understeer coming in gradually when pushed, and the tires gave a fair warning of the approaching loss of grip through the steering wheel. On the skidpad, we found it more difficult to break traction and induce oversteer with the Phenoms underneath us rather than the Firestones. When the Phenoms did let loose, the snap of oversteer wasn't quite as dramatic. Out on track in the rain, the Phenoms exuded a sense of control, and the rear end remained planted. The only time we lost a significant amount of grip came due to over-zealous throttle application on a slick, painted portion of tarmac, and even then it was easy to catch the slide before we got too sideways and ended up in the wall. Braking performance felt fairly strong, and when the track dried out, we felt comfortable leaning on the tires hard, with their squeals and the feedback through the steering wheel providing an accurate sense of just how much grip we had to play with. The Phenom is already on sale since February, currently offered in 20 sizes, and BFGoodrich plans to roll out 30 more sizes soon. The Phenom does not come with a mileage or wear warranty but does have BFGoodrich's six-year standard warranty that covers "defects in workmanship and materials." BFGoodrich aims to undercut most of its competitors on price while providing a sporty tire for both performance driving, and in our on-track experience, we can see the appeal. You Might Also Like Car and Driver's 10 Best Cars through the Decades How to Buy or Lease a New Car Lightning Lap Legends: Chevrolet Camaro vs. Ford Mustang!
