Latest news with #SkknbyKim
Business of Fashion
31-07-2025
- Entertainment
- Business of Fashion
Skims Unveils First Beauty Product
It may not be part of the much-anticipated Skims beauty line, but the Kim Kardashian-led shapewear brand's newest launch falls squarely in the beauty space. On July 29, the brand unveiled its Seamless Sculpt Face Wrap for $48 on its website. Now sold out, the product features 'sculpting fabric' and collagen yarns for jaw support, and is described as a 'must-have addition to your nightly routine.' The piece taps into the 'morning shed' trend on TikTok, where influencers show off the wide range of face, skin and jaw-enhancing accoutrements they wear at night including jawline-lifting straps, overnight sheet masks and mouth tape. In March 2025, Skims purchased Kardashian's beauty line Skkn by Kim from Coty and shut it down on June 29 to make way for an upcoming Skims beauty line that is expected to launch next year. ADVERTISEMENT Learn more: Skims Buys Kim Kardashian's Skkn by Kim Kardashian's shapewear brand is planning to launch its own beauty line in 2026.
Yahoo
08-07-2025
- Business
- Yahoo
How Celebrity Beauty Brands Are Doing in 2025
Last week, Kate Moss' Cosmoss entered liquidation proceedings just three years after launching. As it turns out, a founder's star power does not necessarily a business make. Here, WWD looks at 12 celebrity founded brands from the category's heyday — and where they are now. More from WWD Benefit Cosmetics Wants to Rule in Foundation Next EXCLUSIVE: Sacheu Goes IRL, Launching Full Range in Ulta Beauty Stores and Hosting Pop-up Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target Being Frenshe Being Frenshe, the wellness-minded beauty brand that Ashley Tisdale founded with incubator Maesa in 2022, is on track to reach $100 million in sales in 2025, as reported. Being Frenshe recently expanded beyond its candle and body care range into hair. Cécred Despite its limited time on the market, Cécred has shown some staying power. The brand, founded by Beyoncé Knowles-Carter, took its range of hair care to Ulta Beauty, becoming the largest hair launch in the retailer's history. Fenty Rihanna's beauty brand has made meaningful entries into all of beauty's key categories, from body care and hair care to fragrance and skin care. Goop The lifestyle brand created by Gwyneth Paltrow recently restructured to focus on fashion, beauty and food — with momentum gaining across all three. Haus Labs Haus Labs, Lady Gaga's makeup brand, initially debuted on Amazon in 2019. As the distribution strategy proved to be ahead of its time, the brand relaunched in 2022 with a new executive team and a retail deal with Sephora. JVN Hair One of the first of Amyris's celebrity beauty launches, JVN Hair debuted at Sephora with a proprietary molecule called hemisqualane. Since Amyris' bankruptcy proceedings, JVN Hair is now majority owned by Windsong Global. Rare Beauty Rare Beauty was quick to turn its viral appeal into big business. It was said to be exploring a sale in 2024, when sales were estimated to be around $400 million. R.e.m. Beauty R.e.m. Beauty, which Ariana Grande initially launched in 2021, took on investment from Sandbridge Capital in 2023 and is sold at Ulta Beauty. Rhode Hailey Bieber's beauty brand, Rhode, was among the first celebrity brands to crack the beauty M&A landscape. In May, E.l.f. Beauty signed an agreement to acquire Rhode, which now entails everything from skin care and makeup to phone cases, at a valuation of $1 billion. Rose Inc. Also a former Amyris brand, Rose Inc. was acquired by AA Investments (HK) Ltd. at the end of 2023. The brand's original founder, Rosie Huntington-Whiteley, is no longer involved with the brand. Skkn by Kim Kim Kardashian hit refresh on her beauty business with a nine-product luxury skin care range called Skkn by Kim, which has since expanded into makeup. Kardashian's shapewear brand, Skims, recently purchased Coty Inc.'s 20 percent stake in the brand, and assumed Kardashian's own 80 percent stake. Stripes Naomi Watts' menopause brand, which she founded with Amyris, was snapped up by L Catterton in 2024. Since then, Debra Perelman, the former chief executive officer of Revlon, has stepped in as chief executive officer. Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS]
Forbes
22-03-2025
- Entertainment
- Forbes
Kim Kardashian's Skims Will Expand To Skincare, Cosmetics And Fragrance Following Skkn By Kim Acquisition
Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on ... [+] May 16, 2023 in New York City. (Photo byfor SKIMS) Kim Kardashian's shapewear and clothing brand Skims is set to expand its reach into skincare, cosmetics and fragrance, uniting Kardashian's fashion and beauty empire all under one imprint after acquiring Kardashian's beauty brand Skkn by Kim. On March 21, Skims announced its acquisition of Kardashian's majority stake and Coty's 20% minority stake in Skkn by Kim, which Kardashian launched in 2022. Coty purchased the stake in Skkn by Kim in 2021 for $200 million. (Skims' purchasing price wasn't publicly disclosed.) Products are displayed at the Skkn by Kim holiday pop-up store at Westfield Century City Mall on ... [+] November 16, 2022 in Century City, California. (Photo byfor Skkn by Kim) Of the brand consolidation, 'My mission has always been to create products that resonate deeply—whether it's shapewear and lingerie that empowers or makeup and skincare that transforms,' Kardashian said in a release. 'Uniting everything under the Skims brand streamlines that vision.' Kim Kardashian at the CHANEL and Charles Finch Pre-Oscar Awards Dinner held at The Polo Lounge on ... [+] March 1, 2025 in Beverly Hills, California. (Photo by Gilbert Flores/Variety via Getty Images) As far back as July 2023, The Wall Street Journal reported that Kardashian was 'in talks to buy back the minority stake' of Skkn by Kim that she sold to Coty, whose portfolio includes brands across skincare, fragrance, color cosmetics and body care, including Cover Girl and a majority stake in Kylie Cosmetics, the beauty brand of Kardashian's half-sister Kylie Jenner. (Kylie Cosmetics' CEO Anna von Bayern confirmed that Coty would continue to work with Jenner's brand.) Kim Kardashian (L) and Kylie Jenner arrive for the 2022 Baby2Baby Gala honoring Kim Kardashian, at ... [+] Pacific Design Center in West Hollywood, California, on November 12, 2022. (Photo by Michael Tran / AFP) (Photo by MICHAEL TRAN/AFP via Getty Images) Coty said it would use the proceeds from the Skkn by Kim sale to 'reduce debt and invest in innovations across its broader brand portfolio,' according to Reuters. The March 21 release hinted that Skims would begin launching beauty and fragrance offerings in 2026, and Skkn by Kim's most recent Instagram post confirmed the acquisition, telling customers to 'Enjoy your favorite Skkn essentials for a limited time as we prepare to relaunch under the Skims brand.' With the sale, Skims—founded in 2019—will now house not just shapewear and clothing but skincare, cosmetics and fragrance. 'This acquisition isn't just growth,' Jens Grede, CEO and co-founder of Skims, said in a statement. 'It's about the strength of our brand and our ability to enter a new category with authority.' Kim Kardashian celebrates the launch of Skims at Nordstrom NYC on February 5, 2020 in New York City. ... [+] (Photo byfor Nordstrom) Skkn by Kim was founded in 2022 following the 2021 closure of KKW Beauty, which Kardashian launched in 2017. Kardashian also closed KKW Fragrance in 2022, just months before Skkn by Kim's launch. Skkn by Kim originally launched with skincare and later expanded into makeup; Kardashian told Harper's Bazaar last summer that fragrance was 'definitely coming' for the brand, adding, 'We are really taking our time to make sure the packaging, the scents and the entire experience is perfect and exactly what you would expect.'
