01-04-2025
- Entertainment
- South China Morning Post
Can Severance keep viewers on Apple TV+? Why platform is banking on workplace thriller
Apple TV+ has a huge hit on its hands with the workplace thriller Severance.
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Even though its second season has concluded, fans will probably flock to various Reddit channels to decode the puzzle-box-style show and discuss the fate of the Macrodata Refinement team at Lumon Industries.
For Apple, the question is whether it will be able to cash in on Severance's momentum.
Unlike
Netflix , which has amassed a content library of thousands of titles,
Apple TV+ – with only around 270 shows – has prioritised quality over quantity. So far, however, Apple has struggled to attract and retain subscribers despite the popularity of comedy-drama
Ted Lasso and critical praise for thriller
Slow Horses
Now, thanks to shows like sci-fi drama Silo, comedy-drama
Shrinking and Severance, there are signs that might be starting to change.
Severance was the fifth-most streamed original show across all platforms during the second week of February, racking up 681 million minutes watched, according to the most recent ratings data from audience measurement company Nielsen.
