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JBL Tour Pro 3 Put The iPod's Spirit Back In Your Pocket
JBL Tour Pro 3 Put The iPod's Spirit Back In Your Pocket

Forbes

time11-08-2025

  • Forbes

JBL Tour Pro 3 Put The iPod's Spirit Back In Your Pocket

JBL's new pair of earbuds feature a Smart Charging Case with a touchscreen, like the iPod Nano from yesteryear. The JBL Tour Pro 3 are unlike any other earbuds on the market. They're a throwback in spirit yet cutting-edge in features. You get a 1.57-inch color touchscreen on the charging case and 10mm dynamic drivers in the earbuds. Here's how it changes the way you use a pair of earbuds. Big But Functional Case The JBL Tour Pro 3 are larger than most mainstream wireless earbuds, with a big, borderline bulky case that makes them less pocket-friendly than the competition. It's a bold move in an industry where everyone else is focused on smaller and lighter charging cases. But once you start using the Tour Pro 3, you realise the value of that size. The case houses a 1.57-inch capacitive touchscreen that gives you far more control without relying on an app. It's not as quick or responsive as a modern smartphone or smartwatch, but it's more than just a gimmick. Like the iPod Nano, it lets you manage your music from a single device. You can control playback, handle calls and messages, tweak features like spatial sound and ambient sound, toggle auto play/pause, use the flashlight and Find My Buds, and even personalise it with your own wallpapers. If you don't own a smartwatch, this screen might be the perfect companion for your phone. You can also use the included USB-C-to-3.5mm cable for a wired connection, turning the Smart Charging Case into a transmitter. The earbuds themselves, mirror the case's slightly chunky personality, paired with a short stem and lightweight build. JBL includes five sizes of silicone tips and a set of foam tips in the box. While I prefer silicone, foam tips might suit a specific audience. Even better, when you switch tips, you can select which ones you're using in the app, and the system reboots with new EQ curves. They're comfortable to wear and carry an IP55 rating for sweat and water resistance. JBL Tour Pro 3: What Else You Should Know? The JBL Tour Pro 3 offer multiple EQ modes to suit different listening preferences. They use Bluetooth 5.4 for connectivity and support SBC, AAC, LDAC, and LC3 codecs, plus Multipoint connectivity for multiple simultaneous connections and Auracast for sharing audio with friends. Sound-wise, they deliver strong bass and clear highs. The bass doesn't overpower vocals, and the treble avoids harshness. JBL's Personi-Fi 2.0 personalisation tool tests your hearing and tailors the sound accordingly, in my case, making the treble brighter. You can further fine-tune the sound with the built-in equaliser. Noise cancellation is solid, thanks to both the passive isolation from the sealed tips and the active noise cancelling (ANC) system. ANC effectively cuts ambient noise, and you can dial in more passthrough with the app's slider. Call quality is also clear, with wind noise handled efficiently. Battery life is equally strong: up to eight hours with ANC on, plus another 30 hours from the case. JBL Tour Pro 3: Price And Availability The JBL Tour Pro 3 are available from major retailers worldwide. In India, they launched at INR 29,999 but are now available for INR 19,999. In the U.S., they retail for $250.

JBL's new campaign honours the people who set trends
JBL's new campaign honours the people who set trends

Time of India

time03-07-2025

  • Business
  • Time of India

JBL's new campaign honours the people who set trends

HighlightsThe audio brand JBL has launched its new brand campaign 'First Doesn't Follow', celebrating individuals who set trends and refuse to conform. The campaign features JBL's latest products, the JBL Live Beam 3 and the upcoming JBL Tour Pro 3, emphasizing innovation and individuality with their Smart Charging Case. Yogesh Nambiar, Director of Integrated Marketing at Harman India, stated that the campaign is a salute to trailblazers who redefine leadership and originality. JBL, an audio brand from the house of Harman has launched its new brand campaign, ' First Doesn't Follow ' – in celebration of those who refuse to play by the book. The campaign honours the people who set trends, refuse to conform, and leave a mark by staying true to their own beat. The 'First Doesn't Follow' campaign brings that pioneering philosophy to the forefront, not just in technology but in attitude. At the heart of this campaign are two of JBL's latest products: the JBL Live Beam 3 and the soon-to-be-launched JBL Tour Pro 3 – both equipped with the Smart Charging Case built for those who don't conform to what others follow. Envisioned as a high-energy, digital-first campaign conceptualised and executed by Havas Creative India and Havas Media India as an integrated force, the 360 degree campaign 'First Doesn't Follow' positions JBL as more than just an audio brand; it's a statement for a generation of originals who make their own sound. Yogesh Nambiar, director, integrated marketing, Harman India, said, 'This campaign is a salute to the trailblazers—the ones who carve their own path, refuse to blend in, and redefine what it means to lead. Here's to the firsts. To those who never follow. Only lead.' Anupama Ramaswamy, joint managing director and chief creative officer, Havas Creative India, said, ''First Doesn't Follow' is more than a campaign, it's a call to those who move on instinct, question accepted norms, and shape culture rather than inherit it.' 'At JBL, we've never waited for permission to lead. We've trusted the creative pulse of originality over the safety of repetition. This campaign is a celebration of that mindset, a signal to creators, thinkers, and doers who know that the future doesn't follow, it invents,' she added. Uday Mohan, chief operating officer, Havas Media India and Havas Play said, 'This campaign is a bold statement, and our print integration will ensure it reaches trendsetters where their attention truly matters.'

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