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Miami Herald
22-07-2025
- Business
- Miami Herald
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
BRUSSELS, BE / ACCESS Newswire / July 22, 2025 / Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report. According to the report, "Mediagenix positions itself as the global provider in smart content solutions to profitably connect the right content to the right audience. Its modular SaaS platform orchestrates the entire content life cycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling, and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. This 'unified' approach to the content life cycle makes it unique in the industry." According to IDC, "IDC Innovators for 2025 have one common main objective in mind: to provide their customers high-value workflow efficiencies and return on investment." The IDC Innovators report noted three key differentiators for Mediagenix: AI Integration, Efficiency Gains, and Differentiated Content Life-Cycle Workflow Solution. "Mediagenix exemplifies innovation in media operations with its unified, AI-powered approach to content strategy, scheduling automation, and intelligent discovery," said Alex Holtz, Research Director, Worldwide Media and Entertainment Digital Strategies at IDC. "By integrating tools like Human Semantic Search and Smart Content Pool into a modular SaaS platform, Mediagenix delivers a differentiated, end-to-end content life-cycle solution that boosts efficiency, accelerates time-to-air, and improves audience engagement. In a market where media companies struggle with automation and system connectivity, and where rapid cloud adoption adds operational complexity, Mediagenix enables seamless orchestration across multiple platform distributions, helping media companies confidently navigate transformation with minimal disruption." Personalization is a Strategic Driver Unlike traditional personalization approaches that focus on the front-end user layer, Mediagenix applies content and audience intelligence across the entire content chain. By integrating Mediagenix Recommendation into core planning and scheduling tools, customers can act on real-time engagement data to improve performance across: Discovery and Curation - Humanized Semantic Search delivers personalized, transparent content results, with Mediagenix reporting up to 23% increased engagement and 35% better Automation - Tools such as Scheduling Artist and Smart Content Pool dramatically reduce time-to-air and increase rights usage efficiency, accelerating channel launches by up to 80%.Strategic Planning - Web-native planning interfaces improve efficiency by over 30%, allowing teams to align editorial, rights, and platform strategy with predicted audience demand. "We are honored to be recognized as an IDC Innovator in media and entertainment," said Fabrice Maquignon, CEO of Mediagenix. "Personalization must be more than a front-end experience. It needs to inform the upstream decisions that determine which content is produced, acquired, and promoted. That's where real engagement and content profitability are driven." Mediagenix solutions were recently honored with multiple awards at the 2025 NAB Show. For more information about these innovative solutions, please visit *doc #US52275525, May 2025 About IDC Innovators: An IDC Innovators report presents a set of vendors - under $100M in annual revenue at the time of selection - chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc. About Mediagenix Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally. Press Contact Melissa HardingGrithaus Agency (e) melissa@ SOURCE: Mediagenix
Broadcast Pro
16-04-2025
- Business
- Broadcast Pro
Mediagenix wins big at 2025 NAB Show with triple award recognition
Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, said: 'We are honoured to receive these three prestigious awards, which highlight our relentless focus on innovation and customer success. AI-driven solutions like our Humanized Semantic Search and Scheduling Automation enable us to deliver the right content to the right audience at the right time, addressing the complex challenges of an evolving media landscape with simplicity and efficiency, while Strategic (Content) Planning is a world-leading solution that significantly improves the strategic planning efficiency of our customers. These awards reinforce our position as a trusted partner to the media industry, committed to driving success through cutting-edge solutions.' The company's Scheduling Automation platform also earned a Product of the Year Award in the Artificial Intelligence and Machine Learning category. Designed to simplify and accelerate the channel launch process, this solution can help media organisations launch content-rich channels up to 80% faster. Leveraging AI tools like the Smart Content Pool, Scheduling Artist and Continuity Artist, it streamlines scheduling workflows, enhances rights utilisation, and minimises errors — all while integrating monetisation-enhancing recommendations via Spideo's engine. Rounding out the trio of accolades, Mediagenix's Strategic (Content) Planning solution received a Product of the Year Award in the Media Supply Chain, Automation and Management category. This web-native application enables long-term, high-level content planning by visualising channel strategy and improving planning efficiency by over 30%. For media companies, this translates to significant time savings — nearly seven person-days per title — and better management of content ROI. Judged by industry experts for innovation, practical application and value, the NAB Show awards showcase standout products shaping the future of media and entertainment. Mediagenix's triple win signals a clear recognition of its cutting-edge approach and its ongoing mission to empower broadcasters, streamers, and media organisations with transformative, scalable solutions. Verbesselt added: 'At Mediagenix, we're not just innovating—we're empowering our clients to reimagine their workflows, unlock new revenue streams, and take their operations to the next level. This recognition inspires us to continue delivering solutions that drive success in a rapidly evolving industry.'
