03-08-2025
From local to global: How Indian brands are winning hearts worldwide
India is no longer just known for its spices, IT services, or Bollywood. A new wave of Indian brands is grabbing international attention — and for all the right reasons. These brands not only showcase Indian creativity and craftsmanship but are also competing with the best in the world in fashion, design, wellness, technology, and exciting shift is being led by a new generation of Indian entrepreneurs. Some come from well-known business families, while others are first-time founders. What they share is a global outlook, a love for their roots, and the courage to do something new. These brand creators are blending modern design, strong storytelling, and Indian values to build products that speak to a global audience without losing their original is this change more evident than in the world of alcoholic beverages. Once primarily recognised as a whisky-drinking nation, India is now producing world-class vodka, gin, and other spirits that are receiving awards and gaining attention globally. Here's a closer look at how Indian brands are establishing their presence on the international stage, by Varun Jain, Founder of Smoke Lab MADE IN INDIA, LOVED WORLDWIDEIndian brands are no longer playing catch-up — they're setting global clothing lines to tech products, consumers abroad are embracing the uniqueness of Indian labels.2. YOUNG ENTREPRENEURS ARE DRIVING CHANGEA new generation of business leaders is mixing global exposure with Indian strong storytelling and design sense make Indian products both authentic and aspirational.3. INDIA 'S SPIRITS INDUSTRY IS RAISING THE BAROnce ignored, Indian distilleries are now producing vodka, gin, and whisky that match world-class ingredients like basmati rice and Himalayan water create unique flavours that stand out internationally.4. FROM LOCAL TO GLOBAL: WHAT'S BEHIND THE SUCCESSThe success comes from quality raw materials, diverse climates, and smart entrepreneurs are no longer copying foreign brands — they are creating their own space in the global market.5. INDIAN SPIRITS ARE NOW ON THE WORLD STAGEYou can now find Indian vodka and whisky in Michelin-starred restaurants and luxury bars bottles are no longer hidden on the shelves; they proudly sit next to big global brands, especially in the spirit's industry, are no longer just trying to catch up; they're leading with confidence, creativity, and pride. By blending India's rich history with bold, modern ideas, these labels are winning hearts, awards, and market share around the design to drinks, the world is finally recognising the power of Indian innovation. And for Indian entrepreneurs, this is just the beginning. The global market isn't just noticing, it's celebrating. Cheers to that!- Ends
