a day ago
- Business
- Wall Street Journal
Goodles Thinks Mac and Cheese Shouldn't Be Adults' Secret Meal Anymore
A new brand of macaroni and cheese is winning market share and taking over shelves with its colorful boxes, cheeky names and focus on young adults who previously may have seen packaged powder and noodles as a meal choice to hide.
Goodles markets its products as 'Noodles, Gooder' by virtue of being nutrient-dense, and containing more protein and fiber than competitors. Since its introduction online in 2021, the brand has inspired countless TikTok videos ranking grown-up flavors like 'Smokey Dokey' and 'Here Comes Truffle,' added distribution at big retailers including Target and Whole Foods, and opened a sign-up list for its new microwavable cups after its website sold out of the first run in one night.
