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Snap-e Helps South African Brands Turn eMedia Airtime into Measurable Leads
The latest campaigns show how interactive TV tech is converting viewers into real-time customers — during the broadcast
'Snap-e doesn't just track viewer interest — it converts it' — Alon Raz, Qapture CEO
JOHANNESBURG, SOUTH AFRICA, July 3, 2025 / / -- Snap-e, an interactive TV engagement solution brought to you exclusively by eMedia Holdings, is showing South African advertisers that television can do more than build awareness — it can generate leads, sign-ups, and conversions in real time.
Snap-e is built on Qapture's advanced visual code technology and enables viewers to scan branded, colorful codes directly from their TV screens — no zooming, clicking, remembering a number to SMS, or fiddling with URLs. With just one scan, viewers are taken to an optimized experience: a game, signup, special offer, or purchase — all while the ad is still running or during a program. Snap-e is turning passive airtime into measurable business results.
Snap-e vs. QR: Not Just a Code — A Performance Engine
Skeptical about QR codes on TV? You're not alone. Most QR campaigns underperform because they rely on outdated assumptions:
* QR codes aren't made for TV — they often require zooming in or pausing the screen
* They look generic, so viewers have no clue what they'll get until after they scan
* The journey after the scan often needs extra clicks or loads a page viewers abandon
* And there's lingering trust issues — many viewers don't scan unknown QR codes on principle
Snap-e fixes all of that.
* It's designed for TV — with long-range scanning, even from across the room
* The codes are custom-shaped (like a shopping cart, heart, or even your logo) — making the intent clear before scanning
* The experience is instant and action-driven — with no friction and no guesswork
* And because Snap-e runs through the eMedia ecosystem, the viewer already trusts it
Real Results — Already Happening in South Africa
Recent Snap-e campaigns on eMedia have delivered:
* Thousands of live scans during prime-time slots
* High-intent leads, verified conversions, and ecommerce actions
* Engagement rates up to 4x higher than traditional QR-code experiences
* >80% conversion rate
'Snap-e doesn't just track viewer interest — it converts it,' said Alon Raz, Qapture CEO. 'If you're running ads on eMedia, you don't need to change your media plan — just activate Snap-e and let the results speak for themselves.'
Ready to turn your airtime into leads? For a limited time, eMedia advertisers can activate their first Snap-e campaign with 10% off — making it even easier to test the results for yourself.
To request your custom Snap-e campaign mockup, visit .
Cathy Yagur
Qapture
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