Latest news with #SnapARRamadanMall
Campaign ME
13-03-2025
- Business
- Campaign ME
The social media updates you need to know from February
Campaign Middle East rounds up the latest updates on social media platforms for Feb. Here are the key highlights: X: With the global launch of the Video Tab, X will be presenting video-first innovation. This vertical video surface transforms content discovery into a full-screen journey that aims to captivate users and elevate ad performance. X will amplify engagement through the Video Tab, empowering brands to forge deeper, more meaningful connections with their audience with a content-first approach. By tapping into the community, the Video Tab will allow for creative storytelling. Snapchat: This Ramadan, Snap is empowering brands to engage like Snapchatters with the launch of Sponsored Snaps. First rolling out in Saudi Arabia and the UAE, this new ad placement tool helps businesses connect with the Snapchat community by delivering full-screen vertical video messages directly into users' Chat inboxes. Sponsored Snaps are visually distinct from personal messages, ensuring a clear separation. They are also opt-in, allowing Snapchatters to choose whether to view, respond, or take action through an embedded call-to-action. Additionally, the Snap AR Ramadan Mall returns with a new edition inspired by the charm of GCC old towns and modern shopping districts, creating an immersive retail experience. Snap is also introducing Hazar Fazar, an AR experience that merges tradition with innovation. This activation highlights stories rooted in GCC culture through branded lenses, unlocked by riddles and featuring unique characters. Brands can further expand their reach by collaborating with Snapchat Creators, leveraging their credibility through Creator Midrolls, the Creator Collab Studio, or by sponsoring and promoting creator content to engage new audiences authentically. TikTok: TikTok will be releasing two new major updates this month to enhance advertising and creativity. Smart+ is an automated performance solution that optimises targeting, bidding, and creative to maximise business results. TikTok Symphony, a generative AI-powered suite, streamlines content creation and productivity. It includes an AI video generator, a creative assistant for advertisers, and Ads Manager integration to refine and optimise campaigns. Digital avatars offer lifelike AI representations to scale branded content globally, while AI dubbing enables seamless translation for broader audience reach. LinkedIn: LinkedIn has introduced new video updates to help brands expand their audience, showcase content, and drive engagement. These updates enhance video discoverability and encourage interaction with creator profiles and services. Full-screen vertical video, a dedicated video tab, and the 'Videos for You' module are now on desktop. Search-related videos appear in a swipeable carousel, and a new profile preview within the full-screen player makes it easier to explore creators' profiles. A more prominent follow button boosts audience growth, while average watch time tracking offers insights into viewer preferences. LinkedIn has also launched nano-learning courses to support video creators.
Arabian Business
15-02-2025
- Business
- Arabian Business
Ramadan 2025: Snapchat announces new features for GCC users
Snapchat is introducing new features for brands to engage with users during Ramadan in the GCC. The platform has launched Sponsored Snaps, an ad placement tool that allows businesses to deliver full-screen vertical video messages directly into Snapchatters' Chat inboxes. The initiative is being introduced first in Saudi Arabia and the UAE during Ramadan. Snapchat announces ramadan offerings with sponsored snaps in Saudi Arabia, UAE 'Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community's inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators,' Hala Zgeib, Head of Luxury MENA at Snap Inc. said. Snapchat sees high engagement in the region during Ramadan. In Saudi Arabia, GCC audiences open the app over 45 times a day, with 10 billion stories viewed daily. Augmented reality (AR) lenses are used over 220 million times each day. Shopping becomes a communal activity during the month, and Snapchat's features support brands in raising awareness, gaining consideration, and driving conversions. Snapchat is also bringing back the Snap AR Ramadan Mall after 16 million shoppers visited in 2024. The updated version reflects the design of old towns and modern shopping districts in the GCC. A new AR experience, HAZAR FAZAR, is also launching. It presents stories rooted in GCC culture through branded AR lenses. These lenses are activated by riddles and feature unique characters. Brands can also engage audiences through Snapchat Creators. Creator Midrolls, the Creator Collab Studio, and sponsored or promoted Creator content allow businesses to collaborate with popular Snap Stars.
Broadcast Pro
14-02-2025
- Business
- Broadcast Pro
Snap Inc. empowers brands to connect like Snapchatters this Ramadan
Snapping has evolved for brands—by engaging through chat, camera and creators, they can build an authentic presence and drive accelerated ROI. This Ramadan, Snap has announced that it is enabling brands to engage with audiences in a more immersive way by leveraging the platform's most beloved features, from the camera and chat to its community of creators. Snapchat sees a surge in engagement during Ramadan, with GCC users opening the app more than 45 times a day in Saudi Arabia. The platform has become a hub for communal shopping, with users actively searching for Ramadan essentials across various categories. Shopping transforms into a social event, and brands have the opportunity to increase awareness, drive consideration and boost conversions. In markets like KSA, Snapchatters view an average of 10bn stories daily during Ramadan and interact with AR lenses over 220m times per day. To help businesses integrate seamlessly into this dynamic ecosystem, Snapchat has launched Sponsored Snaps , a new ad placement tool that allows brands to engage with users in a way that mirrors natural Snapchat interactions. Introduced first in KSA and the UAE during Ramadan—when connection and reflection take centre stage— Sponsored Snaps enable brands to deliver full-screen vertical video messages directly into Snapchatters' Chat inboxes. These messages maintain Snapchat's user-first design, ensuring a clear distinction from personal chats, and are opt-in, allowing users to view, respond, or engage with embedded calls-to-action at their discretion. Snapchat is also bringing back the Snap AR Ramadan Mall , which attracted 16m shoppers in 2024. The reimagined virtual shopping experience now blends the charm of traditional GCC marketplaces with modern shopping districts, offering users an interactive and engaging retail journey. Additionally, Snapchat is introducing HAZAR FAZAR , an AR experience that brings GCC cultural stories to life through branded lenses that are unlocked via riddles and showcase distinctive characters. Recognising the bond between Snapchatters and their favourite creators, the platform is offering brands multiple ways to collaborate with Snap Stars and influencers during Ramadan. Businesses can leverage creator partnerships through Creator Midrolls , the Creator Collab Studio , or by sponsoring and promoting creator content, ensuring they connect authentically with audiences during this special time. Hala Zgeib, Head of Luxury MENA at Snap Inc. said: 'Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community's inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.'
