15-07-2025
Snapchat & TOGETHXR Team Up To Empower Women Athlete Digital Creators
BRISBANE, AUSTRALIA - JULY 16: Michelle Alozie of Nigeria poses for a portrait during the official ... More FIFA Women's World Cup Australia & New Zealand 2023 portrait session on July 16, 2023 in Brisbane, Australia. (Photo by Chris Hyde - FIFA/FIFA via Getty Images)
Snapchat and TOGETHXR have joined forces in a first of its kind partnership to address one of the most persistent inequities in sports: the gender gap in media exposure and earning potential. The initiative, called Snap the Gap, is a content accelerator program designed to help up and coming women athletes grow their personal brands, expand their audiences, and unlock sustainable revenue through Snapchat's creator tools and storytelling platform.
Launched by TOGETHXR, the media and commerce company founded by sports icons Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, the program reflects both organizations' shared mission to change the game for women in sports, both on and off the field.
Snapchat & TOGETHXR Snap The Gap
SEATTLE, WASHINGTON - JUNE 3: Erica Wheeler #17 of the Seattle Storm celebrates with fans after the ... More win against the Dallas Wings at Climate Pledge Arena on June 3, 2025 in Seattle, Washington. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by)
'We are thrilled to partner with Snapchat on Snap the Gap, a first of its kind female athlete creators program on the platform,' said Paula Hughes, TOGETHXR's Chief Digital Officer. 'This collaboration lowers the barrier to entry for revenue opportunities for the athletes, who not only excel in competition, but who are also shaping culture and growing communities across women's sports.'
The program supports nine standout athletes, each selected for their athletic excellence and cultural influence. They include:
Snapchat & TOGETHXR Align Mentorship And Monetization
OTTAWA, ONTARIO - MARCH 25: Sarah Fillier #10 of the New York Sirens celebrates her goal against the ... More Ottawa Charge during the third period of their PWHL game at The Arena at TD Place on March 25, 2025 in Ottawa, Ontario. (Photo by)
These athletes will receive direct mentorship from Snapchat and content development support from TOGETHXR. The goal is to turn their athletic journeys into compelling, monetizable storytelling, allowing them to grow their audiences, build their brands, and unlock new revenue streams.
'At Snapchat, we've seen how powerful it can be when athletes share their journeys in their own words,' said Emma Wakely, Snapchat Sports and Media Partnerships Manager. 'With mentorship, tools, and a platform built for real storytelling, we're helping them shape the future of women's sports on their terms.'
This effort comes at a pivotal moment. Women's sports are experiencing unprecedented momentum, yet female athletes continue to receive a fraction of the media coverage and sponsorship opportunities that male athletes enjoy. Programs like Snap the Gap aim to shift that reality by giving athletes the tools and support they need to own their narratives and grow their careers outside of competition.
Snapchat's sports footprint makes it a powerful partner.
Snapchat & TOGETHXR An Athlete Owned Future
TAMPA, FLORIDA - APRIL 2: KK Arnold #2 of the UConn Huskies during the 2025 NCAA Women's Final Four ... More Media Day at the Tampa Convention Center on April 2, 2025 in Tampa, Florida. (Photo by Justin Tafoya/NCAA Photos via Getty Images)
'Snapchat is a platform I use often, and I'm excited to continue to grow my brand doing something that I genuinely enjoy,' said Alozie. 'Snapchat and TOGETHXR are making it possible for women's sports and women athletes to gain visibility and opportunity by showcasing who we are both on and off the field.'
As the landscape of women's sports continues to evolve, Snap the Gap offers a compelling blueprint for what's next: a future where athletes are not only celebrated for their performance, but also empowered as storytellers, brand-builders, and leaders in a new era of digital media.
