Latest news with #SnowflakeNativeApp
Yahoo
5 days ago
- Business
- Yahoo
OneTrust Activates Consented Data for AI Use with Snowflake Native App for Consent Management
Real-time consent data from OneTrust enables organizations to respect privacy choices, enforce data governance policies, and meet compliance obligations seamlessly in Snowflake SAN FRANCISCO, June 3, 2025 /PRNewswire/ -- OneTrust, the platform helping organizations use data and AI responsibly, today announced at Snowflake's seventh-annual user conference, Snowflake Summit 2025, the launch of OneTrust Consent Management as a Snowflake Native App on Snowflake Marketplace. The OneTrust Consent Management Snowflake Native App enables joint customers to enforce the use of consented data in their Snowflake customer data platform implementations, ensuring organizations' marketing and data and AI programs reflect real-time consumer preferences on how their data will be used. "Consent is the foundation of responsible data use, but the complexity of today's data ecosystems—from marketing stacks to AI workflows—makes it difficult to manage at scale," said Blake Brannon, Chief Innovation Officer at OneTrust. "Our Consent Management Snowflake Native App bridges that gap—empowering organizations to activate real-time, consented data not just for marketing, but also for analytics, personalization, and AI use cases. By honoring user preferences and enforcing governance policies, teams can unlock trusted data and AI innovation with confidence." OneTrust and Snowflake, the AI Data Cloud company, are working together to help organizations inform business decisions and drive innovations. The OneTrust Snowflake Native App helps joint customers by: Enforcing data governance policies: Customer consent policies are connected directly to native data security controls available in the Snowflake AI Data Cloud to immediately secure data access to downstream marketing and data users. Rather than slowing down the business with manual processing of ad-hoc data requests, data teams can streamline data governance and accelerate time-to-value. Closing the compliance gap: The OneTrust Consent Management Snowflake Native App enables consent data to be securely shared with customers' additional Snowflake admins and accounts, including third parties, with appropriate masking and access policies applied. Data teams can extend the roles and permissions of Snowflake to their marketing data, ensuring that corporate policies on data privacy are adhered to. Seamlessly respecting privacy choices: Near real-time consent data ensures customer data is no longer processed or used by downstream systems. This enables organizations to increase trust with customers and capture more first party data by demonstrating transparency and respect for user privacy preferences. Snowflake's 2025 Modern Marketing Data Stack report reveals a 53% increase in customers using consent management tools in the past year, underscoring their growing importance as marketers embrace first-party data to address signal loss and rising consumer expectations for privacy and personalization. The OneTrust Consent Management Snowflake Native App enables organizations to maximize the value of their first-party customer profiles by ensuring data in Snowflake and everything connected to it enforces user consent and preferences. "With its Consent Management Native App on Snowflake, OneTrust provides data and IT managers with the data governance tools necessary to comply with privacy laws and honor the preferences of individual consumers, while empowering the marketing teams with consented customer data," said David Wells, Industry Principal, AdTech and MarTech at Snowflake. "As Snowflake continues to make strides to mobilize the world's data, partners like OneTrust can give our customers the confidence that they are using data responsibly in the Snowflake AI Data Cloud." Snowflake Marketplace helps companies expand what's possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers' data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here. The Snowflake Native App Framework enables developers to build applications using Snowflake's core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer's Snowflake account. To learn more about the Snowflake Native App Framework and how to become a Snowflake partner, click here. About OneTrustOneTrust's mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses. For more information, visit © 2025 OneTrust LLC. All rights reserved. OneTrust and the OneTrust logo are trademarks or registered trademarks of OneTrust LLC in the United States and other jurisdictions. All other brand and product names are trademarks or registered trademarks of their respective holders. Media ContactAinslee Shea media@ (404) 855-0803 View original content to download multimedia: SOURCE OneTrust Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
5 days ago
- Business
- Yahoo
Unravel Data Launches Free Snowflake Native App for Cost and Performance Optimization on Snowflake Marketplace
Snowflake users can achieve actionable recommendations for cost and performance optimization with Unravel Data's Snowflake Native App. SAN FRANCISCO, June 03, 2025--(BUSINESS WIRE)--Unravel Data today announced at Snowflake's annual user conference, Snowflake Summit 2025, the launch of its Health Check, an AI-driven cost and performance optimization Snowflake Native App available on Snowflake Marketplace. Joint customers can now complement Snowflake's built-in cost and performance optimization capabilities with Health Check to get a full analysis on the health of their data ecosystem, with recommendations for production workloads. Through this collaboration, Unravel Data and Snowflake, the AI Data Cloud company will help joint customers inform business decisions and drive innovation by automatically analyzing Snowflake workloads to provide concrete, actionable recommendations to boost performance. As a Snowflake Native App, customers can install and run the Unravel Health Check directly in their Snowflake account without the need for data movement, accelerating time to value and reducing data silos. "Enterprises face a significant execution gap in data platform optimization," said Kunal Agarwal, CEO at Unravel Data. "Our free Snowflake Native App bridges this gap by not only identifying inefficiencies, but also provides concrete actions that are easy to implement." Unravel Health Check is capable of analyzing up to 30 days of Snowflake usage to deliver optimization recommendations across the following workloads: Warehouse usage — Rightsizing and consolidation opportunities to reduce costs SQL workload — Query enhancements to address inefficiencies in filters, joins, and projections Storage usage — Identification of "cold" tables and suboptimal feature usage Using the combined capabilities of the Snowflake Native App Framework and Snowpark Container Services, Unravel Health Check offers sophisticated analysis while data remains within the customer's Snowflake environment. "What sets Unravel apart is our focus on actionability," said Shivnath Babu, CTO at Unravel Data. "We deliver specific, implementable guidance that addresses the root causes of inefficiency." Users can install the Unravel Health Check directly from Snowflake Marketplace and see results within minutes, with no security or privacy concerns as data never has to leave their environment. Unravel Health Check is available now on the Snowflake Marketplace at no cost. Snowflake Marketplace helps companies expand what's possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers' data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here. The Snowflake Native App Framework enables developers to build applications using Snowflake's core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer's Snowflake account. To learn more about the Snowflake Native App Framework and how to become a Snowflake partner, click here. About Unravel Data Unravel Data is a data observability and FinOps platform that provides full-stack visibility, AI-powered recommendations, and actionable automations to help optimize the performance, cost, and reliability of modern data applications. For more information, visit View source version on Contacts Media Contact: Unravel Data PR Teamhello@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
5 days ago
- Business
- Business Wire
Unravel Data Launches Free Snowflake Native App for Cost and Performance Optimization on Snowflake Marketplace
SAN FRANCISCO--(BUSINESS WIRE)--Unravel Data today announced at Snowflake's annual user conference, Snowflake Summit 2025, the launch of its Health Check, an AI-driven cost and performance optimization Snowflake Native App available on Snowflake Marketplace. Joint customers can now complement Snowflake's built-in cost and performance optimization capabilities with Health Check to get a full analysis on the health of their data ecosystem, with recommendations for production workloads. Through this collaboration, Unravel Data and Snowflake, the AI Data Cloud company will help joint customers inform business decisions and drive innovation by automatically analyzing Snowflake workloads to provide concrete, actionable recommendations to boost performance. As a Snowflake Native App, customers can install and run the Unravel Health Check directly in their Snowflake account without the need for data movement, accelerating time to value and reducing data silos. "Enterprises face a significant execution gap in data platform optimization," said Kunal Agarwal, CEO at Unravel Data. "Our free Snowflake Native App bridges this gap by not only identifying inefficiencies, but also provides concrete actions that are easy to implement." Unravel Health Check is capable of analyzing up to 30 days of Snowflake usage to deliver optimization recommendations across the following workloads: Warehouse usage — Rightsizing and consolidation opportunities to reduce costs SQL workload — Query enhancements to address inefficiencies in filters, joins, and projections Storage usage — Identification of "cold" tables and suboptimal feature usage Using the combined capabilities of the Snowflake Native App Framework and Snowpark Container Services, Unravel Health Check offers sophisticated analysis while data remains within the customer's Snowflake environment. "What sets Unravel apart is our focus on actionability," said Shivnath Babu, CTO at Unravel Data. "We deliver specific, implementable guidance that addresses the root causes of inefficiency." Users can install the Unravel Health Check directly from Snowflake Marketplace and see results within minutes, with no security or privacy concerns as data never has to leave their environment. Unravel Health Check is available now on the Snowflake Marketplace at no cost. Snowflake Marketplace helps companies expand what's possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers' data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here. The Snowflake Native App Framework enables developers to build applications using Snowflake's core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer's Snowflake account. To learn more about the Snowflake Native App Framework and how to become a Snowflake partner, click here. Unravel Data is a data observability and FinOps platform that provides full-stack visibility, AI-powered recommendations, and actionable automations to help optimize the performance, cost, and reliability of modern data applications. For more information, visit
Yahoo
5 days ago
- Business
- Yahoo
Verato Launches Snowflake Native App to Power Trusted Identity Intelligence
Joint customers gain a reliable identity foundation to power better analytics and AI within the Snowflake environments SAN FRANCISCO, June 3, 2025 /PRNewswire/ -- Verato®, the identity intelligence experts, today announced, at Snowflake's annual user conference, Snowflake Summit 2025, that it has launched its Trusted Identity Intelligence solution as a Snowflake Native App, on Snowflake Marketplace. As a Snowflake Native App, Verato will enable organizations to seamlessly synchronize identity data from Verato MDM Cloud™ within their Snowflake environment—creating a trusted identity foundation within Snowflake for analytics and AI across a complete and trusted 360-degree view of customers. Through this launch, Verato and Snowflake, the AI Data Cloud company, are working together to empower every enterprise to achieve its full potential through data and AI by solving one of the most foundational challenges in analytics and AI: delivering high-fidelity identity data for precision analytics. With timely, bidirectional data synchronization and Snowflake-native architecture, organizations can unify identity data at scale – directly inside their Snowflake environment. "Launching Verato as a Snowflake Native App reflects our commitment to making trusted identity data easier to access, more scalable, and natively embedded in the cloud data platforms our customers already use," said Clay Ritchey, CEO of Verato. "This Snowflake Native App removes friction, accelerates time to value, and delivers the foundation needed for AI, Customer 360, and operational excellence." "Creating a Snowflake Native App can revolutionize how businesses innovate in the healthcare and financial services sectors," said Kieran Kennedy, VP of Data Cloud Product Partners at Snowflake. "While Snowflake advances its mission to activate global data accessibility, collaborating with partners such as Verato enables our customers to build comprehensive and reliable customer profiles directly within the Snowflake environment." Joint customers can now leverage Verato on Snowflake Marketplace, providing them with the following benefits: Bidirectional Sync between Verato and Snowflake for seamless exchange of accurate and up-to-date identity data to power workflows. Native Integration within the Snowflake platform, supporting a secure, governed, and trusted architecture. Real-Time Identity Intelligence to power analytics, Cortex AI, and customer engagement with complete and trusted identity data. Faster Time-to-Value data ingestion without the need for ongoing engineering maintenance. This innovative technology is already delivering a significant impact for users. Privia Health, a physician enablement organization with more than 4,800 providers nationwide, uses Verato to remove the performance bottlenecks of API-based identity resolution and eliminate the barriers to integrating identity data across more than 4 million patients. Now, all Privia Health data teams – from analytics to AI – work from the same trusted profile. "At Privia Health, having a trusted source of identity data is mission-critical," said Chris Voigt, Chief Technology Officer of Privia Health. "With Verato, we have the power of Verato MDM Cloud directly within Snowflake." The Snowflake Native App is available today on Snowflake Marketplace and being demoed during Snowflake Summit 2025 in San Francisco June 2-5. This app builds on Verato's leadership in cloud-native identity intelligence, trusted by more than 100 organizations across the critical industries of healthcare, life sciences, financial services, public sector and more. For more information, visit About VeratoVerato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. Verato MDM Cloud™, the next generation of master data management, delivers unprecedented identity intelligence by combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and AI-powered data governance. Verato reimagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of trust for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit Media ContactKim MohrAmendola Communications for Veratokmohr@ View original content to download multimedia: SOURCE Verato Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
13-03-2025
- Business
- Associated Press
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake
NEW YORK, March 13, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a leader in cookieless audience targeting and identity resolution, today announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through this collaboration, marketers are able to target Safari and IOS audiences and select supply side platforms through Intent IQ's Snowflake Native App, offering a seamless, secure, and compliant way to leverage cookieless data for their campaigns. Key benefits for marketers who want to improve campaign performance include: Audience Reach: Marketers can now access and engage their Safari and iOS audiences directly from within the Snowflake AI Data Cloud, providing a unified approach to audience targeting across multiple channels and inventory types. Seamless Audience Onboarding: With Intent IQ's integration into Snowflake, marketers can onboard their audiences directly via Snowflake Marketplace, simplifying data management and reducing the friction often associated with moving audience data between platforms. Cookieless Audience Activation: Marketers can activate cookieless audiences and build Private Marketplaces that run directly from their Demand-Side Platform accounts, easily enabling more sophisticated audience targeting. Enhanced Audience Expansion: By leveraging Cookieless Look-Alike Audiences, marketers can effectively and efficiently scale seed audiences. Security & Compliance: As privacy concerns continue to grow, Intent IQ ensures that marketers can safely navigate cookieless audience activation with a solution that is both secure and compliant with the latest regulations, including GDPR and CCPA. 'We're thrilled to work with Snowflake, a leader in data infrastructure,' said Roy Shkedi, Chief Executive Officer at Intent IQ. 'This collaboration represents a significant step forward for cookieless audience targeting. By integrating our technology with Snowflake's powerful data platform, we're offering marketers a streamlined, secure, and effective way to activate these audiences while adhering to the highest standards of privacy.' 'Marketers need to resolve and activate first party data at scale in a manner that is not reliant on cookies,' said David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake. 'Intent IQ's Snowflake Native App provides an efficient, effective privacy minded way in which to activate first party data as signal loss erosion permeates the landscape.' This strategic integration is a significant milestone for the industry, providing easy access to innovative, cookieless identity solutions that drive exceptional results for marketers, while respecting consumer privacy and data security. For more information on the partnership, please visit About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprising over 170 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. The company's solutions include privacy-friendly identity resolution, first party ID clustering technology, cookieless audience activation, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit
