Latest news with #SocialClinic
Campaign ME
21-05-2025
- Entertainment
- Campaign ME
Social Clinic brews laughs for latest KAFY campaign
To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the market. To support the brand's strategy of connecting with younger audiences and celebrating local roots, the creative agency said the campaign's approach is rooted in humour and community. The spot ditches polished coffee clichés to deliver the core message that: Kafy has the power to keep you in a good mood, no matter what. 'With KAFY, we wanted to brew a fresh and fun coffee ad. Instead of following the usual ad-making process, we gave our team the freedom to create, direct, and produce something they truly believe in,' said Mohammad Al-Ayoubi, Managing Director, Social Clinic. This was reflected with a narrative that follows a hilariously chaotic scenario where over 5,000 unexpected winners storm the CEO's office after an online competition blunder. Amid potential lawsuits and riot-level anger, the CEO remains calm and cool, because of his KAFY coffee. 在 Instagram 查看這則貼文 @ 分享的貼文 Social Clinic also claims to have spot's set design visually support the comedic tropes of the ad. The retro clothing, 80s accessories and old-fashioned computer system was strategically designed to create a nostalgic yet contemporary feel. 'Adham Abbas, our talented Senior Art Director and the Ad's director, brought it all together into a bold, funny, and culturally relevant commercial,' said Al-Ayoubi. The agency claims that the response to the launch has been nothing short of impactful. 'Our comedic ad has resonated strongly online, sparking memes and laughter across social media. Users are buzzing, sharing the ad and embracing its central message: the almost magical, mood-boosting power of KAFY,' Al-Ayoubi added. He also said the brand's tagline, 'Kafy is the solution to all problems,' has gained positive feedback, with comments like, 'This is the best ad I've seen in a while,' fueling user-generated content and amplifying the campaign's reach. Ultimately, the launch ad for KAFY aims to be more than just an ad, but also a lighthearted and memorable experience. Credits: Client: KAFY Mohammed Farsi, Co-Founder Creative agency: Social Clinic Rayyan Jamjoom, CEO Mohamad El Ayoubi, Managing Director Shawkat Al Nuaimi, Head of Creative and Production Mohamad Hamada, Creative Director Adham Abbas, Senior Art Director Riem Al Azem, Client Services Director Mona Missaoui, Senior Account Manager Joury Badr, Account Executive Production house: BIGZ Adham Abbas, Director
Trade Arabia
20-04-2025
- Entertainment
- Trade Arabia
Saudi agency goes global with Aroya campaign featuring the Ronaldos
Social Clinic, a Saudi-born creative agency, said it has achieved a key milestone: leading the creative development and execution management of Aroya Cruises' new campaign, starring global icons Cristiano Ronaldo and Georgina Rodríguez in their first-ever brand campaign together. Aroya Cruises, launched in June 2023, is a division of Cruise Saudi, a portfolio company of Saudi sovereign wealth fund PIF. The brand is part of Saudi Arabia's Vision 2030 strategy, with the goal of transforming the kingdom into a leading global tourism destination. The campaign, titled 'Yalla Aroya Cruise,' takes a cinematic, playful approach - offering a glimpse into how Cristiano and Georgina turn a regular day at home into a spark of cruise excitement. From a sea view through the curtains to a coffee mug transformed by anticipation, the film captures the spirit of escapism in a fresh and modern way, said a statement from Social Clinic. A fully integrated creative and media agency in Riyadh and Jeddah, Social Clinic is . Known for its culturally attuned thinking and strategic-first approach, the agency partners with brands to create work that moves people and drives measurable impact. The Saudi creative agency was responsible for developing the creative platform, directing the narrative and tone of the campaign, managing production and post-production, and delivering the full communications rollout across digital and social platforms, as well as news and media channels. "This collaboration is a proud moment for Saudi creativity - two Saudi-born brands coming together to deliver a story on a global stage," remarked its CEO Rayyan Jamjoom. "Seeing Aroya Cruises and Social Clinic lead a campaign with two of the world's most recognized figures reflects the ambition and capability emerging from the kingdom's creative industry," he added. Turky Kari, the Executive Marketing Director at Aroya Cruises, said: "Our mission was to breathe life into Aroya as a brand that's not only aspirational and global, but truly one-of-a-kind."
Campaign ME
17-04-2025
- Entertainment
- Campaign ME
Who brought Cristiano Ronaldo and Georgina Rodríguez's first collab ad to life?
Social Clinic, a Saudi-born creative agency, has revealed its involvement – including creative development and execution management – for AROYA Cruises' new campaign, starring global icons Cristiano Ronaldo and his partner Georgina Rodríguez in their first-ever brand campaign together. The campaign, titled Yalla, AROYA Cruises, took a cinematic, playful approach – offering a glimpse into how Ronaldo and Rodríguez turn a regular day at home into a spark of cruise excitement. Using advanced CGI and visual storytelling, the campaign is a first-of-its-kind for AROYA Cruises, which launched in December 2024. 'This collaboration is a proud moment for Saudi creativity — two Saudi-born brands coming together to deliver a story on a global stage,' said Rayyan Jamjoom, CEO of Social Clinic. 'Seeing AROYA Cruises and Social Clinic lead a campaign with two of the world's most recognised figures reflects the ambition and capability emerging from the Kingdom's creative industry.' Social Clinic was responsible for: Developing the creative platform, Directing the narrative and tone of the campaign, Managing production and post-production, and Delivering the full communications rollout across digital and social platforms, as well as news and media channels. The digital campaign has been launched on the Cristiano Ronaldo's and Georgina Rodríguez's respective Instagram channels, in collaboration with AROYA Cruises, following a series of teasers In the film, which captures the spirit of escapism in a fresh and modern way, the world-renowned footballer is seen at home planning the next holiday with his long-term partner. Rodríguez swipes through options on her phone before selecting AROYA Cruises. The couple's home then transforms into the luxurious AROYA ship, complete with sun lounges, branded kitchenware and a balcony with incredible views of the sea. View this post on Instagram A post shared by Social Clinic (@socialclinicsa) Ronaldo shows off his impressive football skills before the couple head out to the balcony to end the campaign with a call to action, saying 'Yalla,' the colloquial Arabic term for 'Let's go', which also happens to be the AROYA Cruises' brand tagline. 'Our mission was to breathe life into AROYA as a brand that's not only aspirational and global, but truly one-of-a-kind,' said Turky Kari, Executive Marketing Director at AROYA Cruises. 'Social Clinic came in with bold ideas and an incredible collaborative energy that helped us craft a campaign bursting with personality, style, and international flair — everything AROYA stands for,' Kari concluded. CREDITS: Client: AROYA Cruises Creative agency: Social Clinic
