Who brought Cristiano Ronaldo and Georgina Rodríguez's first collab ad to life?

Campaign ME

17-04-2025

Social Clinic, a Saudi-born creative agency, has revealed its involvement – including creative development and execution management – for AROYA Cruises' new campaign, starring global icons Cristiano Ronaldo and his partner Georgina Rodríguez in their first-ever brand campaign together.
The campaign, titled Yalla, AROYA Cruises, took a cinematic, playful approach – offering a glimpse into how Ronaldo and Rodríguez turn a regular day at home into a spark of cruise excitement. Using advanced CGI and visual storytelling, the campaign is a first-of-its-kind for AROYA Cruises, which launched in December 2024.
'This collaboration is a proud moment for Saudi creativity — two Saudi-born brands coming together to deliver a story on a global stage,' said Rayyan Jamjoom, CEO of Social Clinic. 'Seeing AROYA Cruises and Social Clinic lead a campaign with two of the world's most recognised figures reflects the ambition and capability emerging from the Kingdom's creative industry.'
Social Clinic was responsible for:
Developing the creative platform,
Directing the narrative and tone of the campaign,
Managing production and post-production, and
Delivering the full communications rollout across digital and social platforms, as well as news and media channels.
The digital campaign has been launched on the Cristiano Ronaldo's and Georgina Rodríguez's respective Instagram channels, in collaboration with AROYA Cruises, following a series of teasers
In the film, which captures the spirit of escapism in a fresh and modern way, the world-renowned footballer is seen at home planning the next holiday with his long-term partner. Rodríguez swipes through options on her phone before selecting AROYA Cruises.
The couple's home then transforms into the luxurious AROYA ship, complete with sun lounges, branded kitchenware and a balcony with incredible views of the sea.
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Ronaldo shows off his impressive football skills before the couple head out to the balcony to end the campaign with a call to action, saying 'Yalla,' the colloquial Arabic term for 'Let's go', which also happens to be the AROYA Cruises' brand tagline.
'Our mission was to breathe life into AROYA as a brand that's not only aspirational and global, but truly one-of-a-kind,' said Turky Kari, Executive Marketing Director at AROYA Cruises.
'Social Clinic came in with bold ideas and an incredible collaborative energy that helped us craft a campaign bursting with personality, style, and international flair — everything AROYA stands for,' Kari concluded.
CREDITS:
Client: AROYA Cruises
Creative agency: Social Clinic