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Yahoo
4 days ago
- Entertainment
- Yahoo
YouTube Add New CTA Options for Promote, More Images in Community Posts
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube has announced a new update for Community Posts, while it's also adding new CTA options for in-stream promotions, and the capacity to edit auto-dubbed clips. First off, on Community Posts. YouTube's giving channel managers more ways to express themselves in their social-like updates, by increasing the number of images available in your posts. As per YouTube: 'Until now, creators could only upload five images per post on their channel. Now, creators will be able to upload up to 10 images per post.' So a pretty straightforward change, more images for your posts, which could facilitate more context, more engagement opportunities, etc. YouTube says that this option is being launched across all surfaces this week. YouTube's also making it easier to update clips in which you've applied auto-dubbing, with the system now able to re-process edited clips to ensure the dubbing is accurate. 'Creators will soon be able to use Studio Editor for videos that have automatic dubbing enabled. After changes are saved, the autodub tracks will be recreated to match the edits.' So you'll have more capacity to manage and maintain your videos that you've used auto-dubbing on, with YouTube now able to review those changes, and keep your content accessible in other languages. YouTube's gradually rolling out auto-dubbing to more users, with all verified creators now able to access the option. YouTube also notes that editing videos with manually uploaded multi-language captions is coming later this year. Finally, YouTube's also rolling out a new update for YouTube Promote, which will give creators more call-to-action (CTA) options for their promotions. As you can see in this example, YouTube will now provide more CTA button options to choose from when setting up your Promote campaigns. 'When a campaign is created with a goal of more website visits, creators can now identify a more granular desired outcome such as 'Book Now,' 'Get Quote,' 'Contact Us,' etc. This is currently available only on desktop.' Creators can use Promote campaigns to boost their Shorts and/or videos directly from YouTube or YouTube Studio, without needing to go to Google Ads. Creators can also use Promote to get more channel subscribers, increase video views, and more. Some handy updates, without being game-changing, but providing more capacity to manage and maintain your YouTube content. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
28-07-2025
- Business
- Yahoo
LinkedIn Shares Overview of its Latest Ad System Updates [Infographic]
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. If you're a regular reader of Social Media Today, you're likely across all of the latest updates and improvements within LinkedIn's ad systems. But if you're not reading every single post, you may have missed something, and that tweak could end up playing a big part in improving your LinkedIn marketing and outreach process. That's where this new summary infographic comes in. LinkedIn recently published an overview of some of its latest and greatest ad improvements, and there could be a few notes and pointers that are relevant to your approach. Worth a look – you can find more info on the latest LinkedIn ad updates either via SMT or on the LinkedIn website. Recommended Reading An Overview of LinkedIn's Ad Options and Targeting Tools [Infographic] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
16-07-2025
- Business
- Yahoo
LinkedIn Shares Insights Into Key Elements Driving Video Content Engagement
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. If you're not posting video on LinkedIn, you're likely missing out on a significant opportunity. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats, while video posts are shared 20x more than any other content type. Yeah, those are some pretty compelling stats, and if you want to maximize your video efforts in the app, LinkedIn has published a new guide to help you with just that. LinkedIn's 11-page 'Art and Science of Video Storytelling' report is based on analysis of over 13,000 B2B video ads, in order to identify the key creative elements that consistently lead to higher engagement. As per LinkedIn: 'What we found was the best performing videos didn't necessarily have the most impressive production budgets, but they were the most creatively intentional, emotionally grounded, and culturally in tune.' The report includes a heap of stats on LinkedIn video engagement, including overall interaction, and the challenges facing creators: The data highlights five key principles that drive LinkedIn video engagement, and should be factored into your planning: The report breaks down each of these elements in detail, explaining the key factors behind each: Each includes more stats on video engagement, as well as links to relevant case studies and further info about LinkedIn's video offerings: There's a heap to take in here, and if you are thinking about posting video on LinkedIn as part of your content strategy, it's definitely worth downloading the report, and reading through the various considerations. And while the main focus is on ads, the same principles apply to organic video posts, with relative engagement across both set to follow similar principles in viewership. Definitely worth considering for your broader content strategy. You can download LinkedIn's 'Art and Science of Video Storytelling' report here. Recommended Reading LinkedIn Shares New Insights Into AI Adoption and How Various Industries Are Being Impacted Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-07-2025
- Business
- Yahoo
An Overview of LinkedIn's Ad Options and Targeting Tools [Infographic]
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Are you considering adding LinkedIn ads into your digital marketing mix? It could be worth a discussion. LinkedIn is now seeing more engagement than ever, and with over a billion members, its audience is also significant enough across most sectors to provide some benefit. If you can reach the right audience. On that front, LinkedIn has published a new overview of its ad and targeting options, including its Accelerate AI-powered campaigns, which utilize its systematic understanding of user engagement to get your ads in front of the most relevant audience. Some handy tips, all in a single overview. You can learn more about LinkedIn's evolving ad options here.
