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Tesla's entry will raise the bar for EVs in India, says Mahindra's Velusamy R
Tesla's entry will raise the bar for EVs in India, says Mahindra's Velusamy R

Time of India

time21-07-2025

  • Automotive
  • Time of India

Tesla's entry will raise the bar for EVs in India, says Mahindra's Velusamy R

Tamil Nadu's electric vehicle (EV) ecosystem has come a long way since 2021, when Mahindra and Mahindra (M&M) began developing its born-electric SUVs at the Mahindra Research Valley (MRV) near Chennai. In an interview with The Times of India , Velusamy R, President of Automotive Technology and Product Development at M&M, spoke about the transformation of the state's EV landscape and what lies ahead. Velusamy, who set up MRV and now leads M&M's EV strategy, recalled the early days of building the electric SUV platform. 'When we started in 2021, Tamil Nadu's EV ecosystem was in a nascent stage. There was more curiosity than capability,' he said. Supplier partners were only beginning to develop EV-specific expertise, academic institutions hadn't fully pivoted towards EV research, and policy frameworks were still evolving. Despite these limitations, Mahindra invested in building capabilities by collaborating with global experts across Europe, the US, Korea, and the UK to upgrade the skills of its engineering workforce. Over time, MRV became a hub for innovation, enabling the development of the company's electric-origin SUVs and fostering a culture of component and software innovation. Tamil Nadu emerges as a leading EV hub Velusamy highlighted the rapid progress made since then. 'Today, tier-1 and tier-2 suppliers are actively investing in EV technologies, and the state government has provided strong policy support, including road tax exemptions and capital subsidies,' he said. Coimbatore, where Mahindra has established its Software Defined Vehicle (SDV) centre, has become a key location for developing software and electrical architecture for EVs. Velusamy noted that Tamil Nadu's growing charging infrastructure and its strong tech base have been instrumental in building Mahindra's ground-up electric platforms. Competition from Tesla seen as a positive force Responding to Tesla's entry into the Indian market, Velusamy welcomed the competition in the premium EV segment. 'It will raise the bar, but it also drives innovation. As Anand Mahindra said, 'Looking forward to seeing you at the charging station,'' he remarked, adding that while the immediate manufacturing impact may be limited, Tesla's entry sends the right signal to suppliers to align with global standards. He also lauded the Tamil Nadu government's efforts to expand its EV roadmap to include battery recycling and raw material strategies. 'The state is looking at EVs from a full life-cycle perspective, not just from a manufacturing angle,' Velusamy said, adding that other Indian states are also beginning to adopt such comprehensive approaches under central government guidelines. What states need to support EV development On what it takes for a state to become a successful EV product development hub, Velusamy stressed the need for engineering talent, electronics and software supplier networks, battery and cell development capabilities, and strong R&D infrastructure. He believes Tamil Nadu already has a solid foundation in all these areas.

Tesla will raise the bar for high-end EVs
Tesla will raise the bar for high-end EVs

Time of India

time20-07-2025

  • Automotive
  • Time of India

Tesla will raise the bar for high-end EVs

Velusamy R is president, automotive technology and product development, at Mahindra and Mahindra. His focus is electric mobility in particular. The man who set up Mahindra Research Valley (on Chennai's outskirts), has turned it into an innovation hub that drives M&M's product development. He now spearheads the EV portfolio, the XUV and BE (born electric) brands. In a conversation with TOI, he spoke about EVs, Tamil Nadu, and the future. Excerpts: MRV is the crucible that birthed M&M's born electric range. When you first started working on this project, what was TN's EV ecosystem like? When we embarked on the development of the electric origin SUV at MRV in 2021, the EV ecosystem in TN was in a nascent stage. It was a moment of curiosity rather than capability. Our supplier partners were still building their EV-specific competencies, academia hadn't fully pivoted toward EV-focused research, and policy frameworks were in the process of evolving. Despite challenges, we recognized untapped potential. At MRV, we had a rich pool of engineers, research scholars, and technocrats. What we needed was to equip them with skills required for cutting-edge EV tech. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Learn How To Write Faster for Work (Find Out Now) Grammarly Learn More Undo To bridge this gap, we collaborated with experts in academia and consultants from Europe, the US, Korea, the UK, and across the globe to develop specialized knowledge and expertise. Over time, MRV transformed into a nucleus of innovation, bringing together engineering talent, fostering component development, and cultivating a culture of innovation. This effort laid the foundation for developing the electric origin SUVs. You Can Also Check: Chennai AQI | Weather in Chennai | Bank Holidays in Chennai | Public Holidays in Chennai How has the local EV ecosystem evolved? Today, we see tier-1 and tier-2 suppliers investing in EV-specific tech. The govt has backed this with targeted EV policies & TN is becoming a leading EV hub with major global and domestic automotive players investing here. The state is actively expanding its EV charging infrastructure to accelerate EV adoption. The state also continues to offer 100% road tax exemption and capital subsidies, making it a more attractive destination for EVs in India. Cities such as Coimbatore, where our Mahindra Software Defined Vehicle centre is located, are emerging as strong hubs for software development. We have leveraged the local tech base to develop electrical architecture from the ground up and a software-defined vehicle platform for our electric-origin SUVs. With Tesla finally debuting in India, will the battle for high-end luxury EVs heat up? How will it impact the manufacturing and component sourcing ecosystem? The arrival of Tesla will undoubtedly raise the bar, especially in the premium EV segment. But we see this as an opportunity. At Mahindra, competition pushes us to innovate. Chairman Anand Mahindra summed it up perfectly when he welcomed Tesla with a message, "Competition drives innovation. Looking forward (sic) to seeing you at the charging station." While initial local impact on manufacturing may be limited, it sends the right signals encouraging suppliers to scale up and align with global benchmarks. TN govt is looking to expand its EV footprint to include battery scrappage and recycling as well as raw material. Is that the right way? Are other EV hubs in India also doing that? Tamil Nadu's push into battery recycling and scrappage infrastructure shows foresight. The state is looking at EVs not just from a product development and manufacturing lens, but from a full life-cycle perspective. Other states are also taking early steps under the Centre's guidelines, which is encouraging. What are the most critical requirements that a state must have to become an EV product development hub? What more can Tamil Nadu do in this respect? We need strong engineering talent, a robust base in electronics manufacturing and software suppliers, battery & cell development capability, coupled with R&D support. Tamil Nadu already has a solid foundation both in academia as well as the supplier ecosystem.

QNX named foundational OS for Eclipse S-CORE project
QNX named foundational OS for Eclipse S-CORE project

Yahoo

time19-06-2025

  • Automotive
  • Yahoo

QNX named foundational OS for Eclipse S-CORE project

QNX, a division of BlackBerry, has announced that its Software Development Platform (SDP) 8.0 will serve as the foundational operating system for the Eclipse Foundation's Safe Open Vehicle Core (S-CORE) Project. This collaboration aims to expedite the development timelines for automaker Software Defined Vehicle (SDV) projects and reduce the costs associated with moving from research to production. The S-CORE project represents a significant step forward in establishing a common, open, and safety-critical software platform for the automotive industry. It is an open-source initiative under the Eclipse Software Defined Vehicle (SDV) Working Group, which includes industry leaders such as BMW Group, Mercedes-Benz, ETAS, Qorix, and Accenture. Together, they are developing an open-source core stack for SDVs, focusing on embedded high-performance Electronic Control Units (ECUs). The initial release of S-CORE (v0.5) is set to provide essential functionalities like application orchestration, inter-process communication (IPC), and logging & persistency. To support these features, QNX SDP 8.0 has been chosen as the operating system for the initial reference platform. This integration is part of the QNX Everywhere initiative, which offers expanded access to QNX's high-performance foundational software for non-commercial purposes, benefiting students, educational institutions, research organizations, and OEMs for early prototyping. The QNX Everywhere initiative grants free access to QNX SDP 8.0 for non-commercial use, along with complimentary resources and on-demand training. This initiative is designed to facilitate learning, experimentation, and innovation in embedded systems. By leveraging the reliability of operating systems like QNX alongside the adaptability of open-source development, the S-CORE project enables contributors and adopters to innovate more rapidly and efficiently, from the proof-of-concept stage all the way through to production. QNX COO and head of Products, Engineering and Services John Wall said: "Embracing our role as the foundational operating system for the Eclipse S-CORE Project is a testament to QNX's trusted reputation within the automotive industry. This milestone benefits OEMs by enabling easy and simple access to QNX 8 software for non-commercial use for advanced prototyping to accelerate development cycles. "By enabling Eclipse S-CORE and with support from a who's who of major automakers and Tier 1s, we're thrilled to provide more non-commercial developers with free access to QNX SDP 8.0, enabling them to build the future of automotive technology with confidence and efficiency." "QNX named foundational OS for Eclipse S-CORE project" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

There's no point buying a new car if your old one keeps updating itself
There's no point buying a new car if your old one keeps updating itself

Auto Express

time21-05-2025

  • Automotive
  • Auto Express

There's no point buying a new car if your old one keeps updating itself

If you think in-car tech has advanced quickly in recent times, then you're in for a warp-speed experience in the coming years. Tech geeks have long been talking about the advent of the Software-Defined Vehicle, or SDV, where the computer brain of the car becomes a defining feature, linking the clever systems to open up new connectivity possibilities. Advertisement - Article continues below Listening to experts at last week's FT Future of the Car Summit in London, the possibilities are intriguing as things accelerate. Much as the monthly cost of smartphones has conditioned many car buyers to the monthly outlay of leasing a model rather than buying outright, the phone industry has also prepared us for the concept of updates, which are increasingly the norm for modern connected vehicles. Obviously these don't update while you're driving, but through a process of constant evolution, they mean your car is better after a couple of years than it was when you got it. But this does prompt a few questions that could fundamentally change our relationship with our car. Firstly, are we going to have to view them as we do our entertainment packages? Will monthly car bundles for additional features become an equivalent of Netflix or Spotify on our bank statements? And will you get them cheaper if you put up with personalised in-car adverts? You might also wonder why you should buy a new model, if yours is being constantly updated with the latest features, even though it is three, four or five years old. Removing the need to get the latest tech will, for some, be a reason to keep their current car. That's not great for firms trying to sell new vehicles. But possibly the biggest issue, in the long term at least, is the four-wheel equivalent of obsolete software. Anyone with an Apple product will be familiar with the moment a message pops up to say an app or service won't work any more, because your device doesn't have the latest operating system. Imagine getting in your car and finding stuff that worked yesterday doesn't anymore, because the software is now obsolete, even though the vehicle works perfectly well. The car industry has some work to do to prove that safeguards are in place to make the automotive software revolution a positive thing for drivers of models old and new. Do you think there is too much tech in modern cars? Let us know your thoughts in the comments section... Find a car with the experts Kia is returning to its 'Keeping It Affordable' roots Kia is returning to its 'Keeping It Affordable' roots Mike Rutherford thinks new cars are simply too expensive, but some manufacturers are starting to do something about it Flawed hybrid car efficiency data to stifle UK EV sales and propagate pollution Flawed hybrid car efficiency data to stifle UK EV sales and propagate pollution Half a million extra PHEVs could reach UK roads by 2030 in place of cleaner EVs due to changes surrounding the ZEV Mandate Best electric cars 2025: the top 10 best EVs you can buy Best electric cars 2025: the top 10 best EVs you can buy Thinking about making the switch to an electric vehicle? Here are the EVs that should be on your shortlist, and why… Best cars & vans 14 May 2025

Software Defined Vehicle (SDV) Market Research 2025 - Global Forecast to 2030 with Tesla, Li Auto, NIO, Rivian, XPENG, and ZEEKR Leading the $1.23 Trillion Industry
Software Defined Vehicle (SDV) Market Research 2025 - Global Forecast to 2030 with Tesla, Li Auto, NIO, Rivian, XPENG, and ZEEKR Leading the $1.23 Trillion Industry

Yahoo

time27-02-2025

  • Automotive
  • Yahoo

Software Defined Vehicle (SDV) Market Research 2025 - Global Forecast to 2030 with Tesla, Li Auto, NIO, Rivian, XPENG, and ZEEKR Leading the $1.23 Trillion Industry

Software Defined Vehicle Market Dublin, Feb. 27, 2025 (GLOBE NEWSWIRE) -- The "Software Defined Vehicle Market by SDV Type (Semi-SDV. SDV), E/E Architecture (Distributed, Domain Centralised, Zonal Control), Vehicle Type (Passenger Car and Light Commercial Vehicle) and Region - Global Forecast to 2030" report has been added to Software Defined Vehicle Market size is projected to grow from USD 213.5 billion in 2024 to USD 1.23 trillion by 2030, at a CAGR of 34.0% The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the Software Defined Vehicle market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the Software Defined Vehicle market. This report covers a competitive analysis of SMEs/startups in the Software Defined Vehicle market ecosystem. SDVs are becoming increasingly popular due to various factors such as Consumers benefit from a highly personalized driving experience, with settings and preferences customized as per drivers. For OEMs, SDVs open up new revenue streams by allowing them to sell software-based features and services. Moreover, the rise of pay-per-use mobility models offers flexible usage options like car-sharing and subscriptions, catering to modern consumer preferences. The Software Defined Vehicle market comprises major manufacturers such as Tesla (US), Li Auto Inc. (China), NIO (China), Rivian (US), XPENG Inc. (China), and ZEEKR (China), etc. Europe shows high growth potential for Software Defined Vehicle presents a huge growth opportunity for the Software Defined Vehicle market, which is characterized by stringent safety requirements and a need for better user experience. It is home to leading OEMs such as Volkswagen, BMW, Renault, Stellantis, and Mercedes-Benz, which are transitioning toward SDVs. In Europe, OEMs are expanding in the region through strategic partnerships and instance, in February 2023, CARIAD GmbH acquired Hexad GmbH's Mobility Services Platform unit which enhanced its cloud service capabilities for Volkswagen Group's digital automotive ecosystem. This acquisition integrated over 75 Hexad developers into CARIAD which strengthened its software development for improved digital services across Group brands. Also, in March 2024, Volkswagen Group plans to utilize its 23 regional plants to support the development and production of SDVs in Europe. Zonal Controller Architecture is likely to be the leading segment in the Software Defined Vehicle market by E/E Architecture during the forecast come with an array of electronic features developed for improved driving comfort, vehicle safety, and fault detection. SDV providers such as Tesla (US), NIO (China), XPENG (China), ZEEKR (China), and Li Auto Inc. (China) have adopted a software-first approach in which they start with zonal control units to utilize the advanced and integrated software features of SDVs. Legacy OEMs also plan to shift to zonal compute systems with their SDV plans to integrate XPENG's CES architecture in its vehicles, starting from 2026, which will be equipped with zonal control central computing. Other OEMs such as Hyundai, Mercedes, and BMW also plan to shift to zonal control architecture by 2026-2028, incorporated in their latest vehicle platforms. Zonal controllers allow OEMs to control the whole vehicle through 4-10 HPCs per vehicle and reduce the need for excessive wiring in the vehicles. Thus, the transition to zonal control is seen as a significant step towards fully realizing the potential of SDVs, offering a more streamlined, adaptable, and efficient vehicle report provides insights on the following pointers: Analysis of key drivers (Reduced recall and manufacturing costs, personalized client engagement, integration of ADAS digital cockpits, and increasing adoption of 5G technology), restraints (Limited over-the-air updates and increase in risk of cyberattacks), opportunities (Remote diagnostics, Pay-per-use mobility, SDV platform monetization and Digital twin for emergency repair), and challenges (Complex software updates and security patching and risk of data breach) influencing the growth of the Software Defined Vehicle market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Software Defined Vehicle market. Market Development: Comprehensive information about lucrative markets - the report analyses the Software Defined Vehicle market across varied regions. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Software Defined Vehicle market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Tesla (US), Li Auto Inc. (China), NIO (China), Rivian (US), XPENG Inc. (China), and ZEEKR (China), among others in the Software Defined Vehicle market. Key Attributes: Report Attribute Details No. of Pages 254 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $213.5 Billion Forecasted Market Value (USD) by 2030 $1230 Billion Compound Annual Growth Rate 34.0% Regions Covered Global Companies Featured Tesla Li Auto Inc. Zeekr Xpeng Inc. Nio Rivian Volkswagen AG Hyundai Motor Corporation Ford Motor Company General Motors Renault Group Toyota Motor Corporation Stellantis Mercedes-Benz AG Byd BMW Nvidia Corporation Qualcomm Technologies Inc. Blackberry Limited Vector Informatik GmbH Google Inc. Amazon Inc. Microsoft Mobileye Tencent Alibaba Horizon Robotics Tata Technologies Kpit Technologies For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Software Defined Vehicle Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio

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