Latest news with #Sojern
Travel Daily News
3 days ago
- Travel Daily News
Sojern, Sonders and ELTA find 2025 Global Pride Travel Trends
Sojern, Sonders and Beach, and ELTA unveil fresh insights into LGBTQ+ travel behaviour across top Pride destinations worldwide. As Pride Month kicks off, new global flight data from the leading digital marketing platform built for hospitality, Sojern, in collaboration with partners Sonders & Beach and the European LGBTQ+ Travel Alliance (ELTA), reveals how – and where – the world is travelling for Pride in 2025. Sonders & Beach is bringing these insights to life by certifying destinations, hotels, and events – ensuring Pride travellers can enjoy verified inclusive and sustainable travel experiences across Europe and beyond. Key findings include: Pride Planning Starts Early: Searches for Athens, Brussels, and Rome spiked around Valentine's Day, suggesting it may act as a key emotional trigger. Brussels, in particular, showed early planning behaviour – valuable insight for marketers looking to capture interest from this audience in advance. Long-Haul, Solo & Leisure-Led: Over 45% of Pride travel involved long-haul trips (4,800+ km), with 58% of travellers booking solo and primarily for leisure—though 'bleisure' travel sees a noticeable rise ahead of parade weekends. Where They're Coming From: Western Europe (35%) just edges out North America (33%) in total volume, but the USA (28%) remains the single largest feeder country, followed by Brazil (7%) and Spain (5%). New York, London, and Los Angeles lead by metro. World Pride Watch: While Copenhagen (2021) and Sydney (2023) triggered clear travel surges, Washington D.C.'s 2025 edition has shown more modest momentum—potentially reflecting broader geopolitical concerns or a shift in traveller priorities toward cost, proximity, or local programming over attending the 'biggest' global Pride. As Pride travellers seek not just celebration but meaningful, inclusive experiences, brands that proactively invest in authentic engagement stand to gain. With new EU regulations emphasising social sustainability – and LGBTQ+ rights globally under scrutinity – ELTA is working with partners to not only harness these trends for Pride Month, but to shape the future of inclusive tourism. With the LGBTQ+ tourism market valued at $357b. in 2025, these insights offer critical guidance for destinations, travel brands, and marketers looking to connect authentically with Pride travellers.
Cision Canada
24-04-2025
- Business
- Cision Canada
Sojern Introduces New Members to Destinations Advisory Board During Florida Meeting
SAN FRANCISCO, April 24, 2025 /CNW/ -- Sojern, the leading marketing platform built for hospitality, is thrilled to announce the latest members of its esteemed 2025 Destinations Advisory Board. This board is composed of influential destination leaders from across North America, and its members convened yesterday to welcome exceptional new members. This year, the Destinations Advisory Board gathered in Kissimmee, Florida, and the event was hosted in partnership with Brett Laiken, CMO at VISIT FLORIDA. "We've partnered with Sojern to deploy targeted multichannel digital advertising campaigns aimed at boosting visitation throughout the state. This partnership allows us to track visitor data and measure the economic impact of current visitors, positioning us to more effectively attract new travelers," said Brett Laiken, CMO at VISIT FLORIDA. "I'm excited to welcome Sojern's Destinations Advisory Board to Florida, where we can not only highlight the diverse experiences our state has to offer, but also engage in important industry discussions and collaborate on innovative solutions for destination marketers nationwide." "It is such a privilege to spend time with our Destinations Advisory Board members. From AI and sustainability to international political dynamics affecting global travel and disaster recovery, they are exceptional experts who dive deep into today's most pressing issues and uncover forward-thinking solutions that will shape the future of destination marketing for years to come," said Stephanie Dunford, Commercial Director, US Destinations & Attractions at Sojern. "Their collective knowledge only serves to deepen Sojern's insights, giving us incredible context as we work to equip destination marketers to identify and reach their ideal travelers." While Sojern's commitment to investing in destinations includes helping them identify and engage with ideal travelers, the company is also dedicated to elevating the industry as a whole. Together, Sojern's Destinations Advisory Board will collaborate to address the unique needs of the destination industry and identify innovative solutions to help destinations across the world to thrive. The 2025 Board of Advisors brings together experienced tourism leaders who share a commitment to driving the industry forward. Sojern is pleased to introduce the newest board members for 2025: New board members will join current board members, including: Brett Laiken, CMO, VISIT FLORIDA Cory Jobe, President & CEO, Great Rivers & Routes Tourism Bureau Erika DiProfio, Associate VP of Global Brand Advertising, Visit California Janette Roush, SVP Innovation and Chief AI Officer, Brand USA Jennifer Walker, SVP & CMO, Visit Dallas Nicole Stacey, Vice President, Destination Development, Visit Pensacola Robin McClain, CMO, Destination DC Stephen Hoshaw, Sr. Director of Tourism Marketing, Eugene Cascades & Coast Stuart Butler, CMO, Visit Myrtle Beach From co-op strategies to the recently released State of Destination Marketing 2025 report offering insights from nearly 200 destination marketing organizations (DMOs) from around the world, Sojern has long been a reliable partner for DMOs, providing cutting-edge solutions to boost visitation and highlight the economic benefits of digital marketing programs. Sojern plans to expand its Destination Advisory Board to Europe later this year to support the growth of its European destination business. To learn more about how Sojern collaborates with destination marketers, please visit: Sojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
