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Fashion Network
06-08-2025
- Business
- Fashion Network
Kering's Brioni brings luxury tailoring to Como 1907 football club
Brioni is bringing its Roman tailoring heritage to the pitch—off the pitch, that is. The menswear label is partnering with Italy's Como 1907 football club, dressing its players for official appearances throughout the 2025–2026 season. The club's growing visibility since its 2024 promotion to Serie A makes it a fitting match. At official appearances, Como 1907 players will sport Brioni's signature navy blue ensemble—a refined double-breasted suit in Solaro fabric paired with the house's iconic Trama cotton polo shirt. The partnership will also be marked by a series of dedicated initiatives throughout the 2025–2026 season, according to the brand. With its stadium nestled along the shores of Lake Como—one of Italy's most picturesque and celebrity-frequented destinations—Como 1907 blends deep heritage with youthful energy. Eight of its twenty players are under the age of 20, and the team is returning to Serie A for the first time in 21 years. Its mix of tradition and modern appeal has positioned the club as a natural match for the world of luxury. Over the past year, Como 1907 has drawn global attention through a series of bold, unexpected moves. Backed by Indonesian conglomerate Djarum Group and with Thierry Henry as a minority shareholder, the club sponsored a Rhude fashion show on Lake Como in 2023. It later appointed Rhude's founder, Rhuigi Villaseñor, as its brand director, reinforcing its goal to evolve into a full-fledged lifestyle brand. Brioni, too, is in the midst of a revival. Founded in Rome in 1945 and acquired by Kering in 2011, the Italian luxury label has emerged from a period of restructuring. In Kering's most recent half-year results, the group noted Brioni's improved performance and its evolution beyond the traditional world of suiting. Today, Brioni's momentum is driven by elevated casualwear—knitwear, leather pieces, and signature items such as the cardigan and travel jacket—that blend refined craftsmanship with relaxed elegance. To support this new chapter, the brand recently refreshed its leadership team. Federico Arrigoni, formerly deputy general manager at Saint Laurent, has been named general manager, while Flavio Cerbone joins as marketing director from the Prada Group.
Fashion Network
01-08-2025
- Business
- Fashion Network
Kering's Brioni brings luxury tailoring to Como 1907 football club
Brioni is bringing its Roman tailoring heritage to the pitch—off the pitch, that is. The menswear label is partnering with Italy's Como 1907 football club, dressing its players for official appearances throughout the 2025–2026 season. The club's growing visibility since its 2024 promotion to Serie A makes it a fitting match. At official appearances, Como 1907 players will sport Brioni's signature navy blue ensemble—a refined double-breasted suit in Solaro fabric paired with the house's iconic Trama cotton polo shirt. The partnership will also be marked by a series of dedicated initiatives throughout the 2025–2026 season, according to the brand. With its stadium nestled along the shores of Lake Como—one of Italy's most picturesque and celebrity-frequented destinations—Como 1907 blends deep heritage with youthful energy. Eight of its twenty players are under the age of 20, and the team is returning to Serie A for the first time in 21 years. Its mix of tradition and modern appeal has positioned the club as a natural match for the world of luxury. Over the past year, Como 1907 has drawn global attention through a series of bold, unexpected moves. Backed by Indonesian conglomerate Djarum Group and with Thierry Henry as a minority shareholder, the club sponsored a Rhude fashion show on Lake Como in 2023. It later appointed Rhude's founder, Rhuigi Villaseñor, as its brand director, reinforcing its goal to evolve into a full-fledged lifestyle brand. Brioni, too, is in the midst of a revival. Founded in Rome in 1945 and acquired by Kering in 2011, the Italian luxury label has emerged from a period of restructuring. In Kering's most recent half-year results, the group noted Brioni's improved performance and its evolution beyond the traditional world of suiting. Today, Brioni's momentum is driven by elevated casualwear—knitwear, leather pieces, and signature items such as the cardigan and travel jacket—that blend refined craftsmanship with relaxed elegance. To support this new chapter, the brand recently refreshed its leadership team. Federico Arrigoni, formerly deputy general manager at Saint Laurent, has been named general manager, while Flavio Cerbone joins as marketing director from the Prada Group.
Fashion Network
01-08-2025
- Business
- Fashion Network
Kering's Brioni brings luxury tailoring to Como 1907 football club
Brioni is bringing its Roman tailoring heritage to the pitch—off the pitch, that is. The menswear label is partnering with Italy's Como 1907 football club, dressing its players for official appearances throughout the 2025–2026 season. The club's growing visibility since its 2024 promotion to Serie A makes it a fitting match. At official appearances, Como 1907 players will sport Brioni's signature navy blue ensemble—a refined double-breasted suit in Solaro fabric paired with the house's iconic Trama cotton polo shirt. The partnership will also be marked by a series of dedicated initiatives throughout the 2025–2026 season, according to the brand. With its stadium nestled along the shores of Lake Como—one of Italy's most picturesque and celebrity-frequented destinations—Como 1907 blends deep heritage with youthful energy. Eight of its twenty players are under the age of 20, and the team is returning to Serie A for the first time in 21 years. Its mix of tradition and modern appeal has positioned the club as a natural match for the world of luxury. Over the past year, Como 1907 has drawn global attention through a series of bold, unexpected moves. Backed by Indonesian conglomerate Djarum Group and with Thierry Henry as a minority shareholder, the club sponsored a Rhude fashion show on Lake Como in 2023. It later appointed Rhude's founder, Rhuigi Villaseñor, as its brand director, reinforcing its goal to evolve into a full-fledged lifestyle brand. Brioni, too, is in the midst of a revival. Founded in Rome in 1945 and acquired by Kering in 2011, the Italian luxury label has emerged from a period of restructuring. In Kering's most recent half-year results, the group noted Brioni's improved performance and its evolution beyond the traditional world of suiting. Today, Brioni's momentum is driven by elevated casualwear—knitwear, leather pieces, and signature items such as the cardigan and travel jacket—that blend refined craftsmanship with relaxed elegance. To support this new chapter, the brand recently refreshed its leadership team. Federico Arrigoni, formerly deputy general manager at Saint Laurent, has been named general manager, while Flavio Cerbone joins as marketing director from the Prada Group.
Miami Herald
29-05-2025
- Entertainment
- Miami Herald
Dior suffers major loss as trailblazing designer exits
There are few moments more core to my fashion memory than the day my mom bought her first Dior bag. We were in London - just the three of us: my mom, my aunt, and me. A girls' trip filled with visiting family, seeing The Killers at the O2, and eating our way through the city. Of course, no girls' trip is complete without a little shopping. My mom, who had spent most of her life putting everyone else first, finally let herself splurge. She looked at a handful of bags. But then she tried on a white crossbody with gold hardware. Related: Louis Vuitton, Dior customers get bad news My aunt and I stood behind her, beaming. It wasn't quite her usual style, but we all knew it was the one. It just worked for her in a way nothing else did. That moment felt bigger than just a shopping win. Dior had become part of an ongoing shift - not just in how she looked, but in how she was starting to see herself. The brand stood for women becoming the main character in their own stories, unapologetically and on their own terms. This is why the news Dior just dropped feels like such a blow. Image source: Solaro/AFP via Getty Images Maria Grazia Chiuri, Dior's first female creative director, is stepping down after a nine-year tenure. The fashion house confirmed her departure in a Thursday statement, ending a run that began in 2016 and reshaped the brand with a boldly feminist edge. From her debut Spring/Summer 2017 collection with the now-iconic "We Should All Be Feminists" tee, Chiuri brought a clear message: fashion isn't just about clothes - it's about power, identity, and inclusion. Related: Forget the Birkin bag, Hermès unveils something unexpected During her time at Dior, Chiuri made headlines with bold collaborations, feminist messaging, and the revival of iconic pieces like the Saddle Bag. Her designs weren't always about flash; they were about feeling. And they resonated. Under her leadership, Dior's couture sales jumped from €2.2 billion in 2017 to €9.5 billion in 2023, according to HSBC. But in the first quarter of 2025, LVMH (LVMHF) reported a 5% decline in sales in its fashion and leather goods division. Her departure comes during a delicate time for the brand. Chiuri didn't just create clothes - she created meaning. She was the architect of a brand identity that managed to blend heritage with progress. Under her watch, Dior didn't just reference Christian Dior's past, it reimagined it through a female lens. In an industry still dominated by men, she carved out space for stories and silhouettes that celebrated all kinds of women. As Dior works through a luxury slowdown and increasing pressure from rivals like Chanel and Loewe, this leadership gap could be more than symbolic. It may signal a creative reset, one that risks alienating the very customers Chiuri brought into the fold. A successor has yet to be named. And as for me, every time I see my mom wearing that white Dior bag, I think of that London day - of laughter, joy, and the quiet power of watching a woman choose herself. Dior helped make that possible. Now, without Chiuri, it has to prove it still can. Related: Chanel customers should be happy about its new pricing plan The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
