Latest news with #SoleDXB
CairoScene
03-05-2025
- Entertainment
- CairoScene
Uglymoss Blends Rage, Drill & Trap on New EP ‘SOT'
Egyptian-Syrian artist Uglymoss drops 'SOT', a five-track EP of raw trap, drill and melodic beats—no features, all fire. May 03, 2025 Uglymoss doesn't ease you in—he launches you straight into orbit. His new EP 'SOT' ('Sound') is a full-spectrum ride through heavy trap, sexy drill, and emotional melodies. The Egyptian-Syrian rapper, now based in the UAE, opens the five-track project with 'Intro', a sci-fi-sounding portal into a world that's both future-forward and deeply personal. From there, the EP swerves through the melancholic trap bounce of 'Ghareba', the hard-hitting, flex-heavy drill of 'Geb El Cheque' and 'Nasiko', and finally lands on 'Ana Okay', an outro that feels like an emotional exhale wrapping up the EP. With no features, 'SOT' is pure Uglymoss—confident, versatile, and sonically fearless. The project captures his signature blend of melodic trap and rage but also hints at something deeper. It's a reflection of a rising MENA voice building a sonic identity beyond borders. Fresh off performances at major stages like BRED Abu Dhabi, Beat the Heat Dubai, Sole DXB, and opening performances for regional giants like Marwan Pablo and Abyusif, Uglymoss is staking his ground as one of the region's most compelling new rap voices.
Campaign ME
28-03-2025
- Automotive
- Campaign ME
Nissan releases Kicks Key sneaker tag with Digitas Dubai
Nissan has launched the Kicks Key, a limited-edition sneaker tag that also functions as a car key, in an effort to connect streetwear culture and automotive tech. With only 50 units produced, the Kicks Key was designed as an exclusive give away for sneakerhead early buyers of the all-new Nissan Kicks. 'The all-new Nissan KICKS takes direct inspiration from sneaker culture, with design elements influenced by the world of footwear,' says Hossam Al Saeed, General Manager – Brand & Customer Experience, Nissan Middle East. 'So, we took it a step further, creating something that's not just inspired by streetwear but actively connects with it in an exclusive, authentic way.' Nissan's Kicks Key draws inspiration from the world of sneaker collaborations, where the rarer the drop, the higher the hype. By tapping into this culture, the automotive brand's strategy aims to not just launch a product, but create a collector's item that blends fashion, function, and automotive innovation. 'We put together two completely different worlds: automotive tech and streetwear culture. Taking advantage of a piece all car brands take for granted to drop a feature that only a car called 'Kicks' could claim,' adds Pierre Farra, Deputy General Manager – Customer Experience, Nissan Middle East. Sneaker culture in the GCC is booming, with drops selling out in seconds and events like Sole DXB and Sneaker Con Riyadh drawing massive crowds. The Kicks Key taps into this passion, positioning Nissan not just as an automaker, but as a brand that understands and engages with its audience's urban lifestyle. This initiative is part of Nissan's efforts to connect the Nissan Kicks with Gen Z, creating innovative brand experiences that don't just unlock cars – they unlock culture. Credits: Business Lead: Nour Abou Alwan Creative Direction: Caio Gandolfi, Eduardo Castello Branco, Rodrigo Rocha Product Design: Renata Moura Studio Strategy: Sameer Islam Client Servicing: Laura Abou-Zaraa, Lucas Rodrigues CX: Marie-Line Hindi, Nada Abboud Designer: Joe Karam Motion Designer: Gregorio Szalontai Production (Publicis Groupe): Sarah Arslan, Shereen Mostafa, Sylvia Trinidade Photography – I'm Blue I'm Pink Client approval (Nissan Middle East): Azin Khadem, Hossam Alsaeed, Pierre Farra
