10-02-2025
Tempe company Solestial goes prime time in Google Super Bowl LIX TV ad
Tempe-based space startup Solestial Inc. was featured in a Google Super Bowl LIX TV ad, according to a release from the company.
The solar technology firm is part of Google's '50 States, 50 Stories' campaign, and the ad about it ran on Fox Arizona channels during the U.S.'s most watched football game, the release confirmed. The Philadelphia Eagles beat the Kansas City Chiefs 40 to 22 in Sunday night's game.
'It's every business's dream to be featured in a commercial during football's premier event,' said Solestial CEO Stan Herasimenka. 'We are hopeful that the media attention will increase awareness of our next-generation silicon solar technology.'
Google picked one company from each state for the 30-second ad, according to the release. The ad can be seen on Google Workspace's YouTube channel.
Companies spent an average of about $8 million for a 30-second spot during Super Bowl LIX TV.
The Arizona ad featured Herasimenka and other Solestial employees using the company's solar technology and Google's AI tool Gemini. Solestial builds space-grade solar cells that are designed to be cheaper, more efficient and last longer.
'It's a company milestone none of us will ever forget,' Herasimenka said.
Reach the reporter at or 602-444-8040. Follow her on X, formerly Twitter: @CatherineReagor.
This article originally appeared on Arizona Republic: Tempe solar firm Solestial featured in Google Super Bowl LIX TV ad
