Latest news with #SonyElectronicsInc
Mid East Info
3 days ago
- Business
- Mid East Info
Sony Expands LED Display Family with Launch of Crystal LED CAPRI - Middle East Business News and Information
The Company's Latest Crystal LED Displays Make Virtual Production Even More Accessible Dubai, United Arab Emirates: Sony is expanding its lineup of LED walls with the debut of Crystal LED CAPRI . The new CAPRI series achieves a maximum brightness of 1,500 cd/m 2 with a 2.50mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony's ecosystem of virtual production technologies. The new models, ZRD-VS25FB and ZRD-VS25FM , are compatible with the Brompton controller and the Megapixel controller, respectively. The CAPRI models are targeted to a broad range of customers looking to cost-effectively support virtual production applications, including television, feature films, commercials, and broadcast, as well as for rental and staging purposes. The CAPRI series offers options that ensure the high picture quality synonymous with Sony at a more accessible price. CAPRI also complements Sony's premium flagship Crystal LED VERONA . Using the same controllers and featuring the same luminance as VERONA allows the CAPRI LED wall to be used together with the VERONA LED wall , for example, the VERONA as the main wall and the CAPRI on the ceiling. The CAPRI series is expected to be available this winter. A sample of the CAPRI will be on display June 11-13 at InfoComm 2025 in Orlando in Sony's booth, 2001 . 'With the announcement of CAPRI, Sony is furthering our commitment to the creation of Spatial Content , such as virtual production, by giving a wider range of users opportunities for flexibly showcasing images in high fidelity,' said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics Inc. 'We've broadened our lineup to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony's distinctive virtual production ecosystem.' Impressive Picture Quality Virtual productions rely on high quality imagery. The CAPRI series combines high refresh rates of up to 7,680Hz to reduce scanline artifacts and ensure smooth, fluid motion. With a high brightness of 1,500 cd/m 2 , complemented by coverage of over 98% of the DCI-P3 color gamut, the displays accurately reproduce lifelike images. Additionally, the new models feature anti-reflection capabilities to mitigate the impact of reflection from lighting equipment. Easy Installation The latest CAPRI series also takes advantage of recent installation advancements to ensure fast and efficient setup. Offering a 1:1 cabinet optimized for temporary installations, such as virtual production stages, the models can quickly and easily be assembled and dismantled using locating pins for easy alignment and a tool-free lever locking mechanism. Furthermore, the Crystal LED's modular nature allows for it to be set up in varying sizes and configurations, including stacked, hung, curved, or oval installation, and features a strong frame for supporting additional weight. Edge protection plates and pin slides reduce damage and wear and tear on parts. Industry Standard Control Through alignment with Brompton's Tessera SX40 and Megapixel's HELIOS, the CAPRI models maintain control using the same familiar tools and interfaces already commonly deployed in the industry, alleviating the need for additional training and maximizing uptime. Streamlined Maintenance To keep virtual productions focused on the creative processes, the CAPRI has thoughtful features that simplify maintenance. LED module blocks can be changed from the rear and feature status indication lights for easily identifying which blocks need service. Efficient Workflows Sony is well-positioned in the virtual production space, providing customers with a connected ecosystem of solutions including cinema and pan-tilt-zoom cameras, a marker-free camera tracking system, LED walls, multi-camera live switching, remote production options, previsualization tools, mobile motion capture, and a virtual production tool set, which together contribute to workflow efficiencies. As a part of Sony's Virtual Production Tool Set, a compilation of resources to help improve pre-production and on-set workflows, the Color Calibrator ensures the visualized colors before the shoot match the colors that appear in dailies. In addition, the Camera and Display Plugin combines technical information on the cameras and LED pitch to aid in predicting and addressing aliasing during pre-visualization and on-set. Version 3.0 of the Virtual Production Tool Set, planned for fall 2025, will provide Off-axis color shift compensation capability exclusive to select Crystal LED series, including CAPRI, VERONA, and B-series. By using camera position information, this feature will correct color shifts due to curved or angled installation, in real-time, significantly reducing color correction and editing in post-production. About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation: Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
Yahoo
02-04-2025
- Yahoo
Cinema Is Coming Home: Sony Electronics Strengthens its BRAVIA® Projector Line-Up with the BRAVIA Projector 7 (VPL-XW5100ES) with XR Processor™
The BRAVIA Projector 7 (VPL-XW5100ES) is the latest Native 4K SXRD laser projector from Sony joining the existing BRAVIA Projector 9 & 8 to deliver a professional-grade cinematic HDR experience in the home. SAN DIEGO, April 2, 2025 /PRNewswire/ -- Sony Electronics Inc. today announced the latest addition to its line-up of BRAVIA® projectors, the BRAVIA Projector 7, powered by BRAVIA XR Processor for projector, which optimizes Sony's cutting-edge BRAVIA TV video processing for projection. The new projector joins the existing comprehensive BRAVIA line up, with the BRAVIA Projector 9 (VPL-XW8100ES) and BRAVIA Projector 8 (VPL-XW6100ES). Delivering an immersive cinematic experience Sony's new BRAVIA Projector 7, powered by XR Processor for projector and high-brightness technology, benefits from the same spectacular technology found in the existing BRAVIA Projector 9 and Projector 8. XR Processor for projector enables four powerful picture features – XR Dynamic Tone Mapping, XR Deep Black, XR TRILUMINOUS PRO, and XR Clear Image to deliver a professional-grade cinematic experience. XR Dynamic Tone Mapping analyses peak brightness frame by frame, and delivers optimal tone mapping, showcasing images with rich gradation, high brightness, and brilliant colors. In addition, XR Deep Black controls powerful laser dimming in dark scenes, bringing deeper blacks while maintaining tone and color expression. XR Deep Black improves power efficiency by optimizing laser output frame by frame. Plus, over a billion colors are brought to life by the XR TRILUMINOS PRO feature and refined by XR Clear Image technology, which upscales all imagery to 4K quality by using a vast database to intelligently recreate lost texture and detail, all while minimizing noise.1 Like the BRAVIA Projector 9 and 8, BRAVIA Projector 7 is compatible with IMAX Enhanced content, ready to deliver bigger, more breathtaking IMAX visuals for a more immersive viewing experience. Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home. Brilliant pictures and crystal-clear clarity BRAVIA Projector 7 is equipped with Sony's laser light source, offering up to 2,200 lumen enhanced brightness in Sony's award-winning compact lightweight design. For gamers, the 4K 120fps at up to 12ms input lag, plus Auto Low Latency Mode via HDMI 2.1 inputs provide the necessary smooth and clear movement for responsive and immersive gameplay. BRAVIA Projector 7 Key Features Revolutionary Compact Design with Native 4K Laser Technology: Engineered for effortless integration into modern living environments, this new projector offers a sleek, compact form factor without compromising cinematic quality. Brighter Performance for Any Room: Delivering up to 2,200 lumens of brightness—higher than the award-winning VPL-XW5000ES—this model ensures vibrant, crystal-clear images even in well-lit spaces. Powered by the XR Processor for Projector: Experience professional-grade performance with Sony's cutting-edge XR Processor, bringing cinematic brilliance, immersive sports action, and ultra-responsive gaming right into your home. XR Dynamic Tone Mapping for Unmatched Visual Fidelity: Witness movies the way filmmakers intended. This advanced technology analyzes brightness frame by frame to deliver precise tone mapping, enhancing contrast, gradation, and color brilliance with every scene. Optimized for Gaming: 4K/120fps with Ultra-Low Latency: With HDMI 2.1 support, Auto Low Latency Mode, and 12ms response time at 4K/120fps, gamers can enjoy razor-sharp, minimal lag gameplay with incredible detail. Smart Home Integration & Remote Maintenance: Fully compatible with leading home automation platforms like Control4, Crestron, Savant, and AMX. Plus, remote monitoring via OvrC and Domotz enables effortless system maintenance and control—all from a single remote. Flexible Installation for Any Space: Corner Keystone Correction and versatile Lens Shift functions make installation simple, even in rooms with high ceilings or limited space, ensuring a perfect image every time. New Aspect Ratio Scaling Mode: Seamlessly switch between 2.35:1 and 16:9 content on Cinemascope screens—no lens adjustments needed. The new Aspect Scaling Mode provides greater viewing flexibility with just a tap. Cinema is coming home Since September 2024, Sony has unified home cinema projectors, TVs, soundbars, and other home audio technologies under a single brand, for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended. With the exceptional image clarity, color, and contrast ushered in by the new BRAVIA projectors, professional-grade visual experiences are coming home. For more information on the BRAVIA Projector 7 please visit Pricing and availability will be shared Spring 2025. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. 1 Upscaled, simulated and enhanced 4K images will vary based on source content. View original content to download multimedia: SOURCE Sony Electronics, Inc. Sign in to access your portfolio
Yahoo
02-04-2025
- Business
- Yahoo
Cinema is Coming Home: Sony Electronics Expands its BRAVIA® TV Line-Up for the Most Authentic Cinematic Home Experience
The expanded lineup hosts cutting-edge processing and contrast in large and small screen sizes to perfectly complement any room SAN DIEGO, April 2, 2025 /PRNewswire/ -- Sony Electronics Inc. announced its new 2025 BRAVIA® TVs, bringing even more options to enjoy cinema at home and experience it the way filmmakers intended. The new BRAVIA 8 II, Sony's new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV leverage Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-recognition system1. Also introduced is a new entry model BRAVIA 2 II. The models host a variety of screen sizes ranging from 98" class in the new BRAVIA 5 to 43" class in BRAVIA 2 II. Additionally, Sony is introducing a new BRAVIA Theater home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home. BRAVIA 8 II The new flagship QD-OLED, BRAVIA 8 II, uses Sony's proprietary XR Processor and the latest generation QD-OLED panel to deliver the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI scene-recognition system that detects and analyzes the picture to portray the most realistic display. The BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely controls light to show depth and detail. Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home. BRAVIA 5 BRAVIA 5 Mini-LED hosts many of the state-of-the-art technologies and features of last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive, which shares its core technology with Sony's professional monitors. This technology has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98" to 55" class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable. BRAVIA 2 II BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites are upscaled to glorious 4K2, while Dolby Atmos® and DTS:X® compatibility provides immersive audio3. With Google TV at its core4, it's always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43" to 75" class. Your favorite films and shows as the creator intended BRAVIA is equipped with Studio Calibrated modes1 that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio. Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX® Enhanced5, an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE6 and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio products with IMAX Enhanced modei, including IMAX Enhanced sound with DTS:X® available on Disney+. BRAVIA supports both Dolby Vision®7 and Dolby Atmos® for incredible brightness, sharper contrast, richer colors, and immersive sound across your favorite entertainment on Netflix, Disney+, and other popular streaming services. Seamless integration with BRAVIA Theater home audio products By combining a BRAVIA TV with a BRAVIA Theater home audio product, listeners can enjoy a seamless experience to focus on what matters the most. For maximum ease of use, the BRAVIA TV and BRAVIA Theater can be controlled from a smartphone with the BRAVIA Connect app8, where users can adjust volume and settings without using the remote or on-screen menu. BRAVIA TVs and BRAVIA Theater can also be controlled on one screen without switching the remotes. Alternatively, users can control features such as sound field and volume using just the TV remote. With an integrated User Interface (UI), soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. BRAVIA and sustainability Reduced power consumption:BRAVIA 5 uses Sony's proprietary signal processing to maximize the characteristics of the panel device, automatically optimizing brightness for each scene while achieving both high brightness and low power consumption. Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency. Use of recycled materials:Recycled materials including Sony original SORPLAS™, plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel9. Click here for more on BRAVIA and sustainability BRAVIA and accessibility Vision and action assist:The Talkback screen reader function allows users to check program listings and set up the TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Users can also control the BRAVIA Theater soundbar or system from the BRAVIA Connect App7, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminalsi of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility Product InformationFor more information on the BRAVIA 8 II please visit Pricing and availability will be shared Spring 2025. For more information on the BRAVIA 5 please visit Pricing and availability will be shared Spring 2025. For more information on the BRAVIA 2 II please visit Pricing and availability will be shared Spring 2025. About Sony Electronics Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. 1 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. 2 Upscaled, simulated and enhanced 4K images will vary based on source content. 3 Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately). 4 User must accept Google Terms of Service ( Google Play Terms of Service ( and Privacy Policy ( to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time an 5 Compatibility varies by model. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately). 6 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. 7 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. For specific model compatibility, refer to the Sony website. 8 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. 9 Plastic total including SORPLAS： approx. 17%（55" BRAVIA 8Ⅱ）, steel： approx. 5%（55" BRAVIA 5), aluminum： approx. 11% （55" BRAVIA 5). View original content to download multimedia: SOURCE Sony Electronics, Inc. Sign in to access your portfolio
