Latest news with #SonyIndia
Business Standard
27-05-2025
- Business
- Business Standard
Sony India and IGF-India launch comprehensive scholarship and aid for children and families affected by the pandemic
VMPL Bangalore (Karnataka) [India], May 27: As the country continues to recover from the long shadow of the pandemic, Sony India, in collaboration with IGF-India (Impact Guru Foundation), has reinforced its commitment to rebuilding lives by prioritizing one of the most affected groups--children who lost parents or guardians to the pandemic. Through the Sanjeevani Program, IGF- India has rolled out a nationwide Educational Scholarship Program that aims to restore hope and dignity through access to quality education. Beyond education, the Sanjeevani Program also extends vital support in two additional domains,medical assistance and livelihood/skilling programs,ensuring a holistic recovery pathway for the affected families. "Education is not just a right--it is a recovery pathway for children whose lives were shattered by the pandemic. Through this scholarship program, we aim to rebuild not just careers, but childhoods. We are happy to partner with a corporate like Sony India for their heartfelt commitment to helping rebuild lives through the power of education." said Sundeep Talwar-CEO, IGF-India. Sanjay Bhatnagar, Vice President, CHRO & CSR Head, Sony India said "The Sanjeevani Scholarship Program is an initiative where intent meets integrity. At Sony India, we are proud to partner with IGF-India, whose commitment and community outreach have brought structure, compassion and dignity to families affected by the pandemic. This effort is not just about immediate relief--it is about giving young lives a chance to dream again" Bridging the Learning Gap for India's Most Vulnerable The Sanjeevani Educational Scholarship Program is a transformative intervention as the pandemic caused an unprecedented disruption to the education system. Lakhs of children from low-income and marginalized communities were forced to discontinue their studies due to financial hardship or the loss of their breadwinners, and this program directly address those affected, such as * Neglect and isolation among orphans and single-parent children * Interrupted education due to digital and infrastructural barriers * School dropouts due to loss of parental income * Exclusion of marginalized communities (SC/ST/OBC/EWS) from learning opportunities The program extends comprehensive scholarships, covering: * Full annual tuition fees for school and college students * Books, uniforms, transport costs and digital learning devices * Hostel support or supplementary classes, where applicable * Nutrition aid for children lacking daily essentials * Special education and mobility support for children with disabilities. Under the wider Sanjeevani umbrella, it includes upskilling opportunities for widows and young adults and medical aid for those grappling with post-pandemic health issues. Robust, Transparent Application Ecosystem Families and caretakers of eligible children can apply through a dedicated, bilingual microsite designed and maintained by IGF India. The digital platform ensures user-friendliness for applicants with limited tech exposure and supports regional language interfaces. Applicants are required to upload: * Proof of COVID-related bereavement (e.g., death certificate of parent/guardian) * School admission documents or fee receipts * Government-issued ID proof and income details (e.g., BPL certificate, ration card) Each case undergoes a multi-tier verification process led by IGF India's Trust and Safety Team. This includes: * Document verification * Telephonic interviews with families * On-ground visits to schools/colleges * Engagement with community leaders and local authorities Applications are then assessed using a structured Vulnerability Index, factoring in: * Household income level * Number of dependents * Female-headed or widowed households * Disability in the family * Social disadvantage (SC/ST/OBC/EWS) In addition to these criteria, contextual factors were also considered during shortlisting. IGF India's team performed case-by-case assessment to understand each family's unique challenges, rather than relying solely on data from the vulnerability index. Only after this rigorous scrutiny, scholarship assistance is approved and disbursed directly to educational institutions--ensuring both accountability and the child's uninterrupted schooling. Real Impact for affected families As of the first operational cycle of the Sanjeevani Program: * 696 applications were received from across India * 391 passed eligibility verification * 33 children were awarded full educational scholarships. However, the total number of beneficiaries supported under the broader Sanjeevani initiative stands at 61--including 11 in skilling and livelihood training and 17 in medical assistance. * These scholarships are helping students re-enroll in school, continue higher studies or pursue vocational education that had been derailed due to the pandemic. Many of the beneficiaries are orphans, children of daily wage earners or members of disadvantaged communities. In addition to tuition, children also receive counseling support, learning kits, and in certain cases, access to digital classrooms and mentorship programs, ensuring holistic development beyond financial aid. Empowering Access Through Inclusive Outreach Recognizing that many eligible families might lack access to online platforms, IGF India activated a hybrid outreach strategy that blended grassroots engagement with digital awareness: * Care on Wheels (COW) mobile vans visited cities like Pune, Ahmedabad, Bengaluru, Delhi NCR and Puducherry, offering on-ground support to help families register and upload documents. * Railway station campaigns and door-to-door leaflet distribution in low-connectivity areas enabled awareness in semi-urban and rural regions. * Social media and Google Ads campaigns amplified the scholarship drive. The use of technology has been central to the program's design--from a secure, multilingual microsite to a real-time dashboard for beneficiary tracking. This digital tool enables transparency, efficiency and inclusivity in delivering social support at the grassroots. A Sustainable Model for Educational Equity IGF-India continues to monitor the academic progress of all scholarship beneficiaries through a dedicated tracking and reporting system, sharing real-time updates and stories of transformation with Sony India. Monthly reports track disbursements, academic performance, and emotional well-being, ensuring continuous engagement with beneficiaries. Looking Forward: Scaling for Greater Reach With the success of this pilot phase, Sony India and IGF India are exploring the scale-up of the Educational Scholarship Program to cover more regions, languages and special needs categories, with a focus on rural India. Future phases will also expand medical and skilling support, strengthening the program's impact beyond children to entire families disrupted by the pandemic. IGF-India appeals to other stakeholders--corporates, philanthropists, and state agencies--to join this critical mission of ensuring zero learning loss and restoring livelihood for pandemic affected families in India.
Hans India
21-05-2025
- Hans India
Sony India unveils a new era of immersive 4K entertainment with BRAVIA 2 II television series
Sony India today introduced its latest innovation, the BRAVIA 2 II series featuring 4K Ultra HD LED display technology, designed to elevate the entertainment experience for those looking to upgrade. Integrated with Google TV, it allows users to effortlessly access a wide array of apps, streaming services and live TV channels, all personalized to their preferences. Sony's new BRAVIA 2 II series is available in 108 cm (43), 126 cm (50), 139 cm (55), 164 cm (65), and 189 cm (75) screen sizes. It features the X1 Picture Processor, which uses advanced algorithms to reduce noise and enhance detail. With an even clearer 4K signal, everything you watch appears closer to true 4K resolution, enriched with lifelike colors powered by Live Color technology. The new BRAVIA 2 II 4K televisions lets you experience stunning 4K visuals, rich with real-world detail and texture. Content filmed in 2K or even Full HD is upscaled close to 4K resolution by 4K X-Reality™ PRO, using a unique 4K database. Enjoy smooth and sharp details even in fast-moving scenes with Motionflow™ XR an innovative technology that creates and inserts extra frames between the original ones. It analyzes key visual elements across successive frames and calculates split-second moments of missing action. BRAVIA 2 II series features open baffle down-firing twin speakers that deliver 20 watts of powerful sound, along with Dolby Atmos® and DTS:X® to provide users with an immersive spatial audio experience. The open baffle speakers offer impressive low-end sound, ideal for movies, sports, and music. With the new BRAVIA 2 II series, you can download over 10,000 apps and access more than 700,000 movies and TV episodes, plus live TV—all in one place. Google TV brings everyone's favorite content from across apps and subscriptions and organizes it seamlessly. The BRAVIA 2 II series boasts a minimalist design that effortlessly blends into any modern living space. With its ultra-narrow bezel, the display maximizes screen area, drawing viewers deeper into the action for a truly immersive entertainment experience. With ALLM (Auto Low Latency Mode) in HDMI 2.1, the BRAVIA 2 II recognizes when a console is connected and powered on, automatically switching to low latency mode offering a smoother, more responsive gameplay crucial for fast-paced, high-intensity games. With Auto HDR Tone Mapping, HDR settings are optimized instantly during your PS5™ console's initial setup. The BRAVIA 2 II series includes SONY PICTURES CORE, a movie service that offers a selection of the latest Sony Pictures releases and classic blockbusters. With Pure Stream™, you can stream HDR movies at up to 80 Mbps, delivering picture quality comparable to 4K UHD Blu-ray. The BRAVIA 2 II television comes with movie credits, allowing you to redeem up to five movies and enjoy up to 12 months of access to a curated selection of up to 100 movies, updated regularly. Offers, Price and Availability: As part of ongoing offers, customers can avail cashback of up to Rs. 5,000/- on purchase of BRAVIA 2 II televisions. Additionally, easy EMI options are also available, starting from just Rs. 1,849 for 108 cm (43), and Rs. 2,995 139 cm (55), 164 cm (65), and 189 cm (75) screen sizes, making it easier to upgrade to a superior home entertainment experience.
India.com
20-05-2025
- India.com
Sony Expands 4K TV Lineup with New Bravia 2 II Series
Sony India has launched the BRAVIA 2 II series, its latest range of 4K Ultra HD LED TVs. These televisions are integrated with Google TV, providing access to over 10,000 apps, 700,000+ movies and shows, and live TV. The series is available in screen sizes of 43″ (108 cm), 50″ (126 cm), 55″ (139 cm), 65″ (164 cm), and 75″ (189 cm). The BRAVIA 2 II models use the X1 4K Processor and Live Colour technology to enhance image quality. The inclusion of 4K X-Reality PRO upscales lower-resolution content to near-4K clarity, while Motionflow XR technology helps reduce motion blur in fast-paced scenes. For audio, the models feature 20W open baffle down-firing speakers with Dolby Atmos, DTS:X, and Clear Phase technology for better sound balance. These TVs include ALLM via HDMI 2.1 for reduced input lag during gaming. Auto HDR Tone Mapping optimizes HDR settings when connected to a PlayStation 5. The TV switches automatically between Game Mode and Standard Mode depending on the content being played. The BRAVIA 2 II series supports Apple AirPlay and HomeKit and comes with a voice-enabled remote compatible with Google Assistant. It also includes the SONY PICTURES CORE service, which streams select movies in up to 80 Mbps quality via Pure Stream, with free credits included. The models are built with X-Protection PRO, offering protection against dust, humidity, lightning, and power surges. Pricing begins at ₹50,990 for the 43″ variant. The 55″ model is priced at ₹75,990, and the 65″ variant at ₹97,990. The 75″ model will be available at ₹145,990 from May 20, 2025. Cashback offers up to ₹5,000 and EMI options are also provided. Availability spans Sony Centers, major electronics retailers, and online platforms.
Indian Express
24-04-2025
- Business
- Indian Express
Sony unveils new pink variants of WH-CH520 and WH-CH720N headphones in India
Sony India on Thursday, April 24, launched a new pink colour variant of its popular wireless headphones, the WH-CH520 and WH-CH720N. The latest launch aims to attract younger, fashion-forward users who see technology as a part of their personal style. These headphones are now available at Sony retail stores and online platforms across India. The WH-CH720N, priced at Rs 9,990, is an over-ear headphone designed for an immersive audio experience. It features advanced noise-cancellation powered by Sony 's Integrated Processor V1, which blocks ambient noise for better sound clarity. With 30mm drivers, it delivers rich and balanced audio. It also offers up to 35 hours of battery life on a single full charge, and quick charging provides hours of playback in just a few minutes, making it ideal for users who are always on the move. The WH-CH720N further boasts a lightweight fit and comfortable design. The WH-CH520, priced at Rs 4,490, is a lightweight, on-ear headphone that now comes in pink, along with its existing colour options: blue, beige, white, and black. It provides up to 50 hours of battery life and includes features such as Voice Pickup, beam-forming microphones for clear calls, and support for multipoint connection, swift pair, fast pair, and 360 Reality Audio. These features make it suitable for every day use, especially for multitasking between devices. With the introduction of the pink colour, Sony is expanding its appeal beyond traditional tech users. The bold, stylish design is aimed at younger audiences looking to match performance with personality. Sony India, a subsidiary of Sony Group Corporation, Japan, is known for its strong presence across categories like personal audio, television, digital imaging, and gaming. The new pink headphones are available starting April 24 at all major retailers and Sony centres.
Fashion Value Chain
23-04-2025
- Business
- Fashion Value Chain
Sony India Expands Professional BRAVIA Lineup with the Launch of FW-98BZ30L 4K HDR Display
Sony India is expanding its professional BRAVIA 4K HDR display lineup with the launch of the FW-98BZ30L (98 inch) in the BZ30L series. Designed for commercial environments which require reliability, superior picture quality and compatibility, this new model meets the growing demand for larger screen sizes in the entry-level segment. Bravia FW-98BZ30L 4K HDR Display The FW-98BZ30L integrates Sony's AI-based XR Cognitive Processor, offering exceptional image quality, a wider viewing angle, advanced professional features, a smart System on a Chip (SoC) platform, robust performance and an innovative design. It is tailored for a variety of professional applications, including corporate presentations, retail and digital signage. 'At Sony, we continuously strive to meet the evolving needs of our professional customers by delivering cutting-edge display solutions that combine exceptional picture quality, reliability and innovative features. The FW-98BZ30L expands our professional BRAVIA lineup that caters to the growing demand for larger screen sizes in corporate and commercial environments. With the power of our AI-based XR Cognitive Processor, enhanced brightness and robust connectivity, this model is designed to provide an immersive visual experience while ensuring seamless integration and operational efficiency. We are confident that the FW-98BZ30L will be a game-changer for businesses looking for premium large-format display solutions,' said Daijiro Nakano, Deputy Managing Director, Sony India. Key Features of Sony FW-98BZ30L XR Cognitive Processor : The FW-98BZ30L offers a large, crystal-clear 4K resolution display for ultra-sharp, vibrant visuals with high motion clarity because of Sony's proprietary AI Based XR Cognitive processor Android Operating System : Integrated with Android OS for seamless content management and application usage gives the users ease of operations Enhanced Brightness and Color Accuracy : Provides impressive brightness and color consistency, ensuring vivid, true-to-life visuals in any lighting condition. Flexible Connectivity Options : The display supports a wide range of connectivity options, including HDMI, USB and control ports for easy integration with existing setups. Durability and Reliability : Designed for 24/7 operation in demanding environments, making it an ideal choice for commercial and corporate use. 32GB Storage: FW-98BZ30L comes with enhanced storage capacity of 32GB for users to store apps or contents without thinking twice. Additional highlights of the 98BZ30L includes about 22% reduction in weight and 28% slimmer bezel width when compared to Sony's professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated at the bottom of the display, while vertical handles are featured on the top to carry the unit easily. The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness: FW-98BZ30L (98 inch) FW-85BZ30L (85 inch) FW-75BZ30L (75 inch) FW-65BZ30L (65 inch) FW-55BZ30L (55 inch) FW-50BZ30L (50 inch) FW-43BZ30L (43 inch) All models incorporate sustainability elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding, power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes. All models feature a new center alignment rail kit for easy mounting, while the FW-98BZ30L (98 inch) option comes standard with center aligned VESA patterns. It incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs. By doing this, Sony's new pro BRAVIA lineup increases efficiency and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy. The new professional BRAVIA display lineup will also support Sony's Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications. Price and Availability: The FW-98BZ30L will be available via Sony authorized distributors in India from 15th April 2025 onwards. It comes with a standard 3-year warranty, with an optional extended warranty available at an additional cost, depending on customer requirement. Model Best Buy (in INR) Availability Date FW-98BZ30L 15,00,000/- 15th April 2025 onwards About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations. Sony India Pvt. Ltd. A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 |
