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A Top Baby Name Site's ‘Playground Analysis' Just Revealed the ‘Real' Most Popular Names of 2024 — & They Aren't What You Think
A Top Baby Name Site's ‘Playground Analysis' Just Revealed the ‘Real' Most Popular Names of 2024 — & They Aren't What You Think

Yahoo

time23-06-2025

  • Entertainment
  • Yahoo

A Top Baby Name Site's ‘Playground Analysis' Just Revealed the ‘Real' Most Popular Names of 2024 — & They Aren't What You Think

When the U.S. Social Security Administration released their top baby names of 2024, we weren't surprised to see Olivia and Liam in the top spot for girls and boys, respectively. But one thing that may have surprised you was to see Sophia in the top 10 list twice — once in spot six spelled 'Sophia' and once in spot 10 spelled 'Sofia.' If this same name, just different spellings, were considered different entries, how does that skew the data? A Playground Analysis at Nameberry thought the same thing, which is why they released what they call the 'real' most popular names of 2024, taking into account all the different ways parents spell their kids' names. 'The Social Security Administration tallies the popularity charts according to the spelling of the names on birth certificates, so names like Eleanor, Elinor, and Eleanore are all counted as distinct names with individual rankings,' Sophie Kim, editor-in-chef at Nameberry tells SheKnows. 'Nameberry's Playground Analysis groups names according to sound — because when you hear a name on the playground, there's no way to distinguish between Eleanor and Elinor!' More from SheKnows These Are the Top Trending Baby Names in the U.S. Right Now, According To Google This is so true, and as someone named Sydni as opposed to the more traditional Sydney, I am all too familiar with the different and unique spellings parents come up with for their babies. Nameberry grouped different spelling variations of the same name and then ranked them, resulting in a slightly different list then what the Social Security administration data shows. The results show how likely you're going to hear your child's name at the playground or preschool. 1. Sophia (6) — 20336 births — Sofia, Sofiya 2. Amelia (3) — 18375 births — Emilia, Emelia, Amilia 3. Olivia (1) — 15777 births — Alivia, Alyvia 4. Emma (2) — 13629 births — Ema 5. Charlotte (4) — 12693 births — Charlette 6. Mia (5) — 12633 births — Miah, Miya, Miyah 7. Isabella (7) — 12056 births — Izabella, Isabela 8. Adeline (58) — 11764 births — Adalynn, Adaline, Adalyn, Adelyn, Adelynn, Addilyn, Addilynn, Adilene, Addalyn, Addelyn, Adilynn, Addalynn, Adelyne, Adalyne, Adilyn 9. Eliana (18) — 11219 births — Elliana, Elianna, Ellianna, Eliyanah, Elyana, Elyanna, Eliyana, Ellyana, Ellieana, Eleana 10. Evelyn (8) — 10695 births — Evelynn, Evalyn, Evalynn, Evelin 1. Liam (1) — 22478 births — Lyam 2. Noah (2) — 20622 births — Noa 3. Oliver (3) — 15375 births 4. Mateo (7) — 14228 births — Matteo, Matheo 5. Jackson (35) — 13311 births — Jaxon, Jaxson, Jaxxon, Jaxen, Jaxyn 6. Luca (23) — 12358 births — Luka, Lucca, Lukah 7. Lucas (9) — 12097 births — Lukas 8. Theodore (4) — 12089 births — Theodor 9. Elijah (8) — 12055 births — Alijah 10. James (5) — 11827 births Nameberry also released the most impacted girl and boy names from their results. 1. Kaylee — moved 147 places to #74 2. Journee — moved 121 places to #96 3. Kehlani — moved 113 places to #37 4. Callie — moved 97 places to #79 5. Amaya — moved 93 places to #76 1. Kayson — moved 223 spots to #68 2. Zayn — moved 149 spots to #100 3. Kayden — moved 106 spots to #19 4. Elliot — moved 68 spots to #82 5. Malachi — moved 60 spots to #89 Kim noticed a few trends in this report. 'The top baby name trends of 2025 include Fast Fashion Names — mix and match elements that allow parents to create meaningful and personalized names; Global Americana Names — ethnically distinct and pan-cultural names that tie children to their heritage or work well in various cultures around the world; and Country Rebrand Names — a diverse set of names that includes classic country choices alongside those inspired by gauchos and outlaws,' she told us. So what advice does she have for choosing a name? 'When picking a baby name, I always recommend parents consider their experience with their own names,' Kim continues. 'What did they like about them? What was hard about their names? Answering these questions can help guide them towards a name that feels right for their child.' Maybe these names will help inspire a baby name choice for your future little one, or a unique way to spell a name you already liked!Best of SheKnows These Are the 36 Celebrities with the Most Kids 15 Celebrity Parents Whose Kids Went to Ivy League Schools Tween & Teen Slang 2025: A Definitive Guide to 'What the Hellyante' Your Kid Is Saying Right Now

Naver, Kurly form alliance to challenge Coupang in fresh food e-commerce
Naver, Kurly form alliance to challenge Coupang in fresh food e-commerce

Korea Herald

time20-04-2025

  • Business
  • Korea Herald

Naver, Kurly form alliance to challenge Coupang in fresh food e-commerce

Naver and Kurly have formed a strategic alliance in an apparent move to challenge Coupang, the unrivaled No. 1 in the nation's crowded e-commerce market. The collaboration is widely seen as a complementary match between an e-commerce player that specializes in fresh food and a tech-driven platform giant. Under the partnership announced Friday, grocery delivery service Market Kurly's products will officially launch on Naver's artificial intelligence-powered shopping platform, Naver Plus Store, later this year. For Naver, the move helps shore up a weak spot in the fresh food category, while Kurly, in return, gains access to Naver's vast user base as an expanded sales channel. 'Kurly and Naver have unique competitive strengths that other platforms can't easily replicate, making us ideal partners,' said Kurly CEO Sophie Kim. 'The new partnership with Kurly, known for its fresh food curation, will further enrich Naver's commerce ecosystem by attracting more users to experience quality service and high-grade products,' said Naver CEO Choi Soo-yeon. As of last year, Naver and Coupang's estimated e-commerce transaction volumes stood at 50 trillion won ($35.1 billion) and 55 trillion won, respectively. Coupang, which first surpassed 1 trillion won in annual sales in 2015, has grown its business some 40-fold in just nine years. Naver is doubling down on strengthening its shopping division — which accounts for roughly 27 percent of its total revenue — building on its strong foothold in categories like fashion, beauty and electronics. In recent years, fresh food has emerged as a highly strategic category in the domestic e-commerce market due to its frequency of purchase and high repeat rates, which help build customer loyalty — a key driver of long-term platform growth. Coupang currently dominates the next-day fresh food delivery market through its vertically integrated model, including Rocket Delivery and Rocket Fresh. Although Kurly was the first in Korea to launch such a service in 2015, Coupang's aggressive, capital-fueled expansion since 2018 has pushed it ahead. Over the years, Naver has pursued an open-market strategy, partnering with retailers like E-mart Mall and Homeplus, and even forming a stock-swap alliance with Shinsegae. However, the lack of its own logistics network has limited its competitiveness in fast delivery. With Kurly's dawn delivery infrastructure, Naver now has a chance to fill that gap. Industry watchers are also paying attention to whether the partnership could help reignite efforts for a Kurly initial public offering. Kurly passed a preliminary listing review in 2022, but reportedly shelved IPO plans the following year after failing to secure a valuation that met expectations. Meanwhile, Korea's e-commerce landscape is heating up amid rising pressure from fast-expanding Chinese platforms. The estimated annual transaction volume for AliExpress and Temu combined reached 4.3 trillion won last year — an 85 percent increase from the previous year, according to WiseApp and Retail. In response, traditional e-commerce companies in Korea are starting to seek out survival strategies. Shinsegae Group subsidiary Gmarket has announced plans to establish a joint venture with Alibaba International. The goal is to create a powerful new shopping platform by combining Shinsegae's strong domestic presence and brand trust with Alibaba Group's information technology capabilities.

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