06-08-2025
Bama Rush moms' extreme lengths to get daughters into sororities as they declare 'budget is non-existent'
The moms of Bama Rush and their desperate measures to ensure their daughters get into their dream sorority are front and center of a new 10–part documentary series – and it seems there's no expense they're willing to spare.
It's almost rush season at the University of Alabama, and thousands of newcomers will soon be vying for a spot in one of the colleges coveted alliances.
Behind them are their mothers, who are sometimes more hellbent at getting their children in than they are.
New Lifetime series A Sorority Mom's Guide to Rush! is set to shine a light on the moms who are so eager to make sure their daughters get a spot that there's nothing they won't do.
'If I have to bake cakes and slap her face on the front and deliver them to every single sorority house, I'm doing it,' one declares in the first look trailer while another laughs as she says, 'maybe I need counseling or something.'
Parents are known to splash thousands of dollars on Bama Rush to ensure their daughters are decked out with designer goods such as Gucci purses, Dior bags, and Cartier jewelry.
'You've got to pay if you want to play on sorority row,' says one mother.
'A rush budget to me is non–existent,' one mom proudly boasts, while one dad leaps up to grab his check book.
'These parents are willing to drop thousands of dollars on clothes, jewelry, even Rush consultants,' Brandis Bradley, who is known as the Queen of #RushTok, reveals.
Each episode of A Sorority Mom's Guide to Rush! will follow two mother–daughter duos as they prepare for Bama Rush, which is the process where sororities recruit new members.
Bringing guidance, glam and a lot of honesty to the journey are two breakout names from the world of Rush: New York Times profiled consultant Bill Alverson and The Queen of #RushTok, Brandis.
'With their expertise, they help these families prepare their daughters to make a lasting impression to land a spot in their top–tier house,' the synopsis teases.
'These moms, daughters and even grandmothers and siblings will do anything it takes to help get them accepted into their legacy sororities, making them sisters in every sense.'
While viewers will have to wait to see the coaches' invaluable advice, it's clear that social they hold a no–holds–barred approach.
'I am the ultimate authority when it comes to Rush on TikTok,' Brandis says in the trailer. 'If you're going through Rush, you're going to want to get on my radar.'
The University of Alabama figures are not for the faint-hearted.
For those joining a sorority for the first time a lump payment of $4,750 is charged on average in the fall semester for new member fees, plus another sum the following semester.
Living in-house is much more expensive and costs on average $8,400 per semester, which includes room, chapter meal plan, local chapter fees, and inter/national fees, while living out of house costs on average $4,100 per semester.
Last year, Daily Mail spoke to former pageant queen Kylan Darnell, who revealed she had spent close to an eye-watering $100,000 to be in an elite sorority at the University of Alabama.
'It is pretty expensive to be in a sorority,' she said, 'but at the end of the day I feel like it's more of a networking experience,.
'And I love that I found my future bridesmaids doing it. I could not imagine what my college experience would have been like without Greek life, it has definitely changed my life for the better.'
