Latest news with #SosCiliIbu
The Star
5 days ago
- Business
- The Star
'It's to ensure a safety net': Malaysian super diva Khadijah Ibrahim encourages musicians to move into business
Malaysia's legendary diva Khadijah Ibrahim believes young musicians and celebrities to not just rely on income from the entertainment world alone, but instead start planning for the future by joining the world of entrepreneurship while their names are still relevant and widely known According to her, the entertainment world sometimes can be unstable and even fickle at times so therefore, young celebrities are encouraged to use their popularity as a springboard to build a strong personal and business brand from the very beginning. "I have seen many of my musician friends who have fallen into despair after no longer being active on the entertainment stage. When their names are no longer mentioned, job offers are decreasing, and eventually, they lose their source of income. I don't want this to happen to the younger generation today. I have seen it so many times that I just want a better world for the younger ones," said Khadijah. Khadijah, who is also the Chairman of Karyawan, Malaysia's association for music industry staff, said it is also good for celebrities to be creative in their career and venture into other fronts that can help their career. And using their popularity to push themselves in the business is not at all a wrong step to take as it also gives them another avenue to look for extra funds for their future. "Learn about the ins and outs of business. Don't just be an ambassador or 'name' for a product. Go out into the field, find out about marketing, management, and production. If we don't understand it ourselves, others will easily take advantage," Khadijah added. Khadijah also shared her experience as an artist who transitioned into business by establishing her own food company, including the brand Sos Cili Ibu, which is now increasingly gaining a place in the hearts of consumers both domestically and internationally. "Doing business gives me satisfaction because it not only generates continuous income, but also opens up job opportunities for others and contributes to the national economy. I'm happy to be involved in the food industry now. "I started with a product that I loved and my love for food. I also know Malaysians love spicy food, so I created an original, locally made chilli sauce, now known as Sos Cili Ibu," he said. Khadijah and Sos Cili Ibu Meet Her Fans at Singapore Expo Khadijah has big plans for her product. She showcased her product at the Singapore Expo an event which was held in conjunction with the Malaysia Fest from July 31 to Aug 3. Many of her fans in Singapore crowded the show hall when Khadijah introduced the product to Singaporeans. On top of that, her Sos Cili Ibu was also given the thumbs up by top Malaysian artistes, including the likes of Datuk Siti Nurhaliza, Ifa Raziah, Zaiton Sameon, Jasmin Hamid, dan many more. "I was overwhelmed by the support from fans and visitors at the Singapore Expo. Many came not just to buy sauce, but also to take pictures and share memories of my musical heyday. It was a pretty sweet experience," she said. Khadijah also announced besides Singapore, the chili sauce is also available in Indonesia and Brunei. On top of that, she and her team are also in talks with a major distributor who has chains in 23 other countries. For the record, Khadijah, better known as Kathy Ibrahim, has been an active singer since the 70s and is also one of the few artists in Malaysia who has produced her own album every decade since then. Her famous song "Kupendam Sebuah Duka" is a glorious ballad that is played in almost every household to this day. One of Malaysia's most profound vocalists, she continues to mesmerise music fans to this day. Besides being a brilliant musician, she is also an established actress and now an inspiring businesswoman. At the age of 66, many of us will be thinking of slowing down and even thinking of retiring from the workforce. For Khadijah, she is now making a name for herself in the business world. And for sure, fans will be wishing her the best of success in her new venture.
The Star
17-06-2025
- Entertainment
- The Star
Malaysian legendary songstress Khadijah Ibrahim aims to win the taste buds of South-East Asians with 'Sos Cili Ibu'
PETALING JAYA: "Sos Cili Ibu", a culinary creation based on the original recipe of Malaysia's legendary songstress, Datuk Khadijah Ibrahim, was officially launched on Tuesday (June 17) in an exclusive media event held here in Bukit Gasing. More than just an ordinary chili sauce, "Sos Cili Ibu" is a premium product that combines spicy, sweet, and tangy notes in perfect harmony. It's ideal as a dipping sauce for snacks like crackers, fritters, burgers, pizzas, or as a flavour enhancer in dishes such as local dish ayam masak merah, fried noodles, sweet and sour dishes, and many more. Crafted with carefully selected fresh ingredients including premium red chilies, garlic, natural vinegar, and a hint of sugar, "Sos Cili Ibu". said Khadijah, is a tastier and safer choice for the whole family. Khadijah also shared, *'This recipe is a heartfelt gift to all my fans who have supported my journey in the arts for the past 48 years. I'm proud to share this heritage taste with fellow Malaysians. "But more than that, I want this sauce to be a meaningful gift – every bottle sold contributes to supporting the lives of fellow artists in need,'* said Khadijah, who is known for her dedication to product quality. In a noble and symbolic gesture, part of the proceeds from the sales of "Sos Cili Ibu" will be donated to the Malaysian Artistes Association (Karyawan), a non-governmental organisation that supports local artists and celebrities facing financial difficulties, health issues, or lack of income. The event also saw the presence of fellow celebrities such as Noor Shila Amin and Rozita Rohaizad, members of the local media, and supporters of the entertainment industry. They showed strong support for Dato' Khadijah's initiative, which not only delivers a quality product but also infuses values of love into every bottle of "Sos Cili Ibu". For the record, "Sos Cili Ibu" has already entered the markets of Singapore and Brunei and is now available at St Rosyam Mart and online via - TikTok Shop and Shopee. Bulk orders for corporate gifting and souvenirs are also welcomed. For more information, please contact: Website: ; Email: ; Social Media: @sosciliibu ; Hotline: +6017 689 4645
