Latest news with #SothebysInternationalRealty
Arab News
9 hours ago
- Business
- Arab News
Diriyah Company woos UK investors with London center
Diriyah Company is launching a new marketing initiative at one of London's most prestigious locations to showcase the project. The Diriyah House Experience Center will be hosted at One Hyde Park, a premier business address in Knightsbridge near Harrods. It will provide an immersive experience for those interested in opportunities in Diriyah, one of Saudi Arabia's giga-projects located on the outskirts of Riyadh. The Diriyah House Experience Center's official opening is scheduled for the beginning of July. The center will operate as a co-branded hub operated by Sotheby's International Realty, the UK company originally founded by Sotheby's art dealers. Sotheby's International Realty has recently entered the Saudi market and chose Diriyah as a key launchpad, already marketing branded residences for prestigious hospitality names such as The Ritz-Carlton, Corinthia, and Baccarat — all part of the landmark developments taking shape in Diriyah. The Diriyah House Experience Center will include a state-of-the-art marketing suite featuring a masterplan model and flexible model display. It will bring the 'City of Earth' to life for a wider global audience. Diriyah Company Group CEO Jerry Inzerillo said: 'We are delighted to open this high-profile and prestigious experience center in the heart of London. This prestigious London address enables us to share Diriyah's story on a global stage in a truly world-class setting, strengthening our international outreach as we build one of the world's greatest gathering places, rooted in the history, heritage and culture of the Kingdom.' George Azar, chairman and CEO of Sotheby International Realty, Dubai, the UK, and Saudi Arabia, added: 'We are proud to collaborate with Diriyah Company on this landmark initiative and to support the launch of the Diriyah House Experience Center at One Hyde Park. As their partners, we are pleased to offer our experience and expertise in presenting ultra-prime real estate to a global audience. With a strong foothold in the UK's super-prime market, this collaboration allows us to do what we do best — represent the world's most exceptional properties while acting as local experts with global reach.' Through this partnership, we look forward to connecting discerning investors and stakeholders in the UK with the extraordinary vision and opportunities emerging in Diriyah.' The announcement of the center follows a successful month-long activation by Diriyah Company at Harrods in London in July 2024. The campaign featured a showcase of Diriyah's master plan models and a supporting out-of-home marketing campaign across the city. This international engagement reflects the growing global appetite for investment in the City of Earth and reinforces Diriyah's commitment to connecting with the international investment community. Located on the outskirts of Riyadh and backed by Saudi Arabia's Public Investment Fund, Diriyah is an integrated urban development project covering 14 square kilometers. It includes building homes for around 100,000 residents and is expected to create nearly 180,000 jobs. Its ambition is to attract approximately 50 million visits annually, contributing an estimated SR70 billion ($18.6 billion) to Saudi Arabia's GDP. Diriyah Company does not have any permanent establishment or a place of business in the UK. The Diriyah House Experience Center is operated by Sotheby's International Realty for the sole purpose of marketing Diriyah' s projects.
Asharq Al-Awsat
5 days ago
- Business
- Asharq Al-Awsat
Diriyah Company Unveils ‘Diriyah House' in London to Expand Global Reach
Diriyah Company announced the launch of "Diriyah House" in London's One Hyde Park in Knightsbridge, marking a strategic move to strengthen its global presence and attract international investment, reported the Saudi Press Agency on Wednesday. Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah, a cultural destination in the Saudi capital, Riyadh, projected to welcome more than 50 million visits annually by 2030. The house features a marketing suite showcasing the Diriyah Masterplan and offers interactive content that enables visitors to explore the vision and components of the masterplan in a modern and engaging format aligned with global investor expectations. Commenting on the occasion, Diriyah Company Group CEO Jerry Inzerillo said: 'We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah's story on a global stage through a distinctive experience worthy of its heritage.' 'This step advances our international reach as we build one of the world's most iconic destinations rooted in the Kingdom's history, culture, and identity.' Diriyah House is set to officially open in early July 2025 in partnership with Sotheby's International Realty, which will operate the facility.
Globe and Mail
08-05-2025
- Business
- Globe and Mail
Cottage on Lake Muskoka gets Toronto preview, fetches full-price offer
1385 Foreman Rd., Port Carling, Ont. Asking price: $1.7-million (March, 2025) Selling price: $1.7-million (March, 2025) Previous selling price: $665,000 (June, 2010) Taxes: $9,462 (2024) Days on the market: 10 Listing agent: Maryrose Coleman, Sotheby's International Realty Canada Agent Maryrose Coleman showed this three-bedroom cottage on Lake Muskoka at her booth at the Spring Cottage Life Show in March. 'Sometimes we test the market at the show and then bring the listings back again [when the cottage market gets going],' said Ms. Coleman. The Foreman Road property is 'a three-season cottage that is closed up until May, usually.' But, stoked by buyer interest, the seller rushed to clear access to the 0.67-acre site, still snowbound, that boasts 337 feet of shoreline. A repeat visitor delivered an offer mid-week. 'The snow had become concrete, it was crazy,' Ms. Coleman said. 'The seller had to dig his way through and open up the cottage. '[The buyer] wanted to lock it up before there was a competitive situation, and that's why they paid in full.' This 60-year-old cottage, built into sloping terrain, offers 1,210 square feet of living space on one level, including a bedroom, updated kitchen and bathroom, and 300 square feet below grown, largely for two bedrooms. A Muskoka room and a living room with a fireplace are prime entertaining areas, as well as the deck and dock. A bunkie is also on site. 'Because it's an older cottage, it's right on the water,' Ms. Coleman said. 'Now, you have to be 66 feet back from the high water mark.' Recent renovations enhanced its rustic aesthetic. 'The interior design was gorgeous, taking advantage of the existing property and character, and married it with more contemporary design influences,' Ms. Coleman said. 'The bunkie was brought over from Eilean Gowan Island and it was built in the 1950s.'
