3 days ago
- Entertainment
- Eyewitness News
How Jozi's underground music platforms are redefining live entertainment
JOHANNESBURG - In the heart of Johannesburg, a new wave of young creatives is transforming how live music is experienced.
From cosy bookstores in Braamfontein to open-air picnics, platforms like Soundcheck, Mzansi NeoSoul, branches of Nairowbi and Hidden Spaces are reimagining performance culture and offering artists a creative community space.
These spaces are platforms mostly created by artists or people who have a deep passion for art to allow artists to freely express themselves.
As music band member from Arrange Esdras Nshimba said, these platforms have presented them with opportunity and belonging.
"Every creative wants to find themselves in an environment where they are allowed to just express themselves to the fullest extent, and at the same time, you can use it as a springboard to work on your craft."
Music producer, curator, and founder of MzansiNeo Soul, Phumlani Makuoa, said his platform, which gives a spotlight to South African Neo Soul artists, stems from his deep passion for music.
"Mzansi NeoSoul is a vibe where South African artists specifically gather and have the space to express themselves in front of people that enjoy this type of music, R&B, and Neo Soul."
Passion seems to be a key element that all the founders of these spaces share. The drive to support and empower local artists runs paramount.
Founder of Hidden Spaces, Tate Mhunduru, said that although such platforms do come with their own difficulties, they have managed to stay afloat since they began in 2020.
"It's tough. I think what we're trying to do and what keeps us going is we're trying to build a culture. We're trying to get people to understand this culture of live music and appreciate the artistry of live music."
When asked what the future looks like for these platforms, assistant producer of Soundcheck, Nairowbi's offshoot, Sememi Mosupye said: "The future looks very good for spaces like this. As intimate as it is, I really appreciate and I really hope that it stays this intimate so that more conversations, more artists can feel more welcome in spaces like this."
Independent South African artist, Ovuyonke Sotsaka, shared that these platforms help him find his audience and give him an opportunity to connect with the people who listen to and love his music.
