Latest news with #SourWatermelon
Time of India
12 hours ago
- Entertainment
- Time of India
David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion
David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) 1 2 A big surprise has come from a famous footballer. David Beckham is known around the world for his sports career. But this time, it's not about football. It's not about clothes or photos either. It started with a small hobby during lockdown and has now turned into a brand called 'BEEUP'. And it's something sweet. Let's find out what David Beckham has done this time. David Beckham creates honey snack brand called BEEUP with his beekeeping hobby On June 14, 2025, David Beckham, age 50, shared big news. He has started a snack company named BEEUP. The update came in a press note sent to PEOPLE magazine. David Beckham said this idea started in his garden. During the COVID lockdown in 2020, he and his son Cruz Beckham began keeping bees. Over time, he fell in love with beekeeping. He said, 'It began as a hobby with my sons but became a real love for honey. Honey gives clean energy. It's a superfood.' He did not do this alone. David Beckham joined hands with Shaun Neff, a business expert. Together, they made honey fruit snacks. These will come in three flavors: Tropical Mix, Very Berry, and Sour Watermelon. The packs will have 10 small snack bags inside. David Beckham said the goal is to give kids and families better snack choices. David Beckham shares why this snack brand matters to him David Beckham often posts pictures of his bee work on Instagram. In one video from 2022, he showed his first honey harvest. He worked on the hives with Cruz Beckham. In that video, David Beckham said, 'Who knew I'd feel so much about this? It all started in lockdown.' He also shared that his bees made really tasty honey. His partner Shaun Neff shared that David Beckham cares deeply about health and real food. David Beckham said, 'We made BEEUP for families. It gives real energy. I'm happy kids can eat something healthy.' In an April 2025 interview, David Beckham told PEOPLE that cooking with his four kids is special. He said, 'Every night at 6 p.m., we all eat together. That's our rule.' BEEUP is another way he wants to help families stay close and eat well. Also Read: Sir David Beckham: Was Manchester United Legend The Most Underrated Footballer In The World? Decoding Former Galctico's Footballing Legacy
Yahoo
18 hours ago
- Business
- Yahoo
David Beckham Launches BEEUP - The Next-Gen, Honey-Powered Snack Brand for Active Kids and Families
Exclusively available now at Target Stores Across the Country LOS ANGELES, June 16, 2025 /PRNewswire/ -- BEEUP, a next-generation snack brand, launches in Target stores across the country today with its debut line of honey-powered fruit snacks. BEEUP is co-founded by David Beckham, former athlete, entrepreneur and President and Co-owner of Inter Miami CF soccer club; and Shaun Neff, serial entrepreneur behind breakthrough brands such as SUN BUM, BÉIS, and Moon Oral Care. BEEUP is inspired by honey's ability to provide natural energy that tastes as good as it performs, and with 40-year CPG vet Mike Keown as CEO, BEEUP is looking to disrupt the U.S. snack market; a market projected to hit $53.33 billion in revenue by the end of 2025. BEEUP's reason for existing starts with honey. The idea was born from David's well-documented love for beekeeping, having spent hours by his hives, caring for the bees, and harvesting honey. As a father and former pro athlete, David was always looking for wholesome snacks for his family and was amazed as he learnt about the nutritious properties of honey. All BEEUP snacks harness honey's superfood power to fuel kids and families to be their best through busy mornings, after-school sports, and everything in between. This nutrient-dense powerhouse ingredient offers a naturally sweet upgrade from refined sugars and delivers real energy for real life. The reimagined fruit snack line is non-GMO, free from synthetic dyes, fake flavors, and contains an excellent source of Vitamins A, C, and E. "Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," said David Beckham, Co-Founder of BEEUP. "I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks. Whether prepping for a game, performance, or the playground, we've made BEEUP to offer families natural energy they could feel good about eating." "From my first conversation with David, it was clear that his passion for beekeeping and honey had sparked something special," said Shaun Neff, Co-Founder of BEEUP. "We saw a unique opportunity to disrupt the kids' snack space with a brand powered by real honey, made for active kids and with a strong connection to youth sports. It's been an incredible journey working with David and bringing this brand to life." BEEUP's new 10-pack of delicious fruit snacks will be available in three juicy flavors, including Very Berry, Tropical Mix, and Sour Watermelon at Target stores across the country, and on the BEEUP website for an MSRP of $4.99. Learn more at or follow along on Instagram @beeupsnacks. About BEEUPBEEUP is the snack brand for active kids, powered by real honey. Co-founded by David Beckham and Shaun Neff, BEEUP is shaking up the kids' snack aisle with standout design, bold flavors, and simple ingredients, all rooted in the natural energy of honey. BEEUP fuels active families with wholesome, feel-good energy. Learn more at or follow along on Instagram @beeupsnacks. MEDIA CONTACTOlivia FloresBEEUP@ View original content to download multimedia: SOURCE BEEUP Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Scotsman
30-05-2025
- Automotive
- Scotsman
Jamie Laing's Candy Kittens brand launches in-car fragrance experience
Jamie Laing's Candy Kittens brand has jumped behind the wheel and entered the automotive world with the launch of a new range of car air fresheners. The collection brings the brand's delicious sweet-smelling flavours from your taste buds to your dashboard, all while maintaining Candy Kittens' iconic chic and playful aesthetic. Sign up to our daily newsletter – Regular news stories and round-ups from around Scotland direct to your inbox Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Ideal for adding a burst of indulgent scent to your car, home or office, the Candy Kittens Car Air Fresheners will initially be launched exclusively in Halfords stores nationwide, including stores on St. Catherines Road in Perth and Rutherglen Road in Glasgow, as well as on the motoring specialist's website. The car air fresheners are available in four gourmet scents – Sour Watermelon, Wild Strawberry, Eton Mess & Very Cherry – and come in three different formats: The hanging air freshener - Ideal for hanging from a rearview mirror, the hanging air freshener is effortless to use and delivers a subtle burst of fragrance that lasts for up to 45 days. - Ideal for hanging from a rearview mirror, the hanging air freshener is effortless to use and delivers a subtle burst of fragrance that lasts for up to 45 days. Air vent air freshener - Delivering an unrivalled fragrance experience, the air vent air freshener is easy-to-use and fits most vehicle vents. - Delivering an unrivalled fragrance experience, the air vent air freshener is easy-to-use and fits most vehicle vents. Spill-proof can air freshener - The perfect fusion of fragrance and functionality, the can air freshener slots seamlessly into most vehicle cup holders, delivering bursts of enduring, delicious fragrance. Prices for the Candy Kittens Car Air Fresheners will start from £3.49 for the hanging air freshener to £4.99 for the spill-proof can air freshener. Advertisement Hide Ad Advertisement Hide Ad Candy Kittens Eton Mess hanging car air freshener The new range will continue Candy Kittens' commitment to limiting its impact on the environment with the hanging air fresheners and the air vent air fresheners being 100 percent recyclable. Customers simply send their old car fresheners back to the Candy Kittens team, who will then use them to make new car air fresheners. In addition, the car air fresheners' packaging is made from FSC certified cardboard. Podcast host and Radio 1 presenter Jamie and business partner Ed Williams founded the Candy Kittens brand in 2012, and have been shaking up the sweet industry ever since with their range of plant-powered sweets. Now, the dynamic duo is bringing the same passion and energy to in-car fragrance.
Scotsman
29-05-2025
- Automotive
- Scotsman
Jamie Laing's Candy Kittens brand launches in-car fragrance experience
Jamie Laing's Candy Kittens brand has jumped behind the wheel and entered the automotive world with the launch of a new range of car air fresheners. The collection brings the brand's delicious sweet-smelling flavours from your taste buds to your dashboard, all while maintaining Candy Kittens' iconic chic and playful aesthetic. Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Ideal for adding a burst of indulgent scent to your car, home or office, the Candy Kittens Car Air Fresheners will initially be launched exclusively in Halfords stores nationwide, including the store in Seafield, as well as on the motoring specialist's website. The car air fresheners are available in four gourmet scents – Sour Watermelon, Wild Strawberry, Eton Mess & Very Cherry – and come in three different formats: The hanging air freshener - Ideal for hanging from a rearview mirror, the hanging air freshener is effortless to use and delivers a subtle burst of fragrance that lasts for up to 45 days. Air vent air freshener - Delivering an unrivalled fragrance experience, the air vent air freshener is easy-to-use and fits most vehicle vents. Spill-proof can air freshener - The perfect fusion of fragrance and functionality, the can air freshener slots seamlessly into most vehicle cup holders, delivering bursts of enduring, delicious fragrance. Prices for the Candy Kittens Car Air Fresheners will start from £3.49 for the hanging air freshener to £4.99 for the spill-proof can air freshener. Advertisement Hide Ad Advertisement Hide Ad Candy Kittens Sour Watermelon spill proof can car air freshener The new range will continue Candy Kittens' commitment to limiting its impact on the environment with the hanging air fresheners and the air vent air fresheners being 100 percent recyclable. Customers simply send their old car fresheners back to the Candy Kittens team, who will then use them to make new car air fresheners. In addition, the car air fresheners' packaging is made from FSC certified cardboard. Podcast host and Radio 1 presenter Jamie and business partner Ed Williams founded the Candy Kittens brand in 2012, and have been shaking up the sweet industry ever since with their range of plant-powered sweets. Now, the dynamic duo is bringing the same passion and energy to in-car fragrance. To purchase the new Candy Kittens Car Air Fresheners range directly from Halfords please visit The new collection will be rolled out into Halford stores nationwide from 31st May.
