22-05-2025
Alhambra, Flamenco, and Sierra Nevada : Granada promotes itself in Rabat
On May 21, the Spanish Tourism Office, in partnership with the Provincial Council of Granada, hosted the event «Granada, the Alhambra Is Just the Beginning» at the Residence of the Spanish Ambassador in Rabat. The event aimed to showcase the diverse tourism offerings of this Andalusian province beyond its iconic landmark.
The evening was attended by Ambassador Enrique Ojeda Vila, Francis Rodríguez, President of the Provincial Council of Granada, Moroccan government officials, ambassadors, tourism professionals, and journalists. In his speech, Ambassador Ojeda Vila emphasized the deep historical and cultural ties between Morocco and Andalusia, highlighting the region's warm hospitality, rich attractions, and close proximity.
A screening of the documentary «Alhambra, the Treasure of the Last Andalusian Emirate», co-produced by RTVE and ARTE and awarded in Rabat, featured new research and digital reconstructions that offer fresh perspectives on the Alhambra.
Additionally, Paolo Pinamonti, director of the 74th Granada Music and Dance Festival (June 19 – July 13, 2025), and Jesús Ibáñez, who presented updates on the Sierra Nevada ski resort, were part of the event.
The evening was hosted by tourism advisor María José Gómez, who noted that in 2024, 767,000 Moroccans visited Spain, with Andalusia attracting 42% of these visitors, followed by Madrid (24%) and Catalonia (11%).
The following day in Casablanca, a professional meeting will bring together over a dozen tourism companies accompanying the Granada delegation—including Barceló, El Corte Inglés, and various agencies—with more than forty Moroccan buyers.
