Latest news with #SparkFoundry
Campaign ME
01-07-2025
- Entertainment
- Campaign ME
Premium luggage brand RIMOWA debuts CTV campaign in the UAE
In partnership with Spark Foundry and ThePubverse by ArabyAds, RIMOWA, a global premium luggage brand, has launched its first premium Connected TV (CTV) campaign in the UAE. The campaign debuts across LG's Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats. This strategic media launch marks RIMOWA's entry into full-screen CTV storytelling in the region. RIMOWA claims the move aims to be a continuation of its exploration into purposeful travel, personal evolution, and the pursuit of progress. The campaign's creatives feature global celebrities such as Lewis Hamilton, Jay Chou, and Rose, which aims to support the brand's modern relevance and luxury edge. 'With RIMOWA, the goal wasn't just visibility, it was intention,' said Fred Rizkallah, Senior Director of Business Development at ThePubverse 'We worked closely with Spark Foundry to create a Connected TV experience that feels considered, not intrusive, one that reflects the quiet confidence of a brand built on quality and purpose.' Targeting parameters include viewers of luxury sports and travel content, heavy streamers, and owners of 60-inch+ LG TVs. The ad placements were curated to align with affluent audience segments using LG's ACR data, reaching users who opt into premium content experiences and ad-free services. 'This campaign meets audiences where they are, but more importantly, in a way that respects how they think and live,' Rizkallah said. The campaign features a mix of LG CTV Roadblocks, owning the entire screen during peak exposure times, and native run-of-site placements that maintain sustained visibility in high-end digital environments. 'Connected TV gives us a rare opportunity to tell meaningful stories in the spaces where people are most relaxed and receptive,' said Rand El Ghoussaini, Media Manager at Spark Foundry. 'With RIMOWA and ThePubverse, we created an experience that mirrors the brand's essence: thoughtful, refined, and built to resonate with today's luxury-minded audience.' This latest instalment aims to reflect RIMOWA's ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement.
Irish Daily Mirror
24-04-2025
- Business
- Irish Daily Mirror
Over €3.5m spent on ads, PR and communications for Gardai in past two years
An Garda Siochana has spent more than €3.65 million on advertising, public relations and communications over the past two years. Much of the spending took place as part of an ongoing recruitment drive to bring the number of police officers in the state to at least 15,000. Figures show the media agency Spark Foundry was paid €755,000 last year and €682,000 in 2023 for their work with An Garda. This covered the cost of a garda recruitment campaign, which included production of a TV advert, public notices, and other work to attract new recruits. Separately, payments totalling €1.459 million was paid to Mediavest Limited – which is part of the Spark Group – according to data released under FOI. An Garda also listed payments of more than €664,000 to public jobs, which runs recruitment campaigns on behalf of state bodies. There were smaller five-figure bills with a range of other firms including Bell Media, Comhar, Eolas, and Staffline Recruitment. An Garda said they paid a total of around €30,000 to the Communications Clinic, the well-known public relations firm. This was for media training of garda personnel who have to appear in the public domain or do interviews with newspapers, radio or TV. The data showed that the advertising and communications bill for 2023 was €1.34 million. However, that rose sharply last year by more than 60 per cent to a sum of €2.26 million, the figures showed. The government has set a minimum target of 15,000 gardaí but Commissioner Drew Harris has said that he believes 18,000 sworn members are needed. The latest available data shows however, there are around 14,100 currently serving gardaí - around 150 of whom are on secondment, career breaks or family leave. In the latest round of garda recruitment, which closed in February, there were 6,700 new applications for the force. Around one third of the applicants were female, 42 per cent of them were aged over 30, and 23 per cent stated an ethnic background other than white-Irish.
BreakingNews.ie
23-04-2025
- Business
- BreakingNews.ie
Garda spent more than €3.6m on advertising and public relations over past two years
An Garda Síochána has spent more than €3.65 million on advertising, public relations, and communications over the past two years. Much of the spending took place as part of an ongoing recruitment drive to bring the number of gardaí in the State to at least 15,000. Advertisement Figures show the media agency Spark Foundry was paid €755,000 last year and €682,000 in 2023 for their work with An Garda. This covered the cost of a garda recruitment campaign, which included production of a TV advert, public notices, and other work to attract new recruits. Separately, payments totalling €1.459 million was paid to Mediavest Limited – which is part of the Spark Group – according to data released under FOI. An Garda also listed payments of more than €664,000 to publicjobs, which runs recruitment campaigns on behalf of State bodies. Advertisement There were smaller five-figure bills with a range of other firms including Bell Media, Comhar, Eolas and Staffline Recruitment. An Garda said they paid a total of around €30,000 to the Communications Clinic, the well-known public relations firm. This was for media training of garda personnel who have to appear in the public domain or do interviews with newspapers, radio or TV. The data showed that the advertising and communications bill for 2023 was €1.34 million. However, that rose sharply last year by more than 60 per cent to a sum of €2.26 million, the figures showed. Ireland Garda recruitment campaign raises maximum age for... Read More The Government has set a minimum target of 15,000 gardaí but Commissioner Drew Harris has said that he believes 18,000 sworn members are needed. The latest available data shows however, there are around 14,100 currently serving gardaí around 150 of whom are on secondment, career breaks or family leave. In the latest round of garda recruitment, which closed in February, there were 6,700 new applications for the force. Around one third of the applicants were female, 42 per cent of them were aged over 30, and 23 per cent stated an ethnic background other than white Irish.
