Latest news with #Spirent
Forbes
a day ago
- Business
- Forbes
Maximizing AI's Potential For Your Article Pipeline
Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent's global marketing efforts and overall digital strategy. The demand for high-quality content in B2B tech has exploded, but your marketing team's resources haven't. You need 10 times more blogs, white papers and case studies than last year, but your budget remains the same. Frozen solid. I've seen this scenario play out across the tech industry, especially in telecommunications, where companies must innovate rapidly while keeping costs under control. AI offers a powerful solution to this content crunch, but only when implemented strategically. Having led marketing transformations at multiple tech companies, I've witnessed both the power and pitfalls of emerging technologies. The risks are real: publishers rejecting AI-written content, search engines penalizing excessive automation and, worst of all, damaging your hard-earned brand reputation with subpar material. Let me show you how to leverage AI without falling into these traps. How AI Can Change B2B High Tech Content In today's hyper-competitive marketplace, content velocity is extremely significant. Here's how AI transforms what's possible: AI solutions, especially those based on large language models, can provide your team with improved speed when it comes to writing content. This can mean generating quick-turn drafts, outlining complex topics and brainstorming innovative solutions to meet tight deadlines. At launch times, when you need technical guides, customer-focused material and internal documentation all at once, AI can help save time across a variety of projects. While it may not be impeccable, publish-ready content, it removes those early barriers that may hold your team back. AI isn't just about productivity; it can also power smarter creative decisions. Industry trend analytics and audience insights tools enable you to develop content that truly connects with decision-makers. The real payoff comes when you automate mundane tasks, such as building email permutations or social messages, and free up your high-value talent to invest in strategic storytelling. In my experience leading marketing teams across telecommunications and tech companies, workflow fragmentation between departments consistently hampers content velocity. AI can help bridge these divides by enabling seamless content repurposing, such as turning a white paper into a blog series or transforming a technical document into customer-friendly material. The outcome? Faster content cycles, fewer approval bottlenecks and cohesive messaging across all customer touchpoints. The Risks Of Relying On AI For Content Creation Let's be brutally honest about what can go wrong. We must be aware of the risks to safeguard our brands and ensure consistent quality. If thought leadership in industry publications forms part of your strategy, be aware that many publishers have become skilled at spotting AI-generated submissions. Content that lacks genuine insight or sounds too formulaic will be rejected outright, wasting your team's time and diminishing your credibility. Search algorithms have evolved to identify patterns in AI-written text, and excessive automation can trigger penalties that devastate your organic traffic. I've seen companies lose significant visibility when they over-indexed on quantity over quality—a mistake that can take months to recover from. AI excels at replicating patterns but struggles to convey your unique brand personality. Your specific tone, vocabulary and messaging frameworks—the elements that make your content distinctly yours—can easily get lost. While technically accurate, AI content often lacks the nuanced understanding of your market position that seasoned writers bring. In technical industries such as telecom or cybersecurity, precision matters. AI can misinterpret terminology, oversimplify complex concepts or overlook critical technical context. These errors detract not only from readability but also from your credibility with the sophisticated audiences we target in B2B tech. How To Use AI Effectively (And Ethically): A Proven Playbook After implementing content transformation strategies across multiple organizations, I've developed a practical approach that maximizes AI's potential without compromising quality. Those who drive AI must understand your products and solutions. They must understand when AI gets technical details wrong or lacks essential industry nuances. Think of AI not as a substitute for your content team but as an enhancer of their abilities. We treat AI as a brilliant but novice team member who needs clear guidance, careful review and ongoing feedback. Establish clear parameters for its output and enforce strict quality control. This philosophical change yields more success than trying to treat AI as a magic content machine. Provide AI with a structured framework to work within so that it concentrates on narrative flow and logical development instead of merely producing text. In writing technical content, plotting out major sections gives you mastery of the story that you are telling. Find writers whose voice is similar to your brand's voice, and then use their content (with the correct permissions) to train the AI. This way, you can replicate the general tone and nuance that makes your content stand out in a saturated market. After you have created content, run it through detection software to identify sections that don't read correctly. Have these highlighted sections rewritten by your team to inject authenticity and have the final product read as naturally as an article written from the ground up by your best writers. Conclusion The content challenges for B2B tech marketers aren't decreasing; they're growing stronger every day. AI offers a means of scaling production, amplifying creativity and automating collaboration when executed carefully. The question for marketing leaders in tech is no longer whether to leverage AI, but rather how to do it effectively. Begin experimenting with a subset of content today, iterate based on performance and scale from that point. Your competitors are already investigating these capabilities; now is the time to define your own road map. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Business Wire
24-07-2025
- Business
- Business Wire
Keysight Provides Update on Regulatory Review and Expected Completion Timeline on Spirent Communications Acquisition
SANTA ROSA, Calif. & LONDON--(BUSINESS WIRE)--Keysight Technologies, Inc. (NYSE: KEYS) ("Keysight") confirms that Keysight and Spirent Communications PLC (London Stock Exchange Symbol: SPT) ("Spirent") continue to engage constructively with the State Administration for Market Regulation of the People's Republic of China ("SAMR") in connection with its ongoing review of Keysight's proposed acquisition of Spirent (the "Acquisition"). Clearance from SAMR is the final regulatory clearance in relation to the Acquisition and, with support and assistance from Spirent, Keysight remains committed to working quickly and constructively with SAMR to obtain clearance for the Acquisition. Completion of the Acquisition remains subject to the satisfaction or (if capable of waiver) waiver of the remaining conditions to the Acquisition set out in Part III of the Scheme Document, (the "Conditions") including the Condition relating to sanction of the Scheme by the Court. Keysight now expects that the Scheme will become effective on or before September 29, 2025, being the Long Stop Date (as defined in the Scheme Document). The parties continue to keep the timetable under close review and will provide any updates as required. Capitalized terms in this announcement, unless otherwise defined, have the same meanings given to them in the Update on Regulatory Clearances announcement in relation to the Acquisition published on December 2, 2024. About Keysight Technologies At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we're delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We're a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and Important Notices This announcement is for information purposes only. It is not intended to and does not constitute, or form part of, an offer, invitation or the solicitation of an offer to purchase, otherwise acquire, subscribe for, sell or otherwise dispose of any securities, or the solicitation of any vote or approval in any jurisdiction, pursuant to the Acquisition or otherwise nor will there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. Source: IR-KEYS
Business Wire
30-06-2025
- Business
- Business Wire
Spirent and Juniper Networks Collaborate to Showcase First Public UET Test
TOKYO--(BUSINESS WIRE)-- Spirent Communications plc (LSE:SPT), a leading provider of test and assurance solutions for next-generation devices and networks, and Juniper Networks have successfully completed the first live public demonstration of Ultra Ethernet Transport (UET), marking a major milestone for the evolving Ultra Ethernet Consortium (UEC) ecosystem. 'Validating performance and interoperability with emerging transport standards like UET is essential for ensuring next-generation infrastructure can meet the evolving demands of AI-driven networking.' The demonstration took place at Interop25 Tokyo, where Spirent, Juniper, and Spirent's long-standing partner in Japan, TOYO Corporation, jointly generated and forwarded UET traffic in a live network environment utilizing the Spirent B3 800G Appliance and the Juniper QFX 5240-64OD Switch. The test topology also included RoCEv2 traffic, demonstrating seamless coexistence and interoperability, and earned the companies a coveted Interop ShowNet Special Prize. The Juniper switch with 800G interfaces successfully recognized and forwarded all traffic types, validating its readiness for UET-based deployments. As hyperscalers continue to prioritize open, interoperable solutions for AI/ML back-end networks, the significance of the UEC initiative and its fresh approach to delivering AI and HPC performance is becoming ever more apparent. With the consortium approaching its first official specification release, Spirent and Juniper are playing a pivotal role in driving progress through rigorous real-world validation, helping to strengthen and refine the evolving ecosystem. 'We are honored to have been recognized alongside Spirent with this prestigious award at Interop Tokyo,' said Praful Lalchandani, VP of Products, Data Center Platforms and AI Solutions,Juniper Networks. 'This award underscores the strength of our partnership and the innovation we're driving together in high-performance, AI-driven data center networking. Juniper's data center solution, a cornerstone of Juniper's AI-Native Networking Platform, continues to lead with operational simplicity, performance, and open architecture.' He continued: 'Validating performance and interoperability with emerging transport standards like UET is essential for ensuring next-generation infrastructure can meet the evolving demands of AI-driven networking.' The successful public demonstration highlights Spirent's ability to emulate and test emerging UET transport standards, and Juniper's capability to support evolving Ethernet technologies, ensuring customers can validate and future-proof their infrastructure for AI scalability and Ultra Ethernet performance. 'Dramatic growth in AI applications and workloads continues to create challenges for the industry, and this public demonstration illustrates our dedication to helping industry partners to meet these challenges,' said Masatoshi Nishihara, General Manager, Spirent Japan. 'Spirent is committed to supporting emerging standards,' said Nishihara. 'By facilitating early adoption and validation of standards with comprehensive testing solutions, Spirent empowers organizations to confidently prepare for the transition to next-generation networking, while maintaining performance and reliability in increasingly demanding environments.' About Spirent Spirent Communications plc. (LSE: SPT) is the leading global provider of automated test and assurance solutions for networks, cybersecurity, and positioning. The company provides innovative products, services and managed solutions that address the test, assurance and automation challenges of a new generation of technologies, including 5G, cloud, autonomous vehicles and beyond. From the lab to the real world, Spirent helps companies deliver on their promise to their customers of a new generation of connected devices and technologies. For more information, please visit and follow us on LinkedIn, Twitter and Facebook.
Techday NZ
26-06-2025
- Business
- Techday NZ
Spirent launches Landslide E20 OTA for real handset lab testing
Spirent has introduced the Landslide E20 Over-the-Air (OTA) solution, a platform for automated end-to-end testing of real handsets in controlled lab environments. The new platform aims to assist mobile network operators, handset manufacturers, and lab automation teams with the validation of application, service, device, and operating system (OS) performance across 4G, 5G, and Wi-Fi networks. It also offers support for complex network scenarios including mobility and roaming. The telecommunications sector is under increasing pressure to ensure that handset performance, service quality, and OS updates are validated thoroughly before their widespread deployment. Traditional lab testing methods, which often rely on network emulations, have been unable to fully replicate the subscriber experience as delivered by real devices in operational settings. The Landslide E20 OTA solution seeks to address this challenge by offering integrated software, customisable scripting capabilities, and support for dual SIM handset testing. The platform is also described as having carrier-grade automation features, with the ability to provide detailed visibility into the behaviour of real devices. Its architecture is designed to be scalable, accommodating simultaneous testing on hundreds of handsets. "Ongoing evolution of 5G, Wi-Fi offload strategies, and new handset and OS releases demand an automated, repeatable approach to testing in realistic conditions," said Anil Kollipara, Vice President of Product Management, Spirent. "Our Landslide E20 OTA solution delivers full-stack visibility and real-world accuracy, validating services under true user conditions. This platform uncovers performance issues others miss, with scalable testing across devices, OS updates, and mobility scenarios." The Landslide E20 OTA solution features several key capabilities, including end-to-end validation that covers the entire subscriber journey from the handset through the radio access network (RAN) and into the core network. It provides automation for real device testing via API and software development kit (SDK) integration. This method, which operates independently of user interface (UI) changes, is intended to ensure long-term reliability and reduce maintenance requirements. The platform can simulate multiple use cases concurrently, reflecting how subscribers often run different applications such as video streaming and voice calls at the same time. It also supports the creation of custom test scripts with remote UI control, allowing distributed teams at communications service providers (CSPs) to create, automate, and manage app-specific tests without the need for physical access to laboratory facilities. The rackmount-ready solution is designed for carrier-grade environments and aims to facilitate scalability within test laboratories. In practice, the Landslide E20 OTA solution is built to underpin processes such as mobile core and RAN validation, device and OS certification, application performance testing, network slice analysis, and the evaluation of 5G/Wi-Fi offload techniques. The system also provides a way to test roaming scenarios in a controlled environment before any live rollout. This testing approach is part of Spirent's broader strategy to provide assurance across the full lifecycle of service deployment, bridging the gap between lab conditions and live operational networks. By integrating OTA lab testing with its VisionWorks platform for live mobile network management, Spirent is offering customers the ability to perform continuous validation from service development through to deployment on commercial networks. "The Landslide E20 OTA solution further reinforces our leadership in scalable, end-to-end service assurance and represents a critical advancement in lab-based OTA testing for the telecommunications industry," said Kollipara.
Business Wire
25-06-2025
- Business
- Business Wire
Spirent Launches Scalable Over-the-Air Solution to Enable True End-to-End Network Testing with Real Handsets
FREDERICK, Md.--(BUSINESS WIRE)-- Spirent Communications plc (LSE:SPT), a leading provider of test and assurance solutions for next-generation devices and networks, today announced the launch of the Landslide E20 Over-the-Air (OTA) solution, an innovative, scalable test platform that introduces true end-to-end testing by automating interactions with real handsets in lab environments. The solution enables the validation of app, service, device, and OS performance across 4G, 5G, and Wi-Fi networks, including support for complex scenarios such as mobility and roaming. "Our Landslide E20 OTA solution delivers full-stack visibility and real-world accuracy, validating services under true user conditions. This platform uncovers performance issues others miss." The telecommunications industry is facing growing pressure to validate handset performance, service quality, and operating system updates before rolling them out on a large scale. Traditional lab setups that emulate portions of the network cannot capture the complete subscriber experience that real devices deliver in the field. Spirent's Landslide E20 OTA solution addresses this critical gap by delivering a solution with integrated software, customizable scripting, and support for dual SIM scenarios. It is the only platform to provide carrier-grade automation and visibility into real handset behavior and is scalable to support hundreds of devices simultaneously. "Ongoing evolution of 5G, Wi-Fi offload strategies, and new handset and OS releases demand an automated, repeatable approach to testing in realistic conditions," said Anil Kollipara, Vice President of Product Management, Spirent. "Our Landslide E20 OTA solution delivers full-stack visibility and real-world accuracy, validating services under true user conditions. This platform uncovers performance issues others miss, with scalable testing across devices, OS updates, and mobility scenarios." Key capabilities of the Landslide E20 OTA solution include: End-to-end validation: Complete subscriber experience testing from handset through RAN to core network Real device automation: API/SDK-based automation that is immune to UI changes to ensure long-term reliability and lower maintenance overhead Concurrent use-case simulation: Reflects realistic multi-app usage like video streaming and voice calls running simultaneously Custom test scripting with remote UI control: Allows distributed CSP teams to create, automate, and manage tests for apps unique to their networks without physical lab access Scalable architecture: Purpose-built rackmount platform designed for carrier-grade lab environments Landslide E20 OTA is built for mobile network operators, handset manufacturers, and lab automation teams and addresses critical applications including mobile core and RAN validation, device and OS certification, app performance assurance, network slice behavior, 5G/Wi-Fi offload, and roaming scenario testing. It is part of Spirent's lab-to-live assurance strategy, enabling CSPs to validate services in the lab under real conditions before launching and aligning with live network monitoring. By combining OTA lab testing from Landslide with VisionWorks for live mobile network management, Spirent enables continuous validation from development through deployment, uniquely positioning the company as the only vendor delivering solutions for full-lifecycle, real-device service assurance. 'The Landslide E20 OTA solution further reinforces our leadership in scalable, end-to-end service assurance and represents a critical advancement in lab-based OTA testing for the telecommunications industry,' said Kollipara. For more information, visit About Spirent Spirent Communications plc. (LSE: SPT) is a leading global provider of automated test and assurance solutions for networks, cybersecurity, and positioning. The company provides innovative products, services and managed solutions that address the test, assurance and automation challenges of a new generation of technologies, including 5G, AI, cloud, autonomous vehicles and beyond. From the lab to the real world, Spirent helps companies deliver on their promise to their customers of a new generation of connected devices and technologies. For more information, please visit and follow us on LinkedIn, X, and Facebook.
