Latest news with #SportImpactSummit
Zawya
2 days ago
- Business
- Zawya
Sport Impact Summit expands global footprint through strategic partnership with HOKO
Dubai, UAE: Following the resounding success of SIS 2024, the Sport Impact Summit (SIS) is proud to announce a new strategic partnership with HOKO, the UAE-based experiential agency, known globally for its premium hospitality brand Aioka and the newly launched AI innovation platform, HUMAIN. This partnership is a bold new chapter in SIS's global growth strategy, with HOKO leading the charge to expand SIS's presence into key international markets including Abu Dhabi, China, Bahrain, and Singapore over the next 12 months. Building on its Dubai launch, SIS is planning to host the second edition of the Summit in Abu Dhabi in December 2025. Founded by Bally Singh and Max Palethorpe, HOKO has delivered iconic activations for brands like McLaren, LVMH, and Mercedes-Benz, and Red Bull. Notably, HOKO's premium hospitality brand, Aioka, has redefined luxury at Formula 1 race weekends, offering bespoke experiences in cities like Monaco, Las Vegas, Singapore, and Abu Dhabi. Furthermore, demonstrating a keen foresight into the future of content creation, HOKO launched HUMAIN – a cutting-edge AI-driven platform that merges human creativity with artificial intelligence. And that's established under Saudi Arabia's Public Investment Fund. 'The collaboration with HOKO marks a pivotal moment for SIS,' said Sean Morris, Co-Founder of SIS. 'Bally and Max's team bring deep domain expertise in delivering world-class experiences at the intersection of sport, hospitality, and innovation. The partnership will help accelerate the global expansion into new markets as well as enhance the brand experiences across the Sport Impact Series. With innovation in sustainability taking centre stage in global sports and business arenas, this alliance aims to meet growing client demand for authentic and impactful sustainability solutions. HOKO's experiential expertise and deep relationships across elite sports and brand platforms create a high-impact pathway for SIS to deliver its mission worldwide. 'We've seen first-hand the growing demand from brands, rights holders, and venues to integrate sustainability into their core strategy,' said Balbinder Singh and Max Palethorpe, Founders of HOKO. 'SIS has created a bold and meaningful platform, and we're thrilled to partner with them to scale their vision globally.' The announcement reinforces SIS's commitment to supporting the UAE's Federal Decree-Law No. (11) of 2024 on the Reduction of Climate Change Effects, as it continues to further its mission of bridging sport, sustainability, and technology with tangible results. To learn more, please visit the websites – and About the Sport Impact Summit: The Sport Impact Summit (SIS) is a global platform at the forefront of driving sustainability, innovation, and social impact through the world of sport. Founded in the UAE, SIS brings together industry leaders, athletes, policymakers, investors, and innovators to explore how sport can be a powerful catalyst for climate action, technological advancement, and inclusive progress. Since its launch, SIS has rapidly grown into a leading voice in the global sport and sustainability movement. Its inaugural 2024 edition, held in Dubai, UAE. The event was graced by the presence of Sheikh Suhail Bin Butti Suhail Al Maktoum, Executive Director of the Sports Development Sector at the General Authority of Sports. And brought together over 200 global leaders, industry experts, and world-class athletes. The Sport Impact Summit (SIS) is on a bold mission to unite action and inspire 1 billion people to join the movement by leveraging the universal power of sport to drive meaningful change across seven transformative pillars. Innovation and Technology, Sustainable Sponsorship, Education and Communication, Human Health, Equality and Inclusion, Green Investment, and Legacy. Together, these pillars form the foundation of SIS's mission to use the power of sport to drive global impact and lasting change. Further information and media requests: For further information or to request an interview, please contact: BUZ (on behalf of Sport Impact Summit) Lawson Louis, PR Associate lawson@
Zawya
02-06-2025
- Politics
- Zawya
Sport Impact Summit unveils powerful AI partnerships to support UAE Climate Law implementation
Dubai, UAE – The Sport Impact Summit (SIS) has announced two major strategic partnerships with Scoreboard, sport's leading AI-powered sustainability platform, and Hum(AI)n Assets, an innovative AI-driven content creation platform that fuses human creativity with artificial intelligence – together these industry leading platforms provide new levels of support for the implementation of the UAE's newly announced Federal Decree-Law No. (11) of 2024 on the Reduction of Climate Change Effects. Developed by a team of industry leaders with over 90 years of collective expertise in decarbonisation, climate science, AI, and global sports operations, Scoreboard revolutionizes traditional emissions tracking. What once took 90 days can now be completed in just 90 minutes – while delivering 90% cost savings. Designed initially for elite sports organizations and now scalable across sectors, the platform equips users to measure, report, and reduce their carbon emissions in alignment with national and international climate goals. Backed by sustainability architects behind decarbonisation strategies for global brands such as Unilever, Tesco, Pfizer, and over 50 global brands, Scoreboard now anchors SIS's commitment to technology-led environmental progress. Platform Highlights: Real-Time Dashboards: Breaks away from outdated retrospective annual reporting models Custom Roadmaps: Baseline assessment to strategic implementation in minutes AI-Driven Coaching: Practical guidance from specialist virtual sustainability experts Commercial Edge: Converts sustainability leadership into brand and partner sponsorship marketplace Scalability: From elite sports clubs to enterprise-wide corporate adoption Adding significant AI expertise to the SIS team is the Hum(AI)n Assets platform developed by leading UAE experiential agency HOKO. HOKO is a global creative agency that blends cultural insight with sharp execution - delivering brand, content, and event experiences that drive results. From high-impact campaigns to unforgettable activations, they help ambitious brands show up, stand out, and stay relevant. Their new joint venture project, Hum(AI)n Assets, is a creative engine merging the best of all digital asset worlds: The craft of traditional agencies, the agility of freelancers, and the speed of AI. The result? High-quality content - images, video, and copy - delivered fast, flexibly, and at scale. Hoko Agency is an equity partner of Sport Impact Summit who is helping to develop this IP under its portfolio that includes Hum(AI)n Assets. Relevance to UAE Law As the UAE sets a new regional benchmark for climate accountability through Federal Decree-Law No. (11) of 2024, SIS new AI partners offer a ready-to-deploy, action-based solution for public and private organizations alike. These partnerships exemplify the convergence of policy, innovation, and purpose – positioning sport as a catalyst for national climate leadership. 'We are delighted to expand our partnership family with the launch of these unique and innovative platforms,' said Michael Gietzen, Co-Founder of the Sport Impact Summit. 'Scoreboard perfectly complements the mission of our Sport Impact Declaration—a collaborative framework signed with the Ministry of Sport during the 2024 Summit in Dubai, and Hum(AI)n Assets delivers new levels of thought leadership and creativity to the industry. Through these partnerships, all Declaration signatories will gain preferential access to the Scoreboard platform and our cutting-edge tools.' Sean Morris, Founder of Scoreboard and sustainability veteran with leadership roles in Formula One, Professional Cricketers' Association (PCA), and Rajasthan Royals, added: 'As the UAE leads the region with progressive climate legislation, Scoreboard offers a timely and transformative solution. We built Scoreboard to empower organizations – starting with sporting bodies – to take game changing, measurable and cost-effective action. Our platform reduces reporting time from months to minutes, ensuring transparency, accountability, and delivering real impact.' "We believe creativity should move at the speed of relevance. Partnering with the Sport Impact Summit means we're not just creating content - we're creating momentum. Together, we're showing how AI and human talent can drive real-world change, aligned with the UAE's bold climate agenda." Concluded Bally Singh, Chairman of Hoko Agency and Founder, Hum(AI)n Assets. To learn more, please visit the websites: and About the Sport Impact Summit: The Sport Impact Summit (SIS) is a global platform at the forefront of driving sustainability, innovation, and social impact through the world of sport. Founded in the UAE, SIS brings together industry leaders, athletes, policymakers, investors, and innovators to explore how sport can be a powerful catalyst for climate action, technological advancement, and inclusive progress. Since its launch, SIS has rapidly grown into a leading voice in the global sport and sustainability movement. Its inaugural 2024 edition, held in Dubai, UAE. The event was graced by the presence of Sheikh Suhail Bin Butti Suhail Al Maktoum, Executive Director of the Sports Development Sector at the General Authority of Sports. And brought together over 200 global leaders, industry experts, and world-class athletes. The Sport Impact Summit (SIS) is on a bold mission to unite action and inspire 1 billion people to join the movement by leveraging the universal power of sport to drive meaningful change across seven transformative pillars. Innovation and Technology, Sustainable Sponsorship, Education and Communication, Human Health, Equality and Inclusion, Green Investment, and Legacy. Together, these pillars form the foundation of SIS's mission to use the power of sport to drive global impact and lasting change. Further information and media requests: For further information or to request an interview, please contact: BUZ (on behalf of Sport Impact Summit) Lawson Louis, PR Associate lawson@
Gulf Business
02-06-2025
- Business
- Gulf Business
Sport Impact Summit partners with AI pioneers to support UAE climate law
Image: Getty Images The UAE-based Sport Impact Summit is stepping up support for the country's new climate law by partnering with two AI innovators to help organisations cut emissions and scale sustainability efforts. Both platforms are being integrated into the SIS ecosystem to support implementation of Federal Decree-Law No. (11) of 2024 on the Reduction of Climate Change Effects. Sean Morris Founder of Scoreboard and former sustainability lead for Formula One, the PCA, and Rajasthan Royals AI-powered sustainability through Scoreboard Built by a team with over 90 years of combined expertise in climate science, decarbonisation, artificial intelligence and global sport, Scoreboard significantly reduces the time and cost of emissions reporting — from 90 days to 90 minutes, at 90 per cent lower cost. Initially developed for elite sports organisations, the platform has now been scaled to support wider sectors. It provides real-time data dashboards, AI coaching tools, and commercial opportunities tied to sustainability leadership. Backed by climate specialists behind decarbonisation strategies for Unilever, Tesco, Pfizer and more than 50 global brands, Scoreboard plays a key role in SIS's push for technology-led environmental progress. Key features include: ● Real-time dashboards that replace outdated annual reporting ● AI-powered coaching tools for emissions reduction ● Instant custom roadmaps ● Brand and sponsor marketplace for sustainability leadership ● Scalability across sports and corporate sectors 'Scoreboard perfectly complements the mission of our Sport Impact Declaration — a framework signed with the Ministry of Sport at our 2024 Dubai summit,' said Michael Gietzen, co-founder of the Sport Impact Summit. 'Declaration signatories will gain preferential access to Scoreboard and other SIS tools.' Sean Morris, Founder of Scoreboard and former sustainability lead for Formula One, the PCA, and Rajasthan Royals, added: 'We built Scoreboard to empower organisations — starting with sporting bodies — to take game-changing, measurable, and cost-effective action.' Creative at the speed of AI Also joining the SIS technology roster is Hum(AI)n Assets , a content-generation platform blending the strategic direction of traditional agencies with the speed and flexibility of AI. Developed by HOKO, the platform delivers content — including imagery, video, and copy — at scale and on demand. HOKO is an equity partner in the SIS initiative and is developing Hum(AI)n Assets under its portfolio. 'We believe creativity should move at the speed of relevance,' said Bally Singh, chairman of HOKO and Founder of Hum(AI)n Assets. 'Together with SIS, we're showing how human talent and AI can align with the UAE's bold climate agenda.' Backing UAE climate action The two platforms offer public and private sector organisations ready-to-deploy tools for both reporting and storytelling — helping to operationalise the UAE's national climate commitments. 'These partnerships exemplify the convergence of policy, innovation, and purpose,' said Gietzen. 'Sport has the power to lead by example — and through platforms like these, we're enabling exactly that.' About the Sport Impact Summit Founded in the UAE, the Sport Impact Summit is a global platform focused on driving sustainability, innovation, and social impact through sport. Its 2024 debut in Dubai welcomed more than 200 leaders and athletes, including Sheikh Suhail Bin Butti Suhail Al Maktoum, Executive Director of the Sports Development Sector at the General Authority of Sports. SIS's mission is to inspire one billion people to join its movement across seven pillars: innovation and technology, sustainable sponsorship, education and communication, human health, equality and inclusion, green investment, and legacy. Read:
