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Red Bull's Summer Edition is more proof the company runs on a different plane
Red Bull's Summer Edition is more proof the company runs on a different plane

USA Today

time12-05-2025

  • Entertainment
  • USA Today

Red Bull's Summer Edition is more proof the company runs on a different plane

Red Bull's Summer Edition is more proof the company runs on a different plane Welcome back to FTW's Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey. Few companies put the care into their press mailers that Red Bull does. About once every three months, a uniquely shaped package arrives at my door. Inside is the latest seasonal energy drink and some branded swag that's moderately on theme. The Winter Edition came with fake ice to crack and an ice pack for warmer days ahead. The Spring Edition... well, I don't quite recall what came with that one. But the Summer Edition? Oh, friends, I will remember this Red Bull... item no matter what. I do not know what to do with this... poncho? Muumuu? I feel like I should be overseeing the process to elect the pope of Burning Man. I look like the last person you want to sit next to on any form of public transportation. If I wore this to pick up my child at school the police would be informed, and rightfully so. Still, it's a lovely gesture. Importantly, it also has zero effect on the actual taste of the newest varietal. So let's see if Red Bull Summer Edition is any good. Summer Edition Sugar free: A True to form, it pours a cloudy white. This makes it look like old arctic cherry Powerade, a flavor that definitely understood where cherries grow. It smells, bam, like gummy peach rings. That's not a Red Bull thing; it's pretty much endemic to peach flavor across the booze to energy spectrum. I may not be using "endemic" correctly. But I use it often and it's resulted in the splotchy pink abomination seen above, so clearly it's working. The first sip is a clean balance between juicy peach and the acidic backbone of Red Bull. That tang hangs over each gulp, but it's a winning formula that snaps off each pull cleanly to leave minimal aftertaste and keep you coming back for more. The peach plays into that, adding noticeable sweetness to the Sweetarts base to create a full-bodied drink. There's nothing complex about it. It's what Red Bull does best; adding new fruit flavor to the drink that defines the basic energy drink structure. That simplicity makes this a crushable caffeine boost; even poured over ice this can was finished in about five minutes. It thrives in sugar-free form, leaving behind few hints this is a sucralose product even if nothing about it feels especially natural. All in all, pretty great. Even if I'm uncertain what to do about the muumuu. Would I drink it instead of a Hamm's? This a pass/fail mechanism where I compare whatever I'm drinking to my baseline cheap beer. That's the standby from the land of sky-blue waters, Hamm's. So the question to answer is: on a typical day, would I drink Red Bull's Summer Edition over a cold can of Hamm's? Yep. It's great.

Smart Lighting Expo and Spring Lighting Fair Attracts Some 15,000 Global Buyers
Smart Lighting Expo and Spring Lighting Fair Attracts Some 15,000 Global Buyers

Associated Press

time10-04-2025

  • Business
  • Associated Press

Smart Lighting Expo and Spring Lighting Fair Attracts Some 15,000 Global Buyers

Encouraging buyer sentiment with positive expectations for the future The 2nd Smart Lighting Expo and 16th Hong Kong International Lighting Fair (Spring Edition) concluded successfully today The twin fairs attracted some 15,000 buyers from 108 countries and regions, with increased numbers from various markets in Asia, Europe and Latin America An on-site survey showed that more than half of respondents still anticipate sales rising in the next one to two years InnoEX and Hong Kong Electronics Fair (Spring Edition) will open on Sunday, 13 April at the Hong Kong Convention and Exhibition Centre HONG KONG - April 9, 2025 ( NEWMEDIAWIRE) - Organised by the Hong Kong Trade Development Council (HKTDC), the 2nd Smart Lighting Expo and 16th Hong Kong International Lighting Fair (Spring Edition) successfully concluded today. The twin fairs welcomed some 15,000 buyers from 108 countries and regions, with notable growth in buyers from Asia including Indonesia, Korea, Taiwan and Thailand, European countries, such as the Czech Republic, the Netherlands and Poland, as well as from Latin America, including Argentina and Colombia. This participation highlights the prominent role both fairs have as global trading platforms for lighting products. Sophia Chong, Deputy Executive Director of the HKTDC, said: 'As the first wave of HKTDC's four spring tech events in April, the twin lighting fairs showcased the most advanced lighting products and solutions. Hosting various industry seminars and networking events, the fairs served as an ideal platform for professionals to expand their connections and discuss trending market topics, driving industry development in greenovation, healthy lighting, and smart technology. This Sunday, InnoEX and Hong Kong Electronics Fair (Spring Edition) will open for four days, reinforcing Hong Kong's position as a leading, international innovation and technology hub.' Home automation and smart lighting control systems reveal competitive edge The HKTDC conducted a survey to gain a deeper understanding of the trends in the lighting industry and surveyed 446 exhibitors and buyers on-site. The results indicate that both buyers and exhibitors are still positive about the economic outlook. Highlighted market outlook and product trends: - Within the next 6 to 12 months, 38.3% of respondents anticipate an increase in overall sales, while 52.2% expect sales to remain stable. Over the next 1 to 2 years, 51.8% expect overall sales to increase, with 39.7% anticipate sales to remain stable. - Respondents consider Taiwan (77.1%), Mainland China (76.2%), Hong Kong (70.6%), Japan (65.8%), and ASEAN countries (63.3%) to be promising or very promising target sales markets for lighting products over the next two years in terms of growth. - In terms of market potential, the most sought-after markets for respondents are Europe (24.2%), Australia and Pacific Islands (17.3%), North America (17.3%), ASEAN countries (13.3%), and Latin America (13.3%). - Respondents identify LED lighting (36.8%), residential lighting (25.1%), and commercial lighting (24.4%) as having the greatest growth potential. - Respondents believe home automation and smart lighting control systems (48.9%), energy-efficient lighting control solutions (39%), and outdoor smart security lighting systems (25.8%) have the most potential for smart lighting products in the next two years. - The survey revealed that consumers would be willing to pay an average 28% more for smart-lighting products. Trade discussions gain positive momentum Smart lighting products and solutions integrating artificial intelligence (AI) and Internet of Things (IoT) continued to be a focal point at the fair. The British brand Limi, participated for the first time in the Spring Lighting Fair and showcased its self-developed AI smart lighting control system. The company's founder and CEO, Umer Asif stated, 'The Spring Lighting Fair is the first international lighting fair we have joined. The fair allows us to introduce our new lighting concept to global buyers and enhance our exposure. We have connected with more than 200 buyers from Hong Kong, Europe, Saudi Arabia and the US. We have had preliminary negotiations with more than 50 potential business partners. We expect the fair to bring in US$40 to US$50 million in sales for the company. Due to the favourable results, we have already reserved a bigger booth at the Autumn Lighting Fair.' The Hall of Aurora at the Spring Lighting Fair featured some 180 elite lighting brands including Hong Kong brand Siki - a renowned lighting brand for Mainland China's catering industry specialising in functional LED lighting products. Ye Chang, General Manager of Liang Owltech Company Limited, said: 'To expand into overseas markets and establish Siki as a global brand, we participate annually in the Hong Kong International Lighting Fair. At this year's Spring Lighting Fair, we have met various new buyers from Europe, the Middle East, and Southeast Asia, with some 30 potential clients will place orders, we anticipate order sales to reach US$500,000 to US$1 million.' Smart city initiatives have consistently driven the rapid growth of the smart lighting market. Buyers from Brazil's Azizi are dedicated to sourcing quality lighting products for Brazilian companies and government projects. The company's CEO and founder, Fabio Oliveira said, 'Since 2012, I have actively attended the lighting fairs. At this year's Smart Lighting Expo, I have already identified three potential suppliers for smart controllers needed for a street light project, with orders valued at approximately US$1.2 million. My sourcing journey will also continue through the Click2Match platform, ensuring we stay connected with more suppliers after the fairs.' Hungary's Seemis Kft is keen to source lighting products from manufacturers in Mainland China for better quality and prices. The company's Chief Executive Officer, Magyar Krisztina said, 'After attending the meetings arranged via the Click2Match platform, we have found three potential suppliers of track lights, linear lights, tri-proof lights and floodlights from Mainland China. We plan to buy US$150,000 to US$200,000 worth of lighting products at the Spring Lighting Fair.' Under the hybrid EXHIBITION+ model, the twin lighting fairs combined in-person sourcing with online meetings via the HKTDC's Click2Match smart business-matching platform and sourcing platform. Click2Match will be available until 16 April to facilitate discussions between exhibitors and buyers around the world. April brings a calendar packed with innovation and trade events Driven by the Government of the Hong Kong Special Administrative Region's Innovation, Technology and Industry Bureau and the HKTDC, Business of Innovation & Technology Week (BIT Week) in April 2025 brings together a series of tech-related exhibitions, conferences, seminars, roundtables and networking events in Hong Kong, setting the perfect scene for industry exchanges and cross-disciplinary collaborations. A series of exciting must-attend technology events during the week, include the just-ended Smart Lighting Expo and Hong Kong Web3 Festival, as well as upcoming events starting on Sunday, such as InnoEX, Hong Kong Electronics Fair (Spring Edition), and the Hong Kong World Youth Science Conference. Apart from BIT Week, the HKTDC will also host a series of lifestyle exhibitions later this month, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, and Hong Kong International Licensing Show and Asian Licensing Conference, to promote Hong Kong's economic and trade development. Media enquiries

10 Masters themed items to celebrate the best golf weekend of the year
10 Masters themed items to celebrate the best golf weekend of the year

USA Today

time09-04-2025

  • Entertainment
  • USA Today

10 Masters themed items to celebrate the best golf weekend of the year

10 Masters themed items to celebrate the best golf weekend of the year Caddie Uniform - Adults Custom Caddie Uniform With Name and Number An iconic tradition at Augusta National, and one of our favorite Halloween costumes. $149.99 at PGA TOUR Superstore It's Masters week! In just a few short hours the best golfers in the world will begin the first major of the year at Augusta National Golf Club. Whether you are lucky enough to make the pilgrimage to Georgia or will be tuning in from your couch, we all could use a little more Masters in our lives, and we are here to help Check out these just some of our favoritenew items from a variety of golf brands that have been recently released to pay homage to the most sacred of golf courses and tournaments in the entire world. MORE MASTERS: 10 new golf collections honoring the 2025 Masters Shop all First Major gear at PGA TOUR Superstore Masters themed Caddie Uniform The Caddie Uniform also comes in kids sizes, which is quite frankly beyond adorable. Masters themed Quarter Zip Le Lis The Augusta Quarter Zip Pullover A 1/4 zip will be needed at Augusta this week. $49.99 at PGA TOUR Superstore Le Lis offers a larger collection in honor of the first major of the year, including this popular GOLF sweater. Masters themed Golf Ball Callaway April Major golf balls One of the most loved golf balls on Tour just got even cooler. Get your dozen today. Shop Callaway April Major golf balls If Callaway doesn't seem like the right fit, you can also check out these Bridgestone golf balls, which come in an incredible case and cost $49.99. Masters themed Gnome Belt Pebble Beach - Augusta Gnomes Belt The gnomes are all the rage at Augusta this year. $49.99 at Augusta Masters themed Golf Shoes Adidas - Superstar Spikeless Golf Shoes A simple incorporation of the greens and yellows we know so well but this shoe slaps. $119.99 at PGA TOUR Superstore If you're looking for something with a little more history, check out the Samba Spikeless golf shoes. Masters themed Hat TravisMathew - Patron Badge Hat Check out TravisMathew's entire new collection Shop TravisMathew at PGA TOUR Superstore Masters themed Driver Cobra - DS-ADAPT Max-K Limited Edition Season Opener Driver An incredible design on a top-of-the-line piece of equipment. See all versions at PGA TOUR Superstore Masters themed Rangefinder Titan Slope Rangefinder - Spring Edition A useful tool all year long made all the more special by the colorway. Shop Spring Edition Rangefinder Masters themed Polo Chubbies - Pimento Cheese Azalea Print Polo Shirt Pimento Cheese sandwiches and blooming azaleas, a combination made only in Augusta. $59.50 at PGA TOUR Superstore Masters themed Sweater Adidas - Originals Cashmere Knit Sweater It's pretty simple. Look like Ludvig, play like Ludvig. $180 at PGA TOUR Superstore BONUS: Coming Soon - Masters themed Nike Golf Shoe

InnoEX and Electronics Fair set for return in April 2025: Details revealed
InnoEX and Electronics Fair set for return in April 2025: Details revealed

Arabian Business

time25-03-2025

  • Business
  • Arabian Business

InnoEX and Electronics Fair set for return in April 2025: Details revealed

The highly anticipated InnoEX and HKTDC Hong Kong Electronics Fair (Spring Edition) 2025 are set to return from 13 to 16 April 2025 at the Hong Kong Convention and Exhibition Centre, bringing together the brightest minds, cutting-edge technologies, and the latest electronics innovations. Organised by the Hong Kong Trade Development Council (HKTDC), these two flagship events will serve as the cornerstone of Hong Kong's Business of Innovation and Technology Week (BIT Week), providing a global platform for industry professionals, startups, and tech enthusiasts to explore the future of innovation and technology. A global platform for technological advancements InnoEX 2025, jointly organised by with the Innovation, Technology and Industry Bureau of the Government of the Hong Kong Special Administrative Region, will showcase groundbreaking developments in AI, robotics, cybersecurity, smart mobility, and the low altitude economy, among other emerging technologies. This prestigious event will be a hub for networking, business matching, and in-depth discussions led by top industry experts and leaders. Last year, InnoEX gathered 460 exhibitors, unveiling state-of-the-art solutions for a smarter, more connected world. The 2025 edition promises an even larger showcase, offering global visitors an exclusive look at how technology is shaping our future. Running concurrently with InnoEX, the HKTDC Hong Kong Electronics Fair (Spring Edition) 2025—the world's leading electronics marketplace—will highlight the below themes: Smart Home and Solutions Health Tech and Wearables With over 2,500 exhibitors in 2024, the fair continues to be a must-visit destination for businesses and tech enthusiasts eager to explore the latest in consumer electronics, IoT, robotics, 5G, virtual reality, and energy-efficient innovations. A key highlight will be the Tech Hall, featuring cutting-edge products in electric mobility, electronic health, and sustainable tech solutions. Meanwhile, the Hall of Fame will present high-end electronic products and accessories from globally renowned brands. The Startup Zone, jointly hosted with InnoEX, will provide a platform for innovative startups to showcase their latest breakthroughs in health tech, IoT, and digital business solutions. The zone will feature exclusive activities, including one-on-one investor meetings, pitching competitions, and live product demonstrations. Exclusive conferences and networking opportunities Both fairs will offer an extensive lineup of six themed conferences and expert-led talks, where industry leaders will discuss the most pressing topics in innovation and technology. Attendees will also benefit from networking receptions that provide valuable opportunities to connect with global tech pioneers, investors, and business leaders. In 2024, these events attracted 88,000 buyers from 139 countries and regions.

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